Startups > Lusha

Lusha

Lusha helps sales teams find verified B2B contacts and buying signals at scale.

Series B $245M total Founded 2016 New York, New York

Lusha is a B2B data intelligence platform that helps revenue teams find verified contact information, maintain accurate CRM records, and identify buying intent across 300+ million business profiles. The platform delivers contact details and company data directly within tools salespeople use daily—LinkedIn, Gmail, Salesforce—via a Chrome extension and native integrations. Lusha differentiates through intent data integration (via Bombora), AI-powered lead automation (Playlists), and call intelligence features that keep go-to-market data fresh and actionable.

Problem solved

Sales teams waste time searching for accurate contact information across fragmented sources and struggle to maintain clean, up-to-date CRM data for effective outreach.

Target customer

Sales and marketing teams at mid-market to enterprise B2B SaaS companies; sales development representatives (SDRs) and account executives performing outbound prospecting.

Website LinkedIn Crunchbase

Founders

Yoni Tserruya

CEO & Co-Founder

Started as an iOS developer at AT&T; created Lusha as a side project in 2016 before scaling it full-time. Holds a BSC in Software Engineering from Ben Gurion University (2007-2011).

Assaf Eisenstein

Co-Founder & Chief Strategy Officer

Business and HR tech professional who co-founded Lusha in 2016 with Yoni; brought go-to-market and user-focused strategy to the product early on.

Funding history

Series A $40M February 2021 Led by Providence Strategic Growth (PSG) · Unknown

Series B $205M November 2021 Led by Providence Strategic Growth (PSG) · ION Crossover Partners

Total raised: $245M

Industries

Recruiting B2B Big Data Information Technology Sales Automation

Pricing

Credit-based model. Free plan includes 70 credits/month. Pro ($348/user/year) includes 480 annual credits. Premium ($612/user/year) includes 960 annual credits. Scale plan offers custom pricing with unlimited contacts. Email verification costs 1 credit; phone numbers cost 5-10 credits.

Notable customers

Google, Dropbox, Uber, Microsoft, Facebook, Zendesk, Yotpo

Integrations

LinkedIn, Salesforce, Gmail, Chrome browser extension, Bombora (intent data), CRM systems

Website

lusha.com/

Competitors

ZoomInfo

Larger established player with extensive acquisition history; Lusha differentiates through crowdsourced data model and tighter integration with sales workflows via browser extension.

Apollo

Similar prospecting-first approach but Lusha emphasizes intent data integration and CRM enrichment workflows alongside contact discovery.

Cognism

European-focused competitor; Lusha has broader geographic reach and stronger AI automation features (Playlists, Conversations).

Why this matters: Lusha achieved unicorn status ($1.5B valuation) in November 2021 on the back of a $205M Series B, demonstrating strong market demand for streamlined B2B contact and intent data. The platform's evolution from a crowdsourced contact database into an AI-driven go-to-market intelligence layer (Playlists, call intelligence, intent signals) shows competitive differentiation against larger incumbents like ZoomInfo.

Best for: Sales and marketing teams in B2B SaaS companies that need accurate, verified contact data and buying intent signals to drive outbound prospecting and keep CRM records current without manual data entry.

Use cases

Cold Outreach at Scale

SDRs use Lusha to instantly pull verified emails and phone numbers for target decision-makers from LinkedIn, then enroll them into email sequences via Playlists. One customer increased contact rate from 5% to 20% using verified data, enabling 4X more conversations.

Intent-Based Prospecting

Sales teams integrate Bombora's buying signals into Lusha to identify companies actively researching topics relevant to their product, then immediately access contact info for key stakeholders. This combines demand generation with real-time access to decision-makers.

CRM Data Hygiene

Lusha automatically enriches and refreshes CRM records with current contact info and company data, eliminating bounced emails and outdated phone numbers that plague sales databases.

Alternatives

ZoomInfo Larger, more established database with broader B2B coverage; better for enterprises needing comprehensive market intelligence but less focused on sales automation workflows.

Apollo Similar credit-based prospecting model with integrated email outreach; pick Apollo if you want built-in email sequencing, Lusha if you prefer looser CRM integration and intent signals.

Hunter.io Lighter-weight, lower-cost email finder; pick Hunter for small teams on tight budgets, Lusha for mid-market+ teams needing phone numbers, intent data, and AI automation.

FAQ

What does Lusha do? +

Lusha is a B2B data intelligence platform that helps sales and marketing teams find verified contact information (emails, phone numbers) for business decision-makers, identify buying intent, and automate lead workflows. It aggregates 300+ million business profiles and delivers data via a Chrome extension, browser plugin, and CRM integrations so salespeople can access contacts without leaving their workflow.

How much does Lusha cost? +

Lusha uses a credit-based pricing model. Free plan: 70 credits/month. Pro: $348/user/year (480 credits). Premium: $612/user/year (960 credits). Scale: custom pricing. Emails cost 1 credit, phone numbers cost 5-10 credits. Contact sales for enterprise pricing.

What are alternatives to Lusha? +

ZoomInfo (larger database, enterprise-focused), Apollo (similar credit model with built-in email), Cognism (European-strong), and Hunter.io (lighter-weight, lower-cost email finder). ZoomInfo is the biggest competitor; Apollo is closest in workflow and pricing.

Who uses Lusha? +

Mid-market to enterprise B2B SaaS companies, SDRs, account executives, and sales development teams. Notable customers include Google, Microsoft, Uber, Dropbox, Facebook, and Zendesk. Over 670,000 sales professionals and 223,000 sales organizations use Lusha.

How does Lusha compare to ZoomInfo? +

ZoomInfo is larger and more established with extensive acquisition history; Lusha differentiates through a crowdsourced data model, tighter browser-based workflow integration, AI automation features (Playlists, call intelligence), and buying intent signals via Bombora. Lusha is better for sales teams prioritizing workflow automation; ZoomInfo for enterprises needing comprehensive market intelligence.