Startups Directory

Motive is a comprehensive physical operations platform that combines AI-powered dashcams, GPS tracking, compliance tools, and spend management into a unified operating system for fleet and field service businesses. Serving nearly 100,000 customers from small operators to Fortune 500 enterprises like Halliburton and Maersk, Motive started as an electronic logging device (ELD) compliance tool and evolved into an all-in-one solution that consolidates vehicle, driver, and equipment data. The platform uniquely integrates both operational visibility and financial management through the Motive Card, a fee-free corporate Mastercard for automated fleet spend.