Social Engagement Agent
Build pipeline from people engaging with content, not just authoring it.
Build pipeline from people engaging with content, not just authoring it. Scans posts and threads where your ICP is gathering — peer-company posts, competitor content, industry threads, relevant subreddits — surfaces engagers (commenters, sharers, askers), scores for ICP fit + buying intent, and drafts a value-first outreach for the high-priority ones.
Who it's for: Outbound and content leaders who know their ICP is gathering in comment sections, peer threads, and buying-stage discussions — but don't have the bandwidth to hand-mine engagers every week.
How it works
01 · FIND
Where your ICP gathers
Scans posts and threads where your ICP shows up: peer-company posts, competitor content, industry threads, relevant subreddits, conference live-tweets. Where the buying-stage conversations actually happen.
02 · EXTRACT
Engagers, not authors
Surfaces the people commenting, sharing, asking — not the post author. Captures what they actually said, the source URL, and a thumbnail of the surrounding conversation.
03 · SCORE
ICP fit + intent
Grades A/B/C/skip on ICP fit (right title at the right kind of company) and intent signal (buying-stage question, problem statement, evaluating tools). Most are skip — random 'great post!' commenters don't make the cut.
04 · DRAFT
Value first, plug second
For high-priority engagers, drafts a value-first outreach: answers their actual question, shares a perspective, offers one specific resource. Soft mention of you only if relevant. Never lead with the plug.
Signals it can watch
Comments on peer / competitor posts
Buying-stage threads ('looking for X', 'best Y', 'comparing Z')
Subreddit discussions in your category
Quote-reposts and substantive shares
Conference live-tweets and event chatter
Podcast guest commentary
What you give it
Seed topics + accounts to monitor
Peer-company LinkedIn pages, competitor X handles, relevant subreddits, target keywords. Whoever's content your ICP comments on, the agent watches.
Your ICP definition (as a skill file)
Plain-English: who counts as a real prospect (titles, company size, motion, region, exclusions). The agent grades against this — most engagers are correctly skipped.
Your writing voice (as skill files)
Channel-aware drafting style for DMs vs. comment replies vs. follow-up emails. The agent matches tone to platform.
What it produces
Filtered list of engagers worth contacting
5-15 high-priority engagers with real buying-stage signal. Most of the candidate pool is correctly skipped — quality over volume.
Per-engager: source, snippet, ICP fit, intent
Source URL of the post they engaged with, what they actually said, ICP grade, intent signal. Saved with the run for audit.
Drafted value-first outreach
Channel-appropriate message (DM / comment reply / email) that leads with value, not the plug. Ready for human review and send.
Cross-cutting themes
What people are asking about / arguing over / looking for. Useful intel for content + product, not just outbound.
How we use it
Mines competitor and peer threads for buying-stage engagers.
Growth Engineer runs this weekly across LinkedIn, X, and a handful of relevant subreddits. The agent surfaces 5-15 engagers worth a value-first DM — people who actually asked a question we can answer, not random 'great post!' commenters. Most of the candidate pool is correctly skipped.
See the skill files it uses →
Tools used
Social listeningWeb researchOutbound platform
Skills it uses
Want this running for your team?
We deploy this agent against your stack, wire up the routing, and turn it on. You keep the keys, the data, and the rep relationships.
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