Startups Directory

Zinnia is the core infrastructure platform for the life and annuity insurance industry, enabling carriers to design, launch, and service insurance products across multiple distribution channels. The platform powers over 55% of digital annuity volume in the US and serves 70+ carriers and 225K+ advisors. Zinnia streamlines legacy insurance processes through cloud-based solutions like The Policy Processor, which handles 3M+ applications annually, while integrating with existing systems to deliver modern digital experiences for carriers, advisors, and policyholders.

Bestow is a cloud-native SaaS platform purpose-built for life insurance carriers, providing end-to-end coverage from digital distribution and underwriting through policy administration and TPA services on a single unified system. The platform enables carriers to launch new products in 4-6 months versus traditional industry timelines of 12-14 months, with case studies showing 200%+ conversion rate increases and 22% underwriting cost reductions. Bestow differentiates through deep insurance domain expertise from founding team members who built category-leading companies, modern API-first architecture, and proven results with top carriers including Nationwide, Transamerica, and USAA.