Startups Directory

Berlin Brands Group is a vertical commerce roll-up company that acquires and scales consumer brands in home electronics, kitchen appliances, garden & living, and home fitness. Operating 34 brands selling 3,700+ products across 100+ online channels in 28 countries, BBG differentiates itself through product-first expertise—founded by a product entrepreneur, not a financial buyer—and ability to launch and scale brands from zero. The company was acquired by HPS Investment Partners in March 2024 after reaching unicorn status in 2021.

Sendcloud is an all-in-one shipping platform that automates the entire shipping process for e-commerce retailers across 100+ platforms and carriers. Founded in 2012, it centralizes label printing, order packing, branded tracking, and returns management—reducing shipping complexity from hours to minutes. The platform serves 23,000+ merchants primarily in Europe with data-driven shipping intelligence, smart automation rules, and pre-negotiated carrier rates, positioning itself as purpose-built for scaling European e-commerce operations.

SellersFunding is an AI-powered working capital platform that provides fully automated funding to online marketplace sellers on Amazon, Shopify, and other ecommerce channels. The platform uses machine learning to analyze seller transaction data and delivers funding decisions and deposits within 48 hours, with amounts up to $5M. It serves over 40,000 sellers globally with a suite of products including working capital loans, daily payouts, invoice factoring, and payment solutions. SellersFunding differentiates through specialized underwriting for ecommerce, rapid deployment, and a proprietary credit risk model built on seller behavioral data.

Commercetools is a cloud-native, API-first headless commerce platform that enables enterprises to build custom e-commerce experiences at scale. Founded in 2006 and processing over $75B in annualized GMV across 600+ brands, it powers digital commerce for major retailers like LEGO, Sephora, BMW, and AT&T. The platform uses microservices architecture to give enterprises real-time flexibility to adapt, scale, and differentiate without legacy platform constraints. Commercetools is credited with pioneering the headless commerce movement and stands as the largest independent enterprise commerce technology company.

Amplience is a headless CMS and digital asset management platform that enables enterprise retailers to create, manage, and deliver personalized shopping experiences at scale. The platform combines content management, AI-powered content generation, and performance insights to unify ecommerce experiences across channels. Processing 11B+ daily content requests and managing 500M+ digital assets, Amplience serves 400+ global brands including Ulta Beauty, Gap, Coach, and John Lewis with enterprise-grade infrastructure delivering sub-30ms API response times.

Forum Brands is a technology-driven e-commerce acquisition platform that identifies, purchases, and scales high-potential digital-native brands—primarily Amazon FBA sellers and DTC companies. Using proprietary algorithms analyzing 60+ million data points, the company can evaluate acquisition targets and make offers within 48 hours, providing founders with payment in 30 days or less. Forum then applies operational expertise and omnichannel infrastructure to transform acquired brands into category leaders. The team is 75% ex-Amazon and led by McKinsey/PE veterans, giving them deep consumer operations and M&A expertise.