Startups > Pattern

Pattern

Pattern helps consumer brands scale eCommerce sales across marketplaces without fees.

Series B $577M total Founded 2013 United States

Pattern is an eCommerce growth platform that partners with brands to accelerate sales across 60+ online marketplaces without charging fees or commissions. The company buys inventory upfront, manages pricing, advertising, content, and fulfillment using proprietary AI and software, while brands keep all margin improvements. Pattern has scaled 100+ brands including Panasonic, Black Diamond, and SPANX, with typical first-year revenue growth of 40%.

Problem solved

Brands struggle to manage inventory, pricing, advertising, and content optimization across multiple eCommerce marketplaces while maximizing profitability.

Target customer

Consumer brands with existing products selling on Amazon, Walmart, and other major online marketplaces seeking to accelerate growth and optimize margins.

Website LinkedIn Crunchbase

Founders

David Wright

CEO

Data-focused technology executive with dual degrees in Accounting and Information Systems from Brigham Young University; previously Director of Enterprise Information Management at the LDS Church.

Melanie Alder

Chief Information Officer

Co-founder instrumental in Pattern's early launch from her Lehi home in 2013; later married CEO David Wright.

Funding history

Series A $52M August 2020 Led by Ainge Advisory, KSV Global · Unknown

Series B $225M October 6, 2021 Led by Knox Lane Investments · Unknown

IPO $300M September 19, 2025 Led by Public Markets · Unknown

Total raised: $577M

Industries

Digital Marketing E-Commerce Logistics Retail Technology Marketplace

Pricing

No SaaS fees or commissions. Pattern purchases inventory upfront and shares in margin improvements; customers pay nothing.

Notable customers

Panasonic, Black Diamond, Sorel, Yogi, PopSockets, Spectra, Thymes, Amerock, Trophy Skin, Tria Beauty, Hohm, SPANX, Thorne, Content Brief

Integrations

Amazon, Walmart, 60+ eCommerce marketplaces

Website

pattern.com/

Competitors

Thrasio

Aggregator model that acquires smaller brands outright; Pattern partners with brands without acquisition.

Berlin Brands Group

Traditional aggregator buying and consolidating brands; Pattern operates as growth partner with shared economics.

Perch

Aggregator focused on brand acquisition and consolidation; Pattern focuses on accelerating existing brand growth across marketplaces.

Mensa Brand Technologies

Software-first approach; Pattern combines operational execution with software and takes inventory risk.

Why this matters: Pattern achieved unicorn status in 2021 and went public in 2025 at $2.5B valuation, validating a novel hybrid model—neither pure SaaS nor acquisition aggregator. The company has built a rare competitive moat through accumulated marketplace data, operational excellence at scale, and proven ability to grow 100+ brands simultaneously without equity dilution, representing a shift in how brands think about growth capital.

Best for: Consumer brands with established products on major online marketplaces who want to accelerate growth and optimize margins without diluting equity or paying commissions.

Use cases

Inventory-first growth acceleration

A brand has products on Amazon but struggles with inventory planning and stockouts. Pattern buys inventory upfront, forecasts demand using AI, and ensures products stay in stock while optimizing pricing. The brand sees improved sales velocity and cashflow without managing warehouse operations.

Marketplace expansion and optimization

A brand selling primarily on Amazon wants to expand to Walmart, Target, and international marketplaces but lacks expertise. Pattern handles content optimization, pricing alignment, and advertising across all channels using proprietary algorithms that reverse-engineer marketplace algorithms.

Margin improvement through dynamic pricing

A brand loses margins to competitive price wars and inefficient ad spending. Pattern's AI identifies pricing inefficiencies, competitor gaps, and emerging trends, automatically adjusting prices and ad bids millions of times daily to maximize profitability.

Alternatives

Thrasio Choose Thrasio if you want to sell your brand outright; Pattern is better if you want to retain ownership while accelerating growth.

Jungle Scout Jungle Scout provides software tools for Amazon sellers to manage independently; Pattern provides full operational execution with AI and upfront capital.

Helium 10 Helium 10 is software-only for seller optimization; Pattern handles inventory purchasing, marketing, and fulfillment end-to-end.

FAQ

What does Pattern do? +

Pattern partners with consumer brands to accelerate eCommerce growth across 60+ marketplaces including Amazon and Walmart. The company buys inventory upfront, manages pricing, advertising, content, and fulfillment using proprietary AI software, while brands retain ownership and capture margin improvements. Pattern charges no fees or commissions—they succeed when brands succeed.

How much does Pattern cost? +

Pattern charges no SaaS fees, commissions, or upfront costs. Instead, Pattern purchases inventory to sell on behalf of brands and shares in the margin improvements. Brands pay nothing—Pattern's revenue comes from the business of selling partner inventory profitably.

What are alternatives to Pattern? +

Thrasio and Berlin Brands Group operate as aggregators that acquire brands outright. Jungle Scout and Helium 10 provide software tools for sellers to manage independently. Perch combines aggregation with some operational support but still uses an acquisition model rather than partnership.

Who uses Pattern? +

Consumer brands with established products on eCommerce marketplaces use Pattern to accelerate growth. Notable customers include Panasonic, Black Diamond, SPANX, Thorne, and Trophy Skin. Typical brands see 40% revenue growth in their first year with Pattern.

How does Pattern compare to Thrasio? +

Thrasio acquires brands outright, diluting founder equity. Pattern partners with brands without acquisition, allowing founders to retain ownership while Pattern provides capital, technology, and operational execution. Pattern's upside is tied to partner success through shared economics rather than balance sheet consolidation.