Startups Directory

Madhive is a self-service connected TV (CTV) advertising platform that modernizes legacy TV ad buying through automation, precision targeting, and cross-device attribution. The company operates an OTT-first device graph that links audiences to devices in real-time, enabling advertisers to plan, target, activate, and measure campaigns across streaming and linear TV. Madhive serves broadcasters, media companies, and advertisers by licensing its ad tech software and taking a cut of facilitated transactions. The platform differentiates through its real-time device graph, advanced data analytics, machine learning algorithms, and focus on trust, transparency, and brand safety in the streaming advertising space.

VideoAmp is a media performance platform that unifies audience data across linear TV, streaming, and digital channels using its proprietary VALID™ identity graph (40M households, 65M devices). It enables media buyers and sellers to deduplicate audiences, optimize campaigns, and measure real-world advertising impact across fragmented media ecosystems. The platform automates workflows and connects media exposures to advertiser sales outcomes, positioning itself as an independent measurement standard for the entire media industry.