LeafLink
LeafLink enables cannabis brands and retailers to buy and sell wholesale inventory online.
LeafLink is a B2B wholesale e-commerce platform that connects cannabis brands and retailers, processing over $9 billion in annual gross merchandise volume across 30+ U.S. markets. The platform provides an integrated suite of tools including marketplace connectivity, order management, payment processing, logistics coordination, and compliant banking solutions. LeafLink serves over 12,000 sellers and buyers and commands more than 52% of the U.S. wholesale cannabis market, making it the dominant infrastructure layer for cannabis supply chain commerce.
Problem solved
Cannabis wholesalers and retailers lack efficient digital infrastructure to manage orders, payments, logistics, and banking in a fragmented, highly regulated market with slow payment cycles and manual workflows.
Target customer
Licensed cannabis brands, multi-state operators (MSOs), and retail dispensaries seeking to streamline wholesale ordering, payments, and supply chain operations.
Founders
R
Ryan G. Smith
CEO (now Executive Chairman)
Serial entrepreneur from a family of business owners; started multiple ventures in high school; named to Forbes 30 Under 30 in 2016 as first cannabis-facing company CEO.
Z
Zach Silverman
CTO (now Senior Advisor)
Software engineer and electrical engineering graduate with focus on product engineering and platform development; background in finance and startups.
Funding history
Seed
$3M
April 2017
Led by Lerer Hippeau
· Unknown
Series A
$10M
Unknown
Led by Nosara Capital
· Unknown
Series B
Unknown
August 2019
Led by L2 Ventures, Thrive Capital
· Unknown
Series C
Unknown
December 2020
Led by Founders Fund
· Unknown
Series D
$100M
February 1, 2023
Led by CPMG, L2 Ventures, Nosara Capital
· Unknown
Total raised:
$511M
Industries
Pricing
Retailers sign up free. Brands pay contact-sales pricing based on brand volume and location. Branded retailer plan (Plus) available at $299/month. Companies using bundled platform offerings report ~20% monthly operational cost savings.
Notable customers
Smokiez Edibles, D&K Ventures, Camaraderie, Ascend Wellness, Columbia Care, RevClinics, March and Ash, Cannacraft, BellRock Brands, Summit Brands
Integrations
HubSpot, Google Analytics, AWS, Stripe (implied), banking partners via Dama Financial acquisition
Tech stack
jQuery (JavaScript libraries)
core-js (JavaScript libraries)
Drift (Live chat)
HubSpot Analytics (Analytics)
Matomo Analytics (Analytics)
Linkedin Insight Tag (Analytics)
Google Analytics (Analytics)
Facebook Pixel (Analytics)
Apache (Web servers)
Google Workspace (Email)
Amazon Cloudfront (CDN)
HubSpot (Marketing automation)
AdRoll (Advertising)
Google Tag Manager (Tag managers)
Amazon Web Services (PaaS)
Amazon ALB (Load balancers)
AdRoll CMP System (Cookie compliance)
AWS Certificate Manager (SSL/TLS certificate authorities)
Sendgrid (Email)
Amazon SES (Email)
Website
Competitors
Leaf Trade
Competitor acquired by LeafLink in 2023; focused on B2B marketplace for wholesalers and dispensaries with CRM and order management, but lacked integrated payment and logistics infrastructure.
Flowhub
Cannabis compliance and operations software; stronger in inventory and regulatory tracking but less focused on wholesale marketplace and payment rails.
Weedmaps
Cannabis discovery and consumer platform with retail directory; primarily consumer-facing versus LeafLink's B2B wholesale focus.
Flourish Software
Seed-to-sale and operations tracking; lacks integrated wholesale marketplace and payment infrastructure.
GrowFlow
Cannabis business software with POS and seed-to-sale focus; less emphasis on B2B marketplace connectivity and wholesale supply chain.
Why this matters: LeafLink dominates the fragmented cannabis wholesale market with 52%+ market share and $9B+ annual GMV, making it critical infrastructure for legal cannabis commerce. Recent acquisitions of Leaf Trade and Dama Financial signal aggressive consolidation to build an end-to-end supply chain platform, positioning LeafLink as the "Stripe for cannabis wholesale."
Best for: Cannabis brands and multi-state operators seeking to scale wholesale distribution, and retailers wanting to streamline procurement and payments across fragmented supply chains in a compliant, integrated platform.
Use cases
Multi-State Brand Scaling
A cannabis brand operating across 5 states uses LeafLink to upload product menus once, offer location-specific pricing and promotions, track orders from multiple retailers in real-time, and receive net-term payments. Smokiez Edibles increased sales 247% and sample requests 98% using the platform's CRM and advertising tools.
Retailer Procurement Consolidation
A dispensary chain previously managed orders via email, phone, and spreadsheets across 50+ brand partners. LeafLink consolidates ordering, payment, and delivery tracking in one interface, reducing administrative overhead by 80+ hours/week and cutting operational costs by 20%+ monthly.
Payment and Liquidity Management
A wholesale distributor uses LeafLink's integrated payment rails and $250M credit facility to manage net-term financing with hundreds of retail customers, eliminating slow manual payment reconciliation and cash flow gaps.
Alternatives
Leaf Trade
Now part of LeafLink post-2023 acquisition; was competitive marketplace option but lacked full payment and banking integration that LeafLink provides.
Flowhub
Better for single-location cannabis retailers needing POS and compliance tracking; weaker for multi-state wholesale marketplace and integrated payments.
Weedmaps
Better for consumer discovery and retail marketing; not designed for B2B wholesale ordering and supply chain management.
FAQ
What does LeafLink do? +
LeafLink is a B2B wholesale marketplace platform for the cannabis industry that connects brands and retailers to manage orders, payments, logistics, and banking. It processes over $9 billion in annual gross merchandise volume and serves over 12,000 buyers and sellers across 30+ U.S. markets. The platform offers integrated tools for product catalog management, order tracking, payment processing, and compliant banking.
How much does LeafLink cost? +
Retailers sign up for free. Brands pay custom pricing based on volume and location; contact sales for quotes. A branded retailer plan (Plus) is available at $299/month. Users typically save 20%+ monthly on operational costs through the integrated platform.
What are alternatives to LeafLink? +
Flowhub (strong in compliance and POS), Weedmaps (consumer-facing discovery platform), Leaf Trade (now acquired by LeafLink), GrowFlow (seed-to-sale software), and Flourish Software (operations and inventory tracking).
Who uses LeafLink? +
Licensed cannabis brands, multi-state operators (like Ascend Wellness, Columbia Care), and retail dispensaries. Notable customers include Smokiez Edibles, D&K Ventures, and Camaraderie. Over 52% of the U.S. wholesale cannabis market uses LeafLink.
How does LeafLink compare to Leaf Trade? +
LeafLink acquired Leaf Trade in 2023. While Leaf Trade was a competitive B2B marketplace focused on order management and CRM, LeafLink differentiates through integrated payment processing, logistics coordination, compliant banking (via Dama Financial acquisition), and a $250M credit facility—making it a more comprehensive supply chain solution.
What makes LeafLink different from competitors? +
LeafLink's key differentiator is its integrated, full-stack approach covering marketplace, payments, logistics, and banking—whereas most competitors specialize in one area like POS or seed-to-sale. This integration reduces friction and operational costs across the entire supply chain.
Tags
cannabis marketplace
B2B wholesale
supply chain
order management
payments
cannabis banking
multi-state operators