Startups Directory

StackAdapt is a self-serve programmatic advertising platform (DSP) that automates the buying and optimization of ad inventory across multiple channels including display, video, native, connected TV, audio, in-game, and digital out-of-home. The platform serves digital marketers and agencies by consolidating campaign planning, execution, and analysis into one streamlined interface with machine learning-powered optimization. StackAdapt eliminates the complexity of managing programmatic ads across fragmented channels and supply sources, delivering transparent pricing with no hidden tech fees.

VideoAmp is a media performance platform that unifies audience data across linear TV, streaming, and digital channels using its proprietary VALID™ identity graph (40M households, 65M devices). It enables media buyers and sellers to deduplicate audiences, optimize campaigns, and measure real-world advertising impact across fragmented media ecosystems. The platform automates workflows and connects media exposures to advertiser sales outcomes, positioning itself as an independent measurement standard for the entire media industry.

Firework is an enterprise video commerce platform that enables brands to create interactive, shoppable video experiences embedded directly on their websites and apps. The platform combines in-video shopping, live streaming, and AI-powered content creation to drive customer engagement and conversion. Firework differentiates itself through seamless integration with 100+ commerce platforms, always-on virtual showrooms, and enterprise-grade features purpose-built for large-scale operations. Notable customers include Kraft Heinz, Unilever, Mattel, and American Express, with demonstrated conversion rate improvements of 7-13x industry averages.

System1 operates RAMP (Responsive Acquisition Marketing Platform), an AI-powered omnichannel customer acquisition platform that identifies consumer intent signals outside traditional search and matches high-intent users with relevant advertisers across hundreds of verticals. The company owns and operates 40+ digital properties (including MapQuest, HowStuffWorks, Startpage) that reach 120M monthly consumers, creating a unique data advantage. It acts as a sophisticated digital intermediary, using machine learning to group consumers into thousands of audience profiles and route them to the right advertising partners, monetizing both owned properties and partner networks.

VidMob is an AI-powered creative analytics platform that helps brands and agencies optimize their advertising creative performance. The platform combines intelligent creative scoring, metadata extraction, and sentiment analysis to identify which creative elements (logos, copy, colors, emotions, etc.) drive campaign performance. VidMob also operates a curated global Creative Network of vetted freelancers and provides an end-to-end production workflow system. The company is the only platform certified as a creative marketing partner by every major social and digital platform (Meta, TikTok, Snapchat, YouTube, etc.).

InMobi is a full-stack mobile advertising platform that combines a demand-side platform (DSP) for advertisers, a supply-side platform (SSP) and exchange for publishers, AI-powered audience targeting, and privacy-compliance tools. The company serves brands, app marketers, and publishers across in-app, mobile web, and emerging channels with programmatic, data-driven media buying. Beyond advertising, InMobi operates Glance, an AI-powered content discovery platform for smartphone lock screens that has achieved unicorn status separately.