Startups > Hibob

Hibob

HiBob helps mid-market companies modernize HR operations with integrated HRIS and people analytics.

Venture Round $628M total Founded 2015 Tel Aviv, Tel Aviv 837 employees

HiBob is a cloud-based Human Capital Management (HCM) platform that centralizes HR operations including onboarding, performance management, payroll, time tracking, and employee engagement. Built for mid-market companies (50-500 employees), it combines core HRIS functionality with AI-powered insights and modern UX to help teams connect, develop, and retain talent. The platform has achieved 254% average ROI with payback in under 9 months, and recently integrated payroll processing through the acquisition of Pento.

Problem solved

Growing companies lack a unified HR system to centralize employee data, automate critical HR processes, and provide meaningful people insights for retention and engagement.

Target customer

Mid-sized companies with 50-500 employees, particularly fast-growing SaaS and tech companies that prioritize employee engagement and modern user experience.

Website LinkedIn Crunchbase Twitter / X

Founders

Ronni Zehavi

CEO & Co-Founder

25+ years in multinational tech companies; founded and sold Cotendo (CDN) to Akamai for $300M in 2012; Entrepreneur in Residence at Bessemer Venture Partners; strategic advisor and co-founder of Team8 Cyber Security.

Israel David

Co-Founder

Co-founder of HiBob with focus on modernizing employee experience and HR technology.

Andy Bellass

Co-Founder

Co-founder of HiBob with focus on modernizing employee experience and HR technology.

Amit Knaani

Co-Founder

Co-founder of HiBob with focus on modernizing employee experience and HR technology.

Funding history

Seed $7.5M June 2016 Led by Unknown · Unknown

Series A $17.5M 2017 Led by Unknown · Unknown

Series B $70M 2020 Led by Unknown · Unknown

Series C $150M October 2021 Led by Unknown · Unknown

Series D $150M August 2022 Led by Unknown · Unknown

Series E $150M September 2023 Led by Farallon Capital · Alpha Wave Global

Total raised: $628M

Industries

Information Technology Human Resources SaaS Software

Pricing

Per-employee-per-month (PEPM) model ranging from $16-$25 per employee, with implementation fees typically 10-20% of annual software costs. Pricing scales with headcount, module selection, and contract length.

Notable customers

VaynerMedia, McLaren, SmartRecruiters, Monzo, Happy Socks, Gong, Fiverr, Uala, JRNI (formerly BookingBug)

Integrations

ADP, Dayforce, Paylocity, TriNet, Xero, Microsoft Teams, leading ATS providers, global EOR providers, LMS providers

Tech stack

Zendesk (Documentation) Open Graph DocuSign WordPress (Blogs) VWO (Analytics) HSTS (Security) Detectify (Security) WP Rocket (Caching) PHP (Programming languages) Apple iCloud Mail (Webmail) Google Workspace (Email) jsDelivr (CDN) Cloudinary (CDN) Cloudflare (CDN) MySQL (Databases) Linkedin Ads (Advertising) Google Tag Manager (Tag managers) Elementor (Page builders) Yoast SEO (SEO) Heroku (PaaS) Amazon Web Services (PaaS) Amazon SES (Email) WPML (WordPress plugins) Priority Hints (Performance)

Website

hibob.com/

Competitors

Workday

Enterprise-grade platform with significantly more complexity and features; best for large enterprises rather than mid-market.

SAP SuccessFactors

Enterprise solution with more power and functionality; requires higher complexity management and implementation overhead.

BambooHR

Positioned for smaller businesses with simpler HR needs; less comprehensive for mid-market companies seeking people analytics.

Rippling

Provides more automation and IT team support features; broader platform beyond HR into IT management.

GreytHR

Direct competitor in HRIS space with different positioning and feature set.

Why this matters: HiBob achieved $100M+ ARR in under three years and raised $628M from top-tier investors, demonstrating strong market demand for modern mid-market HRIS solutions. The company's CEO recently signaled IPO readiness, positioning it as a potential public company and a leading consolidator in the HCM space, particularly after acquiring Pento to strengthen payroll capabilities.

Best for: Fast-growing mid-market companies (50-500 employees) seeking a modern, user-friendly HRIS with strong people analytics and employee engagement capabilities.

Use cases

Centralizing employee data across multiple locations

A fintech company like Uala with offices across Argentina, Mexico, and Colombia uses HiBob to centralize all employee records, agreements, and compliance data in one system. This eliminates scattered spreadsheets and manual tracking, enabling HR to manage 1,600+ employees efficiently across geographies.

Automating rapid onboarding during hypergrowth

Fast-growing SaaS companies like Monzo or Gong use HiBob's onboarding module to automate workflows as they scale from 100 to 500+ employees. The platform reduces manual HR work while ensuring consistent, modern onboarding experiences that improve retention.

Improving performance management and feedback cycles

Managers use HiBob's AI assistant to draft performance feedback, summarize reviews, and derive people insights from messy HR data. This streamlines quarterly or annual review cycles and helps identify retention risks before they become problems.

Alternatives

BambooHR Better for smaller companies (20-200 employees) with simpler HR needs; lighter feature set but easier to implement.

Workday Choose for enterprise organizations (1000+ employees) requiring advanced workforce planning, financial management, and complex workflows.

Rippling Prefer for mid-market companies that also need IT management, device provisioning, and SSO control beyond core HR.

FAQ

What does HiBob do? +

HiBob is a cloud-based HRIS platform that centralizes employee data and automates HR processes including onboarding, performance management, payroll, time tracking, and benefits administration. It includes an AI assistant for people insights, a built-in recruitment module (Bob Hiring), and tools for employee engagement and retention.

How much does HiBob cost? +

HiBob uses a per-employee-per-month (PEPM) pricing model ranging from $16-$25 per employee, depending on modules and contract length. Implementation fees typically run 10-20% of annual software costs. Contact HiBob for custom enterprise pricing.

What are alternatives to HiBob? +

Key alternatives include BambooHR (better for small companies), Workday (enterprise-grade), Rippling (more IT automation), and SAP SuccessFactors (complex enterprise platform). Choice depends on company size and feature complexity needs.

Who uses HiBob? +

HiBob serves 3,500+ customers, primarily mid-market companies with 50-500 employees including VaynerMedia, Monzo, Gong, Fiverr, McLaren, and Happy Socks. It appeals to fast-growing tech and SaaS companies that value modern UX and people analytics.

How does HiBob compare to Workday? +

HiBob targets mid-market companies (50-500 employees) with competitive pricing and modern user experience, while Workday is an enterprise platform for 1000+ employee organizations. Workday offers more advanced features but with significantly higher complexity and cost; HiBob prioritizes ease of use and people engagement tools.