Madhive
Madhive helps advertisers automate connected TV ad buying with precision targeting and attribution.
Madhive is a self-service connected TV (CTV) advertising platform that modernizes legacy TV ad buying through automation, precision targeting, and cross-device attribution. The company operates an OTT-first device graph that links audiences to devices in real-time, enabling advertisers to plan, target, activate, and measure campaigns across streaming and linear TV. Madhive serves broadcasters, media companies, and advertisers by licensing its ad tech software and taking a cut of facilitated transactions. The platform differentiates through its real-time device graph, advanced data analytics, machine learning algorithms, and focus on trust, transparency, and brand safety in the streaming advertising space.
Problem solved
Advertisers and broadcasters lack a unified, modern operating system to plan, buy, target, and measure connected TV advertising campaigns, forcing them to rely on legacy linear TV systems that lack real-time audience insights and cross-device attribution.
Target customer
Large broadcasters, media companies, and agencies buying CTV advertising. Includes local and national broadcasters, marketing agencies, and enterprises running performance-driven campaigns.
Founders
A
Adam Helfgott
Co-Founder & Chairman
Serial entrepreneur from outside ad tech; transitioned to Chairman and Strategic Advisor as Spencer Potts became CEO.
T
Tom Bollich
Co-Founder
Serial entrepreneur from outside ad tech industry.
S
Spencer Potts
CEO
25+ years investment experience; previously led business development at Silver Creek Capital, CIFC Asset Management, and MidOcean Partners.
Funding history
Series A
$7M
Unknown
Led by Unknown
· Unknown
Series D
$300M
June 13, 2023
Led by Goldman Sachs Asset Management
· ACL Ventures Partner, Blockchange Ventures, Digital Currency Group, Fenbushi Capital
Total raised:
$300M
Industries
Pricing
Not publicly available. Madhive licenses its ad tech software to media companies and takes a percentage of transactions facilitated through the platform.
Notable customers
FOX, Scripps, TEGNA, Lifebrands, Medicx
Tech stack
React (JavaScript frameworks)
Next.js (Web servers)
lit-element (JavaScript libraries)
lit-html (JavaScript libraries)
Lodash (JavaScript libraries)
web-vitals (JavaScript libraries)
animate.css (UI frameworks)
Zendesk (Documentation)
Webpack
Open Graph
LottieFiles
Module Federation
Contentful (CMS)
Google Analytics (Analytics)
Sentry (Issue trackers)
reCAPTCHA (Security)
HSTS (Security)
Detectify (Security)
Node.js (Programming languages)
Apple iCloud Mail (Webmail)
Google Workspace (Email)
Marketo (Marketing automation)
Salesforce Marketing Cloud Account Engagement (Marketing automation)
Google Tag Manager (Tag managers)
Amazon Web Services (PaaS)
OneTrust (Cookie compliance)
Mailgun (Email)
Segment (Customer data platform)
Website
Competitors
The Trade Desk
Broader programmatic advertising platform with advanced targeting and optimization tools; less specialized in OTT-first device graph and local broadcaster focus.
Roku
Operates as a streaming platform with advertising capabilities and extensive consumer reach; differs from Madhive's B2B software licensing model for broadcasters.
Beeswax
Programmatic advertising platform with different technology architecture; less emphasis on OTT-first device graph and real-time cross-device attribution.
AppNexus
Broader programmatic ecosystem; Madhive differentiates through specialized OTT focus and broadcaster relationships.
Strategus
Offers managed services and programmatic CTV buying; Madhive differentiates through proprietary device graph and self-service platform capabilities.
Why this matters: Madhive secured a massive $300M Series D at $1B valuation from Goldman Sachs in 2023, signaling institutional confidence in the shift from linear to streaming TV advertising. The company is uniquely positioned at the intersection of legacy broadcasters and modern digital advertising, with a proprietary real-time device graph that competitors lack.
Best for: Large broadcasters, media companies, and agencies that need a unified platform to automate and measure connected TV advertising campaigns with precision targeting and real-time attribution.
Use cases
Local Broadcaster Ad Sales Automation
FOX, Scripps, and TEGNA use Madhive to modernize their ad sales operations, enabling them to programmatically sell CTV inventory to advertisers with better targeting and measurement capabilities than legacy linear systems. This allows broadcasters to compete with pure-play streaming platforms while leveraging their existing content and relationships.
Performance-Driven CTV Campaigns for Enterprise
A cybersecurity company reduced customer acquisition costs by 20.17% and achieved 4.5X ROAS by integrating CTV into their marketing mix through Madhive. The platform enabled them to reach incremental audiences (57% of conversions) that linear and social media couldn't reach, improving overall campaign efficiency.
Regulated Industry Compliance (HIPAA-Compliant Campaigns)
Medicx used Madhive to run HIPAA-compliant CTV campaigns for life science clients, enabling 9.3X growth in monthly spend while maintaining positive ROAS. The platform's compliance capabilities and precision targeting allowed regulated industries to enter the CTV channel safely.
Alternatives
The Trade Desk
Pick The Trade Desk for broader programmatic reach across display, video, and audio; choose Madhive for specialized OTT-first approach with broadcaster relationships and real-time device graph.
Roku
Pick Roku if you want direct access to their consumer streaming platform and first-party data; choose Madhive for a B2B software platform serving broadcasters and media companies.
Strategus
Pick Strategus for managed services and white-glove campaign management; choose Madhive for self-service automation and greater control with proprietary device graph technology.
FAQ
What does Madhive do? +
Madhive is a self-service connected TV advertising platform that automates the ad buying process across streaming and linear TV. It provides audience forecasting, precision targeting, and cross-device attribution through a proprietary OTT-first device graph. The platform modernizes legacy TV advertising systems by enabling advertisers and broadcasters to plan, activate, and measure campaigns in a unified operating system.
How much does Madhive cost? +
Pricing is not publicly available. Madhive uses a B2B licensing model where media companies license the software to sell their own CTV ads, and Madhive takes a percentage of transactions facilitated through the platform. Contact Madhive directly for pricing details.
What are alternatives to Madhive? +
Key alternatives include The Trade Desk (broader programmatic platform), Roku (streaming platform with advertising), Strategus (managed CTV services), Beeswax (programmatic), and AppNexus (programmatic ecosystem). Each differs in specialization, self-service vs. managed approach, and focus on OTT vs. broader channels.
Who uses Madhive? +
Madhive is used by large broadcasters (FOX, Scripps, TEGNA), media companies, marketing agencies, and enterprises running performance-driven CTV campaigns. Target customers include organizations seeking to modernize TV advertising, reach cord-cutting audiences, and measure campaign ROI across streaming channels.
How does Madhive compare to The Trade Desk? +
Madhive specializes in OTT-first advertising with a proprietary real-time device graph and strong broadcaster relationships, while The Trade Desk is a broader programmatic platform covering display, video, and audio. Madhive differentiates through deeper CTV focus, specialized local broadcaster tools, and real-time cross-device attribution. The Trade Desk offers wider channel reach but less specialized OTT capabilities.
Tags
connected TV
CTV advertising
programmatic
device graph
ad tech
streaming
attribution