Startups > Creatio

Creatio

Creatio helps enterprises automate CRM and workflows without code.

Venture Round $273M total Founded 2002 Boston, Massachusetts 811 employees

Creatio is an agentic CRM and workflow automation platform built on no-code principles with AI embedded across all features. It enables business users to design complex business processes using BPMN, manage unstructured workflows through case management, and build enterprise applications without writing code. The platform runs millions of workflows daily for thousands of customers across 100+ countries, with particular strength in financial services, manufacturing, and enterprise segments.

Problem solved

Business teams lack tools to design and deploy complex customer and operational workflows quickly without expensive developer resources or lengthy IT backlogs.

Target customer

Mid-market to enterprise organizations (500+ employees) in financial services, manufacturing, insurance, and professional services seeking to automate customer-facing and operational workflows at scale.

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Founders

Katherine Kostereva

Founder & CEO

Founded Creatio at 25 after gaining experience in engineering, sales, and marketing roles at companies including IBM. Bootstrapped the company for its first seven years.

Alexander Popov

Co-founder

Limited public background information available.

Funding history

Series C $68M January 27, 2021 Led by Unknown · Unknown

Series B/Growth $200M June 2024 Led by Sapphire Ventures · StepStone Group, Volition Capital, Horizon Capital

Series D $4.78M May 29, 2025 Led by Unknown · Unknown

Total raised: $273M

Industries

Developer Tools CRM Information Technology SaaS

Pricing

Tiered platform pricing: Growth ($25/user/month), Enterprise ($55/user/month), Unlimited ($85/user/month). CRM products (Sales, Marketing, Service) $15/user/month. Additional user types $12/user/month. Minimum annual commitment $10,000. 14-day free trial available.

Notable customers

AMD, Bayer, Kraft Heinz, Visteon, Société Générale Group, BNP Paribas Group, Bank of Georgia, Hershey's Ice Cream, Lake City Bank, Howdens, Namu Travel, BNI

Integrations

700+ out-of-the-box connectors and integrations available via Creatio Marketplace; 700+ GSI and local integrator partners worldwide

Tech stack

Select2 (JavaScript libraries) LazySizes (JavaScript libraries) jQuery (JavaScript libraries) FancyBox (JavaScript libraries) Bootstrap (UI frameworks) Open Graph Drupal (CMS) Google Analytics (Analytics) Google Ads Conversion Tracking (Analytics) Leadfeeder (Analytics) Imperva (Security) HSTS (Security) Google Font API (Font scripts) PHP (Programming languages) Apple iCloud Mail (Webmail) Microsoft 365 (Email) Cloudflare (CDN) jsDelivr (CDN) cdnjs (CDN) Google Ads (Advertising) Google Tag Manager (Tag managers) Amazon Web Services (PaaS) Cookiebot (Cookie compliance) DigiCert (SSL/TLS certificate authorities) Calendly (Appointment scheduling)

Website

creatio.com/

Competitors

Salesforce

Broader CRM suite but requires significant customization and developer resources versus Creatio's no-code-first architecture.

Oracle

Enterprise-grade but legacy-focused with steeper implementation complexity and higher total cost of ownership.

HubSpot

Stronger in SMB/mid-market inbound marketing but lacks Creatio's workflow automation depth and enterprise process modeling capabilities.

Microsoft Dynamics

Tightly integrated with Microsoft ecosystem but requires more technical configuration than Creatio's visual no-code approach.

Appian

Comparable low-code approach but Creatio claims superior enterprise scalability and lower implementation costs.

Why this matters: Creatio achieved unicorn status (>$1B valuation) in 2024 after 22 years of bootstrapping and organic growth, demonstrating sustained market demand for no-code enterprise automation. With $200M+ in annual revenue, a 5-star 7-year partner program rating, and recognition as a Gartner Magic Quadrant Leader for five consecutive years, Creatio represents a rare bootstrapped challenger to dominant CRM vendors.

Best for: Enterprise and mid-market organizations needing to automate complex customer workflows and case management processes without extensive developer involvement or long implementation timelines.

Use cases

Customer onboarding automation

Banks and financial institutions automate multi-step customer onboarding with conditional logic, document verification, and compliance checks. Lake City Bank selected Creatio's Agentic Platform for this exact use case, reducing manual touchpoints and accelerating time-to-revenue.

Claims and case management

Insurance and service organizations use Creatio's case management tools to handle unstructured, variable-length processes where each customer inquiry requires different routing and resolution steps. Reduces resolution time and improves customer satisfaction through intelligent workflow routing.

Lead-to-deal pipeline automation

Sales teams automate lead scoring, assignment, and nurturing workflows without custom code. BNI significantly increased lead conversion rates using Creatio's lead management capabilities; Hershey's Ice Cream achieved 165% ROI through automated sales productivity workflows.

Multi-location operational process standardization

Large enterprises with distributed operations deploy standardized workflows across hundreds of locations. Howdens deployed an enterprise-wide solution for 7,000 users across 800 depots in 12 weeks, eliminating local process inconsistencies.

Alternatives

Salesforce Choose Salesforce for broader ecosystem and market-leading CRM capabilities; choose Creatio for faster no-code customization and lower implementation friction.

Appian Choose Appian for broader enterprise BPM capabilities; choose Creatio for tighter CRM integration and more intuitive no-code interface.

HubSpot Choose HubSpot for simplicity and SMB-focused workflows; choose Creatio for complex enterprise processes and deeper workflow customization.

Microsoft Dynamics 365 Choose Dynamics for tight Microsoft ecosystem integration; choose Creatio for faster implementation and lower technical complexity.

FAQ

What does Creatio do? +

Creatio is a no-code, AI-powered CRM and workflow automation platform that enables business users to design complex customer and operational processes, build applications, and automate case management without writing code. It supports enterprise-scale deployments with BPMN process modeling, case management, and integrated AI capabilities across all subscription tiers.

How much does Creatio cost? +

Platform pricing starts at $25/user/month (Growth tier), $55/user/month (Enterprise), and $85/user/month (Unlimited). CRM products are $15/user/month. Minimum annual commitment is $10,000. A 14-day free trial is available for unlimited users. Additional user types cost $12/user/month.

What are alternatives to Creatio? +

Top alternatives include Salesforce (broader ecosystem, larger implementation investment), HubSpot (simpler, SMB-focused), Microsoft Dynamics 365 (Microsoft ecosystem integration), and Appian (comparable low-code BPM platform). Choice depends on whether you prioritize CRM dominance, ease of use, ecosystem lock-in, or advanced process automation.

Who uses Creatio? +

Creatio serves mid-market to enterprise organizations across 100+ countries, with particular strength in financial services, manufacturing, insurance, and professional services. Named customers include AMD, Bayer, Kraft Heinz, Bank of Georgia, BNP Paribas Group, and Société Générale Group.

How does Creatio compare to Salesforce? +

Salesforce is stronger for general CRM capabilities and ecosystem breadth; Creatio excels at rapid no-code customization, complex workflow automation, and lower total implementation cost. Creatio's agentic AI is embedded in all plans with no additional cost, while Salesforce charges separately for advanced AI features. For organizations prioritizing speed-to-value over ecosystem breadth, Creatio typically requires less developer involvement.

Does Creatio include AI? +

Yes. Predictive AI, Generative AI, and Agentic AI are included in all Creatio subscription tiers at no additional cost. AI capabilities support lead scoring, document analysis, workflow optimization, and intelligent process automation.

What's Creatio's implementation timeline? +

Implementation timelines vary by complexity, but Creatio has demonstrated rapid deployments—Howdens deployed an enterprise-wide solution for 7,000 users across 800 locations in 12 weeks. No-code architecture and pre-built templates accelerate time-to-value compared to traditional CRM implementations.