Whatfix
Whatfix helps enterprises accelerate user adoption and reduce support costs through in-app guidance.
Whatfix is a digital adoption platform (DAP) that overlays in-app guidance, simulations, and analytics onto enterprise applications to accelerate user onboarding and reduce support costs. The platform combines step-by-step contextual guidance, Mirror simulation training, and AI-powered analytics to help organizations optimize workflows and ensure process compliance. It serves 700+ enterprises including 80+ Fortune 500 companies who need to improve productivity and user experience across internal and customer-facing applications without modifying the underlying software.
Problem solved
Employees struggle to learn and efficiently use complex enterprise applications, leading to lengthy onboarding, high support costs, process non-compliance, and reduced productivity.
Target customer
Enterprise and mid-market organizations (500+ employees) deploying complex enterprise applications (ERP, CRM, HCM) who need to accelerate user adoption, reduce support tickets, and ensure process compliance.
Founders
K
Khadim Batti
CEO & Co-Founder
20+ years leading technology teams at Huawei (Deep Packet Inspection/BI), Kenexa, and Applabs; holds Master's in IT from IIIT Bangalore and Bachelor's in Electrical Engineering from University of Bombay.
V
Vara Kumar
Co-Founder & Head of R&D
Former lead architect at Huawei under Khadim; based in U.S. and leads multiproduct strategy, technology development, and innovation roadmap.
Funding history
Seed
$1M
April 2015
Led by Powerhouse Ventures
· GSF Accelerator, angel investors
Series A
$3.7M
April 2017
Led by Stellaris Venture Partners
· Helion Venture Partners, Powerhouse Ventures, Gokul Rajaram, Girish Mathrubootham, Aneesh Reddy, Vispi Daver
Series B
$12.5M
March 2019
Led by Eight Roads Ventures India
· F-Prime Capital, Cisco Investments
Series C
$32M
February 2020
Led by Unknown
· Unknown
Series D
$90M
June 2021
Led by SoftBank Vision Fund 2
· Unknown
Series E
$125M
September 2024
Led by Warburg Pincus
· SoftBank Vision Fund 2
Total raised:
$266M
Pricing
Subscription-based with flat fee plus per-user licensing. For employee-facing apps: based on total employees with access. For customer-facing apps: based on monthly active users (MAUs). Average cost ~$32,000/year; starting at $1,000+/month. Small Enterprise (100-500 users): $31,950-$60,000/year; Mid-Market (500-2,000 users): $60,000-$120,000/year; Large Enterprise (2,000+ users): $120,000-$300,000+/year.
Notable customers
Shell, Microsoft, Schneider Electric, and 700+ total enterprises including 80+ Fortune 500 companies
Tech stack
Handlebars (JavaScript frameworks)
reCAPTCHA (Security)
jQuery Migrate (JavaScript libraries)
jQuery UI (JavaScript libraries)
jQuery (JavaScript libraries)
Modernizr (JavaScript libraries)
Bootstrap (UI frameworks)
Google Web Toolkit (Web frameworks)
Chart.js (JavaScript graphics)
Font Awesome (Font scripts)
Google Font API (Font scripts)
Google Analytics (Analytics)
Google Tag Manager (Tag managers)
MediaElement.js (Video players)
WordPress (Blogs)
Babel
Website
Competitors
UserGuiding
Lighter, more product-focused solution for SaaS companies; less enterprise-oriented than Whatfix's comprehensive DAP suite.
Apptio
Focuses on technology business management and cost optimization; not a digital adoption platform.
Pendo
Product analytics and in-app guidance focused on customer-facing digital products; less emphasis on employee training and enterprise ERP/HCM workflows.
WalkMe
Established DAP competitor with broader market presence; both offer in-app guidance but WalkMe has stronger brand recognition in legacy enterprise market.
Why this matters: Whatfix has scaled to 700+ enterprise customers and $266M in funding (including $125M Series E from Warburg Pincus) by solving a critical enterprise problem: accelerating adoption of expensive, complex software. With AI agents now automating content creation and task execution, Whatfix is evolving from static guidance platform to autonomous digital adoption assistant—a significant shift in how enterprises think about user enablement.
Best for: Large enterprises implementing new enterprise applications (ERP, CRM, HCM) or major system updates who need to accelerate adoption, reduce support costs, and maintain process compliance at scale.
Use cases
ERP Implementation & Go-Live Support
When deploying SAP, Oracle, or NetSuite, provide step-by-step in-app guidance and simulations to help thousands of users navigate complex workflows. Reduces go-live support tickets by 40-60% and accelerates user proficiency from weeks to days.
Process Compliance Reinforcement
In regulated industries (finance, insurance, healthcare), use Whatfix to embed compliance workflows directly into applications and ensure employees follow required processes every time. Tracks engagement and identifies non-compliance without manual audits.
Support Ticket Deflection
Deploy contextual self-service guidance at the moment users encounter friction, reducing support team workload. Companies report 30-50% reduction in support tickets related to application usage after implementing Whatfix.
Employee Onboarding at Scale
New hires use Mirror simulations to practice tools in a risk-free environment before accessing live systems. Reduces onboarding time and improves first-day productivity for global teams across multiple applications.
Alternatives
Pendo
Choose Pendo for product-focused digital adoption in B2C/B2B SaaS; choose Whatfix for enterprise-wide employee training and ERP/HCM process compliance.
WalkMe
WalkMe is stronger for legacy enterprise SAP/Oracle implementations; Whatfix offers more modern AI-powered analytics and simulation training alongside guidance.
UserGuiding
UserGuiding is lighter and cheaper for small-to-mid SaaS teams; Whatfix is built for Fortune 500 enterprises with complex multi-app environments.
FAQ
What does Whatfix do? +
Whatfix is a digital adoption platform that sits on top of enterprise applications to provide in-app guidance, training simulations, and analytics. It helps employees learn and efficiently use complex applications like ERP, CRM, and HCM systems while reducing support costs and ensuring process compliance.
How much does Whatfix cost? +
Whatfix uses subscription-based pricing with a flat fee plus per-user licensing. Small enterprises (100-500 users) start around $31,950-$60,000/year; mid-market (500-2,000 users) typically $60,000-$120,000/year; large enterprises (2,000+ users) $120,000-$300,000+/year. Contact sales for custom pricing.
What are alternatives to Whatfix? +
Pendo (product-focused digital adoption for SaaS), WalkMe (legacy enterprise DAP competitor), UserGuiding (lighter/cheaper solution for smaller teams), and Apptio (technology business management focus).
Who uses Whatfix? +
700+ enterprises including 80+ Fortune 500 companies use Whatfix. Target customers are large organizations (500+ employees) deploying complex enterprise applications who need to accelerate user adoption, reduce support costs, and ensure process compliance across global teams.
How does Whatfix compare to WalkMe? +
Both are established digital adoption platforms serving Fortune 500 enterprises. Whatfix differentiates with stronger AI-powered analytics (Insights Agent), Mirror simulation training for risk-free practice, and newer Agentic AI features for content automation. WalkMe has broader legacy market presence and longer enterprise relationships but Whatfix offers more modern technology stack.
Tags
digital adoption platform
employee onboarding
in-app guidance
enterprise training
process compliance
AI-powered analytics
ERP implementation