Startups Directory

Mixpanel is an event-based product analytics platform that helps companies measure user behavior through detailed event tracking, retention analysis, and funnel visualization. The platform goes beyond traditional page-view analytics to capture specific user interactions like clicks, scrolls, and video plays, providing AI-powered insights into user engagement. Built by former Slide employees who recognized that startups lacked access to sophisticated analytics tools, Mixpanel now serves nearly 20,000 companies including 14% of Fortune 500 companies like Netflix, Uber, and Pinterest.