Startups Directory

Kueski is Mexico's largest online consumer lender, using machine learning and alternative data (device info, behavioral signals, sociodemographic data) to approve loans in minutes for users without traditional credit history. The platform has disbursed over 30 million loans and operates both a direct lending product (Kueski Cash: $200-$25,000 MXN loans) and a buy-now-pay-later service (Kueski Pay) integrated with major retailers like Walmart and Amazon Mexico. Unlike traditional banks relying on credit bureaus, Kueski evaluates hundreds of unconventional variables to serve the financially underserved, achieving 90% user recurrence and low single-digit delinquency.