Startups Directory

Berlin Brands Group is a vertical commerce roll-up company that acquires and scales consumer brands in home electronics, kitchen appliances, garden & living, and home fitness. Operating 34 brands selling 3,700+ products across 100+ online channels in 28 countries, BBG differentiates itself through product-first expertise—founded by a product entrepreneur, not a financial buyer—and ability to launch and scale brands from zero. The company was acquired by HPS Investment Partners in March 2024 after reaching unicorn status in 2021.