Startups Directory

Meesho is an online marketplace and social commerce platform enabling small sellers, homemakers, and entrepreneurs to start businesses without upfront investment. Operating with a zero-commission model across all product categories, Meesho focuses on Tier 2-3 cities and rural India, serving value-conscious customers with unbranded fashion, household goods, and regional products. The platform differentiates through its dual model—social reselling via WhatsApp/Facebook and direct seller-to-customer transactions—while remaining India's only scaled e-commerce platform allowing sellers to register without GST credentials.

ElasticRun is a B2B logistics and fulfillment SaaS platform that powers India's supply chain through an asset-light model leveraging existing transportation infrastructure. The platform serves FMCG brands, e-commerce companies, and retailers by connecting them to over 12 lakh kirana stores across 500+ locations and 28 states. Its AI-powered control tower automates logistics operations, transforming rural and Tier II-IV distribution networks into efficient growth engines. ElasticRun uniquely focuses on underserved rural markets rather than competing in crowded urban e-commerce logistics.

Inxeption is a cloud-based Industrial Commerce (I-commerce) platform that digitizes the B2B supply chain by combining marketplace, logistics, search, and payment services on a single integrated dashboard. The platform enables industrial suppliers and manufacturers to sell across B2B and B2C channels while managing multimodal shipments (parcel, LTL, FTL, ocean), accessing embedded financial services, and leveraging real-time network analytics. It serves industrial companies looking to accelerate digital transformation and reach new customers without building separate systems for e-commerce, fulfillment, and payments.

Olist is a comprehensive SMB commerce enabler ecosystem serving Latin American small and medium businesses. The platform integrates three core pillars: a marketplace aggregation tool (Olist Store) that lets merchants list on multiple marketplaces through a single interface, a logistics and fulfillment network (Olist Pax), and financial services (Olist Credit and Olist Pay). By consolidating reputation management, inventory control, order fulfillment, and working capital access, Olist addresses the core pain points preventing SMBs from scaling on digital marketplaces.

Firework is an enterprise video commerce platform that enables brands to create interactive, shoppable video experiences embedded directly on their websites and apps. The platform combines in-video shopping, live streaming, and AI-powered content creation to drive customer engagement and conversion. Firework differentiates itself through seamless integration with 100+ commerce platforms, always-on virtual showrooms, and enterprise-grade features purpose-built for large-scale operations. Notable customers include Kraft Heinz, Unilever, Mattel, and American Express, with demonstrated conversion rate improvements of 7-13x industry averages.

OSF Digital is a enterprise digital transformation consultant specializing in Salesforce implementation, commerce platforms (CRM, CMS, OMS), and AI-driven agentic workflows. The company serves Fortune 500 brands across retail, cosmetics, banking, and hospitality sectors, having completed 1,907+ employees across 12 acquired agencies globally. They differentiate through 14+ years of Salesforce partnership expertise, exclusive expert distinction in four commerce categories, and a patent-pending AI platform (AllAi) for operationalizing enterprise workflows.

DealHub is an agentic Quote-to-Revenue platform that consolidates AI-powered CPQ, Contract Lifecycle Management, subscription and usage-based billing into a single system. It enables enterprises to design, launch, and scale modern monetization models—from Sales-Led to Product-Led Growth—without manual processes or developer intervention. The platform's no-code environment allows operations teams to adapt pricing and product configurations in real-time, while streamlining the entire revenue lifecycle from quoting through revenue recognition.

Swiftly is a digital operating system for brick-and-mortar retail that unifies retail data, enables real-time shopper segmentation, and powers omnichannel campaigns. It helps independent and regional grocers compete with giants like Amazon and Walmart by providing mobile engagement, personalization, loyalty integration, and closed-loop retail media capabilities. The platform operates on a revenue-sharing model where Swiftly's success is directly tied to the retail media revenue generated by its clients. Swiftly shoppers spend 1.5x more than average customers and drive over 25% of product and payment volume for participating retailers.

Swiftly is a vertical SaaS platform and retail media marketplace that unifies first-party shopper data across POS, loyalty, ecommerce, and mobile to enable identity resolution, audience targeting, and closed-loop attribution. The platform serves both grocery retailers and CPG brands, allowing independent and regional grocers to compete with Amazon and Walmart through digital engagement tools, personalized loyalty programs, and high-margin media monetization. Major customers including PepsiCo, Red Bull, and Kraft Heinz use Swiftly to drive in-store sales across 33,000+ locations. Swiftly operates a two-sided marketplace where retailers gain digital surfaces and CPG brands access premium, retailer-owned inventory via a unified campaign engine.