Workato
Workato helps enterprises automate workflows and connect applications without engineering.
Workato is an enterprise automation and orchestration platform that connects applications, data sources, and workflows across organizations through a low-code interface. It bridges the gap between simple tools like Zapier and overly technical enterprise platforms, enabling business users to build complex automations for sales, HR, IT, and marketing without coding. The platform includes event-driven triggers, real-time data sync, API management, and enterprise governance features like audits and role-based access. Workato serves mid-market to enterprise organizations seeking to automate cross-system processes at scale.
Problem solved
Organizations waste significant manual effort coordinating processes across disconnected systems and lack accessible tools that balance ease-of-use with enterprise-grade sophistication.
Target customer
Mid-market to enterprise organizations with complex multi-system processes; IT, HR, and operations teams needing enterprise-grade integration without heavy technical overhead.
Founders
V
Vijay Tella
CEO & Co-founder
Former Chief Strategy Officer at Oracle who helped create Fusion Middleware; CEO of Qik (acquired by Skype); 25+ years in enterprise middleware and integration technology.
G
Gautham Viswanathan
Chief Product Officer & Co-founder
Co-founder of Blink Interactive; developed iProfile which was acquired and merged with ZoomInfo; deep expertise in enterprise product development.
H
Harish Shetty
Co-founder, Former Head of Engineering
Former TIBCO lead architect and director of engineering for BusinessWorks, ActiveMatrix, and Tibbr products.
D
Dimitris Kogias
Co-founder, Software Engineer & Architect
Former TIBCO software engineer and principal architect specializing in middleware and integration platforms.
Funding history
Series A
$10M
July 2017
Led by Storm Ventures
· Salesforce Ventures, Workday Ventures
Series B
Unknown
December 2018
Led by Battery Ventures
· Unknown
Series C
Unknown
Unknown
Led by Unknown
· Unknown
Series D
$110M
Unknown
Led by Altimeter
· Insight Partners, Battery Ventures, Redpoint Ventures
Series E
$200M
November 2021
Led by Unknown
· Unknown
Total raised:
$421M
Pricing
Usage-based pricing model with platform edition fees and per-task charges. No public pricing listed; custom quotes required. Typical enterprise deals for 5M tasks/year range $61,800–$120,000+ annually, with enterprise connectors (SAP, Oracle, Workday, ServiceNow) adding $5,000–$20,000+ annually per connector.
Notable customers
Cisco, Nokia, Monday.com, Box, GUIDEcx
Integrations
Salesforce, Marketo, Box, ServiceNow, Workday, Oracle, SAP, HubSpot
Website
Competitors
MuleSoft
API-first and developer-centric platform; Workato is low-code and business-user friendly, better for departmental automation.
IBM webMethods Hybrid Integration
Heavy enterprise integration tool; Workato is more accessible and workflow-focused for non-technical users.
Zapier
Simple, lightweight automation for SMBs; Workato offers enterprise governance, real-time sync, and sophisticated orchestration.
Why this matters: Workato has scaled to a $5.7B valuation by capturing the underserved gap between consumer tools and complex enterprise integration platforms. With $421M in funding and a who's who of enterprise customers, it's become the de facto standard for business-user-led automation in large organizations.
Best for: Enterprise and mid-market organizations needing to automate complex workflows across multiple systems with governance controls and real-time data synchronization.
Use cases
IT Onboarding Automation
Monday.com automated 270 hours of monthly IT work using Workato to orchestrate employee onboarding, support requests, and asset management across multiple systems. The automation reduced manual coordination and improved employee experience.
Partner Onboarding Optimization
Box connected Marketo, Salesforce, and Box through Workato to automate partner onboarding workflows. The integration reduced onboarding time from 5 hours to 1 hour per partner by eliminating manual data entry and system handoffs.
Sales Lead Synchronization
Organizations use Workato to sync leads across Salesforce, marketing automation platforms, and CRM systems in real-time, ensuring sales teams always have current prospect data without manual exports or duplicate entry.
HR Process Automation
HR teams automate onboarding workflows by connecting HR information systems, identity management, and communication platforms, reducing manual tasks and ensuring consistency across new hire processes.
Alternatives
MuleSoft
Choose MuleSoft if your team is developer-centric and you need API-first architecture; Workato is better for business-user-led automation.
Zapier
Choose Zapier for simple, lightweight automations across consumer and SMB tools; Workato is required for enterprise governance, real-time data sync, and complex orchestration.
Boomi (Dell)
Boomi is a heavier enterprise iPaaS for large-scale integrations; Workato is more accessible and workflow-focused for business teams.
FAQ
What does Workato do? +
Workato is an enterprise automation platform that connects applications, data sources, and workflows across organizations. It enables business users to build complex automations for sales, HR, IT, and marketing processes through a low-code interface, with enterprise-grade governance and real-time data synchronization.
How much does Workato cost? +
Workato uses a usage-based pricing model with no public pricing. Typical enterprise deployments for 5 million tasks per year cost $61,800–$120,000+ annually, with enterprise application connectors adding $5,000–$20,000+ per year each. Contact sales for custom quotes.
What are alternatives to Workato? +
MuleSoft (API-first, developer-centric), Zapier (simple automations for SMBs), IBM webMethods (heavy enterprise integration), and Boomi (large-scale enterprise iPaaS).
Who uses Workato? +
Mid-market to enterprise organizations including Cisco, Nokia, Monday.com, and Box. Target users are IT, HR, operations, and business teams automating cross-system workflows.
How does Workato compare to MuleSoft? +
MuleSoft is API-first and developer-centric, requiring technical expertise. Workato is a low-code workflow automation platform designed for business users, making it easier to adopt for departmental automation while still offering enterprise governance and real-time data sync.
Tags
automation
integration
iPaaS
workflow orchestration
low-code
enterprise integration
process automation