Startups Directory

Cloudinary is a cloud-based media management platform that automates the storage, transformation, optimization, and delivery of images and videos at scale. It provides developers with APIs, SDKs, and widgets to integrate media workflows into applications with minimal code. The platform serves 5,500 customers managing nearly 30 billion assets, from e-commerce giants like Walmart and DoorDash to fashion brands like Reformation. Cloudinary combines digital asset management with real-time media transformation capabilities, positioning itself as a hybrid solution that commands premium pricing versus point solutions like Imgix or ImageKit.

PhotoRoom is an AI-powered product photography platform that automates image editing for e-commerce sellers. It uses deep learning to remove backgrounds, generate AI backgrounds and shadows, expand scenes, upscale images, and create product photos from scratch—all without requiring Photoshop expertise. The platform serves e-commerce businesses, marketplaces, and creative teams at scale, with APIs integrated by Shopify, Netflix, and Warner Bros. PhotoRoom's focus on simplicity and speed distinguishes it from broader photo editing tools like Photoshop.