Startups > Omni

Omni

Omni helps data teams build governed, self-service analytics without sacrificing agility.

Series C $225.3M total Founded 2022 San Francisco, California 756 employees

Omni is a modern AI-native analytics platform that combines a governed semantic layer with flexible SQL and UI tools for data exploration, visualization, and reporting. It sits between raw data and users, defining metrics, access controls, and calculation rules in one place. Built by Looker and Stitch veterans, Omni resolves the traditional governance vs. agility trade-off in business intelligence, enabling self-service analytics without chaos or siloed SQL exploration.

Problem solved

Organizations struggle to balance data governance with self-service analytics—either enforcing rigid modeling that stifles exploration or allowing chaotic SQL that creates inconsistency and duplicated metrics.

Target customer

Mid-market to enterprise B2B SaaS companies, financial services, and consumer brands with 100+ employees who need governed self-service analytics and customer-facing embedded dashboards.

Website LinkedIn Crunchbase Twitter / X

Founders

Colin Zima

CEO & Co-Founder

Former Chief Analytics Officer and VP of Product at Looker (acquired by Google for $2.6B); prior roles in data science and product at Google and HotelTonight.

Jamie Davidson

Co-Founder

Led analytics and product strategy at Looker and Google; later became Partner at Redpoint.

Christopher Merrick

Co-Founder & CTO

VP of Engineering at Stitch (data integration platform); previously at Talend.

Funding history

Seed $9.4M March 2022 Led by First Round · Redpoint, GV, Box Group, Quiet, Scribble, 100+ angels

Series A $26.9M August 2022 Led by Redpoint · First Round, GV

Series B $69M March 2025 Led by ICONIQ Growth · Theory Ventures, First Round Capital, Redpoint Ventures, GV, Snowflake Ventures

Series C $120M April 2026 Led by ICONIQ · Theory Ventures, First Round Capital, Redpoint Ventures, GV; includes $30M employee tender offer

Total raised: $225.3M

Industries

Artificial Intelligence (AI) Analytics Business Intelligence Information Technology SaaS Software

Pricing

Enterprise pricing model requiring sales contact; free trial available. No publicly disclosed per-seat or usage-based tiers.

Notable customers

BambooHR (100,000+ users), Perplexity, BuzzFeed, Guitar Center, Checkr, Mercury, Pendo, Heidi AI, Writer, Incident.io, Cribl

Integrations

dbt (bi-directional integration), SQL data warehouses, cloud data platforms, embedded dashboard APIs for customer-facing applications

Tech stack

Open Graph Linkedin Insight Tag (Analytics) Google Analytics (Analytics) HSTS (Security) Google Font API (Font scripts) Google Workspace (Email) Netlify (PaaS) ActiveCampaign (Marketing automation) Google Tag Manager (Tag managers) Amazon Web Services (PaaS)

Website

omni.co/

Competitors

Looker

Established market leader owned by Google; Omni's founders came from Looker and built Omni to solve governance/agility trade-offs Looker has.

Tableau

Leader in visual analytics with massive community; Omni is AI-native and emphasizes governed semantic layer and embedded analytics.

Sigma

Cloud-native BI with spreadsheet-like interface; Omni focuses on semantic governance and self-service without SQL expertise.

Mode Analytics

SQL-first analytics platform; Omni bridges SQL exploration with governance and visual tools.

Hex

Notebook-based collaborative analytics; Omni emphasizes governed metrics and customer-facing embedded dashboards.

Why this matters: Omni raised $120M at a $1.5B valuation in April 2026 from a world-class data infrastructure investor (ICONIQ) and achieved nearly $10M ARR with 200+ customers in just four years. The company is notable for solving a persistent problem in analytics—the tension between governance and agility—and for being founded by the product leaders who built Looker before its $2.6B Google acquisition.

Best for: Enterprise and mid-market teams that need to enable self-service analytics across hundreds of users while maintaining consistent metric definitions, data governance, and access controls.

Use cases

Embedded Customer Analytics

SaaS companies embedding real-time dashboards into their products without heavy engineering resources. BambooHR uses Omni to serve 100,000+ end customers with governed, self-service analytics through its Elite Analytics product.

Governed Metric Layer

Organizations consolidating multiple BI tools into one semantic source of truth. Guitar Center used Omni to replace disconnected BI tools and build a governed foundation where 'revenue' has one definition across all teams.

Data Team Modernization

Teams migrating from rigid modeling to agile self-service. Cribl fully migrated to Omni in three months and scaled company-wide AI analytics by eliminating the need for analysts to write SQL for every request.

Alternatives

Looker Established enterprise standard with broader ecosystem; Omni offers tighter governance/agility balance and better embedded analytics out of the box.

Tableau Superior visualization capabilities and Salesforce integration; Omni prioritizes semantic governance and self-service exploration without IT bottlenecks.

Sigma Simpler onboarding for non-technical users via spreadsheet interface; Omni provides stronger governance layer and dbt integration for data teams.

FAQ

What does Omni do? +

Omni is an AI-native analytics platform that creates a governed semantic layer between your data warehouse and users. It defines metrics, enforces access controls, and enables self-service analytics and embedded dashboards without requiring SQL expertise or compromising data governance.

How much does Omni cost? +

Omni uses enterprise pricing that varies by deployment and user count. Contact sales for a quote. Free trial available.

Who should use Omni? +

Mid-market to enterprise B2B SaaS companies, financial services firms, and consumer brands that need to scale analytics across 100+ employees and embed dashboards in customer-facing products. Companies like BambooHR, Guitar Center, and Perplexity use Omni.

How does Omni compare to Looker? +

Both are enterprise BI platforms, but Omni was built by Looker's former leadership to solve the governance vs. agility trade-off they saw in Looker. Omni emphasizes easier self-service, tighter metric governance, and stronger embedded analytics capabilities out of the box.

What integrations does Omni support? +

Omni integrates with SQL data warehouses (Snowflake, BigQuery, Redshift, etc.), and has a unique bi-directional integration with dbt that auto-syncs schema and model changes. It also offers APIs for embedding dashboards into customer-facing applications.