Startups Directory

Vestwell is a cloud-native financial technology platform that unifies retirement and savings plan administration, compliance, and distribution through white-labeled integrations with payroll providers, financial institutions, and advisors. The platform serves employers, financial advisors, and individuals managing long-term savings across multiple plan types including 401(k)s, auto-IRAs, and state-administered programs. Vestwell's structural moat stems from deep distribution partnerships with Morgan Stanley, JPMorgan Chase, Manulife John Hancock, and Amazon, combined with integrations across major payroll platforms like Gusto, QuickBooks, and Rippling.

PayFit is Europe's leading cloud-based payroll and HR software that combines the control of in-house payroll with the expertise of outsourced services. It automates payroll calculations, tax deductions, and social contributions while offering integrated HR capabilities including absence management, time tracking, expense tracking, and onboarding. The platform targets SMBs with 20-300 employees across Europe, with particular strength in France and the UK, serving over 6,500 companies.

DailyPay is an earned wage access (EWA) platform that enables employers and payroll providers to offer employees access to wages they've already earned before their scheduled payday. The service integrates directly with employer payroll systems to track daily earnings and allows employees to transfer funds to any bank account or DailyPay's fee-free prepaid card. With 6M+ employees across nearly 1,000 employers including Fortune 500 companies like Target, Kroger, and McDonald's, DailyPay differentiates through tight payroll integration and a free employee experience, positioning itself as the category leader.

Gusto is a cloud-based payroll, benefits, and HR software platform designed for small and medium-sized businesses. It automates payroll processing, tax filing, benefits administration, and employee onboarding while simplifying workflows that were traditionally manual and error-prone. The platform saves businesses approximately $1,800 annually in payroll and HR administration costs and is known for its user-friendly interface compared to legacy systems like ADP.

Awardco is an employee recognition and rewards platform that helps organizations build culture, drive engagement, and reduce attrition through customizable recognition programs. The platform integrates five core modules—Recognition, Celebrations, Incentives, Benefits & Perks, and Rewards—with direct access to Amazon Business and other retailers, eliminating traditional vendor markups. Trusted by 3,000+ organizations including AT&T, Adobe, and Hertz, Awardco was the first in its category to integrate with Amazon Business API, setting new standards for transparency and scalability.

Employment Hero is an AI-powered Employment Operating System that automates the entire employee lifecycle—from recruitment and onboarding through payroll, benefits, and compliance management. Built by an employment lawyer and product technologist, it serves 300,000+ businesses managing 2 million employees globally, including EOR capabilities through Global Teams. Unlike traditional HRIS platforms that act as systems of record, Employment Hero functions as a system of action, with AI automating manual workflows and triggering next moves autonomously. The company differentiates through Swag, a consumer-facing superapp that serves employees alongside employers.

Remodel Health is the nation's largest ICHRA (Individual Coverage Health Reimbursement Arrangement) administrator, enabling employers to provide employees with pre-tax dollars to purchase their own ACA health plans. Unlike software-only competitors, Remodel combines technology with full-service administration and expert guidance through the entire ICHRA process. The platform serves employers, brokers, employees, and payors, delivering an average of 30% savings and 2.5x ROI on health benefits spend.

Pave is a real-time compensation management platform that replaces outdated spreadsheets and stale consultant data with live, integrated salary benchmarking and pay planning tools. The platform helps mid-market and enterprise companies plan merit cycles, manage pay ranges, benchmark compensation, and communicate total rewards through automated integrations with HRIS, ATS, and EMS systems. Pave differentiates itself through real-time market data updated monthly and persistent system integrations, enabling data-driven compensation decisions at scale.

OnPay is a cloud-based payroll and HR platform that helps small to mid-sized businesses run unlimited payroll runs for a flat monthly fee of $49 plus $6 per employee. Unlike competitors with tiered pricing and add-on features, OnPay bundles all payroll capabilities—tax filings, multi-state support, off-cycle runs, and HR functions—into a single transparent plan. The company serves over 25,000 businesses nationwide and is backed by $128M in funding, positioning itself as the simplest, most affordable payroll solution for cost-conscious businesses.

Employee Navigator is a broker-centric benefits administration platform that consolidates benefits enrollment, compliance, onboarding, and payroll integration into a single system. It automates the exchange of benefits data between employers, brokers, insurance carriers, and payroll providers, reducing manual work and compliance risk. The platform connects 195,000+ employers, 7,000+ brokers, and 600+ partners, positioning itself as an agnostic marketplace rather than an enterprise HCM suite.