Startups Directory

Madhive is a self-service connected TV (CTV) advertising platform that modernizes legacy TV ad buying through automation, precision targeting, and cross-device attribution. The company operates an OTT-first device graph that links audiences to devices in real-time, enabling advertisers to plan, target, activate, and measure campaigns across streaming and linear TV. Madhive serves broadcasters, media companies, and advertisers by licensing its ad tech software and taking a cut of facilitated transactions. The platform differentiates through its real-time device graph, advanced data analytics, machine learning algorithms, and focus on trust, transparency, and brand safety in the streaming advertising space.