Startups > CloudPay

CloudPay

CloudPay streamlines global payroll processing across 140+ countries on one SaaS platform.
Venture Round $598M total Founded 1996 Andover, Hampshire 1326 employees
CloudPay is a global payroll SaaS platform that processes payroll, payments, and workforce management for multinational organizations across 140+ countries. It handles 3+ million payslips annually and over $24 billion in payment transactions, consolidating fragmented payroll processes across geographies, currencies, and regulatory environments. The platform automates calculations, ensures local compliance, and provides centralized visibility into payroll costs and performance. CloudPay serves enterprise customers including Visa, Wayfair, Wells Fargo, Expedia, and the London Stock Exchange.
Problem solved
Managing payroll across different geographies, currencies, and regulatory environments creates fragmentation, compliance complexity, and operational inefficiency that CloudPay consolidates into a single platform.
Target customer
Enterprise organizations with employees in multiple countries, particularly multinational corporations in financial services, technology, and Fortune 500 companies requiring global payroll consolidation and compliance.
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Founders
J
Jienya Feldman
Founder
Founded CloudPay's predecessor Patersons in 1996, which developed the world's first integrated SaaS-based global payroll solution.
R
Roland Folz
CEO
30+ years in financial services, FinTech, and telecoms; previously held senior roles at Solaris SE, Deutsche Bank, and Mercedes-Benz Bank.
P
Pablo Sierra Peleteiro
Chief Technology Officer
25+ years in tech and Business Process Outsourcing with expertise in payroll and EOR.
E
Eric De Keizer
Chief Operating Officer
Extensive background in IT, Quality Management, and Global Implementation across payroll and payments services.
T
Tim Johnson
Chief Revenue Officer
20+ years as a sales leader with proven track record in payroll software businesses.
R
Rahul Raswant
Chief Financial Officer
Leads financial direction across Finance, Planning & Analysis, Commercial, Legal, and Risk & Security.
Funding history
Series A Unknown December 17, 2008 Led by Rho Capital Partners
Series B Unknown December 5, 2012 Led by Unknown
Series C $25M May 3, 2018 Led by Hercules Capital
Series D Unknown August 4, 2020 Led by Runway Growth Capital
Series E $58M August 13, 2021 Led by The Olayan Group · Pinnacle Investment Partners, Rho Capital Partners
Growth Round $50M 2022 Led by Runway Growth Capital, The Olayan Group
Growth Round $120M August 8, 2024 Led by Blue Owl Capital · Rho Capital Partners, The Olayan Group, Hollyport Capital
Total raised: $598M
Industries
Bookkeeping and Payroll Big Data Cloud Infrastructure Financial Services FinTech Human Resources Information Technology Payments Technical Support SaaS
Pricing
Per-employee-per-month (PEPM) model ranging from $23–$31 per employee/month. Average annual cost approximately $340,000. Pricing not transparently listed; additional costs apply for advanced features like analytics and compliance. Contact for custom enterprise pricing.
Notable customers
Visa, Wayfair, Wells Fargo, Expedia, London Stock Exchange Group, Avis Budget Group, Datasite, Treasure Data
Integrations
DocuSign, HubSpot, Cloudflare, Microsoft 365, Google Tag Manager, Wistia
Tech stack
Browser-Update.org (Widgets) Wistia (Video players) DocuSign HubSpot CMS Hub (CMS) HubSpot Analytics (Analytics) Matomo Analytics (Analytics) Cloudflare Bot Management (Security) Google Font API (Font scripts) Microsoft 365 (Email) Cloudflare (CDN) HubSpot (Marketing automation) Microsoft Advertising (Advertising) Google Tag Manager (Tag managers) HubSpot Cookie Policy Banner (Cookie compliance)
Website
cloudpay.com/
Competitors
Deel
Focused on global payroll for SMBs and startups with emphasis on contractor payments; CloudPay targets larger enterprises.
Papaya Global
Broader payments and contingent workforce platform; CloudPay specializes in employee payroll consolidation.
Yonder
Emerging payroll platform with different positioning; CloudPay has deeper market penetration and enterprise customer base.
ADP
Traditional HCM/payroll incumbent with on-premises legacy systems; CloudPay is cloud-native and specialized for global complexity.
UKG (Ultimate Kronos Group)
Broader workforce management and time tracking; CloudPay focuses narrowly on global payroll processing and consolidation.
Why this matters: CloudPay is one of the few pure-play global payroll specialists backed by top-tier growth capital ($598M raised), serving enterprise customers processing $24B+ annually. The company has achieved product-market fit in a fragmented market and represents a shift toward cloud-native payroll consolidation for multinational enterprises.
Best for: Multinational enterprises with employees across multiple countries seeking to consolidate fragmented payroll processes, ensure compliance, and reduce operational overhead.
Use cases
Multi-Country Payroll Consolidation
A Fortune 500 company with 50+ payroll entities across different countries uses CloudPay to consolidate all payroll into one system, eliminating manual data reconciliation and reducing processing errors. The London Stock Exchange Group example shows CloudPay set up 50+ entities and 120+ payrolls globally in just three months.
Regional Hub Efficiency
Avis Budget Group implemented CloudPay to create streamlined regional payroll hubs, reducing manual processing time by 60% and improving payroll team productivity. This allows the payroll team to focus on strategic initiatives rather than data entry.
Compliance Management Across Jurisdictions
A global financial services firm uses CloudPay to automatically handle local tax, employment law, and regulatory changes across 140+ countries, reducing compliance risk and audit preparation time. The platform automatically adjusts calculations based on jurisdiction-specific rules.
Employee Payment Experience
Treasure Data implemented CloudPay's pay-on-demand feature to give employees flexibility in accessing earned wages, improving retention and employee satisfaction while CloudPay handles the technical complexity of on-demand payments globally.
Alternatives
Deel Better for startups and SMBs needing global payroll with contractor focus; CloudPay is enterprise-grade for large organizations.
Papaya Global Broader contingent workforce and payment platform; choose CloudPay if you need pure employee payroll consolidation expertise.
ADP Legacy incumbent with broader HCM; choose CloudPay for cloud-native global payroll specialization and faster implementations.
FAQ
What does CloudPay do? +
CloudPay is a SaaS platform that consolidates global payroll processing across 140+ countries. It automates payroll calculations, ensures local compliance, processes 3+ million payslips annually, and handles over $24 billion in payments. The platform provides visibility into payroll costs and connects fragmented payroll systems into one centralized solution.
How much does CloudPay cost? +
CloudPay uses a per-employee-per-month (PEPM) model ranging from $23–$31 per employee/month. Average annual cost is approximately $340,000. Pricing is customized based on organizational size and complexity, with additional costs for advanced features like analytics and compliance. Contact CloudPay for enterprise pricing.
What are alternatives to CloudPay? +
Deel (for startups/SMBs), Papaya Global (broader contingent workforce platform), ADP (legacy HCM incumbent), UKG (workforce management focus), and emerging players like Yonder. Choose CloudPay if you prioritize cloud-native global payroll consolidation for enterprises.
Who uses CloudPay? +
Enterprise organizations with global workforce operations, including Visa, Wayfair, Wells Fargo, Expedia, London Stock Exchange Group, and Avis Budget Group. Ideal customers are multinational corporations in financial services, technology, and Fortune 500 companies.
How does CloudPay compare to Deel? +
Deel focuses on startups and SMBs with emphasis on contractor payments and flexible compensation. CloudPay is enterprise-grade, specializes in employee payroll consolidation across 140+ countries, and serves large multinationals. CloudPay is better for complex, large-scale payroll; Deel for smaller, contractor-heavy organizations.
Tags
global payroll payroll processing multi-country payroll compliance automation workforce payments enterprise HR SaaS