Startups > Schematic

Schematic

Schematic helps SaaS companies manage pricing and entitlements at runtime.

Seed $12M total Founded 2023 Boulder, Colorado 16 employees

Schematic is a runtime monetization platform that decouples pricing, packaging, and entitlements from application code, allowing SaaS and AI companies to enforce access control and billing logic directly in their product. It sits between applications and billing systems like Stripe, enabling product and commercial teams to manage plans, limits, and exceptions without engineering involvement. The platform reduces pricing change cycles from weeks to minutes, as demonstrated by customers like Plotly. Schematic has raised $12M+ in funding and counts Automox, Zep, and others as customers with zero churn.

Problem solved

Engineering teams spend weeks implementing pricing changes and access control logic when sales needs to offer custom plans or adjust entitlements for customers.

Target customer

Series A-C SaaS and AI companies with usage-based or complex tiered pricing models needing runtime access control and rapid pricing iteration.

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Founders

Fynn Glover

CEO & Co-Founder

Previously worked at Automox in a growth-focused role; seasoned entrepreneur with 10+ years of network among co-founders.

Giovanni Hobbins

Co-Founder

Led Operations and Product functions at Automox; experienced in scaling monetization and operations across B2B companies.

Benjamin Papillon

Co-Founder

Led Engineering functions at Twilio and Automox; deep technical expertise in infrastructure and platform building.

Jasdeep Garcha

Co-Founder

Leads Product & Monetization at Vercel; previously managed monetization and operations at Relay Payments and Automox.

Funding history

Seed Round 1 $4.8M September 2024 Led by MHS Capital · NextView Ventures, Active Capital, Atlanta Ventures, founders of LaunchDarkly, Salesloft, Salesforce Pardot, CrowdStrike

Seed Round 2 $6.5M April 2026 Led by S3 Ventures · MHS Capital, Active Capital, NextView Ventures, Ritual Capital, angel participation from founders of LaunchDarkly, CrowdStrike, Salesloft

Total raised: $12M

Industries

Data Integration B2B Developer Tools SaaS Software

Pricing

Freemium model with usage-based pricing. Starter tier free (limited subscriptions and overrides). Pay-as-you-go at 0.7% of billing volume.

Notable customers

Plotly, Automox, Florence, Blackcloak, Sema4.ai, Uniqode, OneCrew, Zep, Pagos

Integrations

Stripe, Google Workspace, HubSpot, Vercel, DoubleClick Floodlight

Tech stack

HSTS (Security) Google Workspace (Email) HubSpot (Marketing automation) DoubleClick Floodlight (Advertising) Vercel (PaaS)

Website

schematichq.com/

Competitors

Chargebee

Broader subscription billing platform; Schematic differentiates by enforcing pricing and access control inside the product at runtime rather than just on invoices.

Stripe Billing

General-purpose billing tool; Schematic specializes in runtime entitlements and usage-based pricing enforcement integrated with product.

Orb

Usage metering platform; Schematic adds entitlement enforcement and real-time access control directly in applications.

Metronome

Billing infrastructure; Schematic focuses on decoupling monetization logic from code and runtime enforcement of entitlements.

Why this matters: Schematic addresses a fundamental operational friction point for SaaS companies: the inability to quickly adjust pricing without engineering overhead. With Stripe's endorsement and partnership, plus strong investor backing from infrastructure and B2B SaaS leaders, Schematic is positioned to become the standard entitlements layer for modern SaaS—a potential category winner in the monetization stack.