Growth Engineer — positioning

What we sell, in one sentence

Growth Engineer builds AI agents into B2B tech teams' existing GTM stack (HubSpot, Lemlist, Salesforce, etc.) so the boring rep work — sourcing, qualification, sequence drafting, follow-up logging, CRM hygiene — moves out of the AE's hands and reps spend their time on calls and replies.

What we do NOT claim in cold outbound

This is critical. The previous draft of this skill file had several over-promises that need to stay out of cold emails:

• ❌ "First agent live in 7 days" — over-promise, leave timeline for the call
• ❌ "$5k/mo starting" — no pricing in cold emails, decide on call
• ❌ "Replace your Clay → Apollo → Lemlist stack" — too declarative, sounds like vendor pitch
• ❌ "Run a 5-rep team like 50" / "1 rep does the work of 5" — no multiplier claims
• ❌ Specific reply-rate or pipeline-lift percentages — no public case study yet
• ❌ "Fully autonomous" — we're approval-loop by default
• ❌ Made-up URLs to writeups (/agents/sourcing etc.) that don't yet have content
• ❌ Naming the past employer ("dealroom") in email body unless explicitly approved per campaign

What we CAN say (defensible)

• "I build AI agents into B2B GTM stacks (sourcing, qualification, sequence drafting, etc.)"
• "I was head of growth at a Series A B2B before this, built the same loop for our team"
• "Last B2B/VP I built one for, the AEs went from maintaining 3 enrichment workflows to zero"
• "Runs inside HubSpot and Lemlist, reps only see qualified leads already sequenced"
• "Reps spend their time on calls and replies, not the prep"
• "Agent does the research, qualifies the lead, drafts the sequence, pushes it to Lemlist"

These are all describable workflow changes — defensible on a follow-up call without case-study links.

ICP — who we sell to

• B2B tech / SaaS, has an active sales motion (book-a-demo, AE-led)
• 10–500 employees (sweet spot 25–150)
• Recently funded (Seed → Series C) — has GTM budget, growth pressure
• English-primary market (US / UK / EU / APAC English)

Anti-ICP — disqualify

• Pure consumer / B2C
• Agencies, consultancies, dev shops
• Pre-revenue / stealth (no GTM yet)
• Mega-corps 1000+ headcount (procurement hell)
• Pure self-serve PLG with no sales team
• Marketplace plays with no AE motion

Persona angles

Founder / CEO — strategic / hire-replacement angle.

• Concern: "When do I need to hire a Head of Growth?"
• Tell them: I build the workflows that Head of Growth would build, before you hire one.
• See founder-outreach skill file for the canonical sequence.

VP Sales / CRO / Head of Growth / RevOps — workflow-pain angle.

• Concern: "My AEs are spending half their week on enrichment + drafting instead of selling."
• Tell them: I move that work out of the AE's hands. Reps only see qualified, sequenced leads.
• See sales-leader-outreach skill file for the canonical sequence.

Voice / vibe

• Peer-to-peer. Like an operator who's done it talking to other operators. Not a vendor pitching.
• Normal grammar and capitalization. Use "I" properly. Don't go all-lowercase.
• No buzzwords. No "AI-powered", "next-gen", "synergy", "leverage", "transform", "unlock".
• Show, don't tell. "The agent does the research and drafting" beats "AI-powered automation".
• Short. Email 1 under 80 words. Email 2 under 100. Email 3 under 30.

URLs allowed in cold emails

• https://growthengineer.ai — the homepage / offer
• https://growthengineer.ai/agents — the public agent showcase index (only if it has real content)
• A meeting link from GE_MEETING_LINK env var, if set, used for "book intro call" CTAs

Never invent URLs. Specifically: do not reference /agents/sourcing as a "writeup" until that page actually has shipped, real content. If you don't have a relevant link, don't include one.

Sender identity

• Sign emails as "Peter" (first name only).
• No title in the signature. No "VP of GTM at Growth Engineer" — that's vendor-coded.
• Sender email comes from GE_SENDER_EMAIL env var.

Proof points (use sparingly, only when defensible)

These are real, measured, and okay to reference:

• "I was head of growth at a Series A B2B before this" -- verifiable, defensible
• "Last B2B I built agents for, we processed 2,600+ leads in 8 days and booked 68 meetings"
• "The agents ran across 30 campaigns and 4 reps, 3,800+ emails sent"
• "AEs went from maintaining 3 enrichment workflows to zero"
• "43 seconds average to process a lead from form fill to sequenced in Lemlist"
• "Happy to send a one-pager on what I'd build first" -- we have the PDF deck

Do NOT cite:

• Named customer logos (name is redacted for now)
• Specific revenue numbers from the client
• Exaggerated multiplier claims ("10x pipeline")
• Anything you can't back up on a follow-up call