Startups > Wayflyer

Wayflyer

Wayflyer provides non-dilutive revenue-based financing to e-commerce merchants.

Series B $2.474B total Founded 2019 Dublin, Dublin 289 employees

Wayflyer is a revenue-based financing platform that provides e-commerce merchants with fast, non-dilutive capital ranging from $10,000 to $20 million. The platform uses data-driven underwriting by connecting to Shopify, WooCommerce, Amazon, and ad accounts to assess merchant performance in real time, bypassing traditional credit scores. Merchants repay advances as a percentage of ongoing revenue (typically 5-10% fixed fee) with flexible terms aligned to business cycles, with no personal guarantees or equity dilution. Operating across the US, UK, Australia, and Europe, Wayflyer has funded over 5,000 businesses with $5 billion in total capital since 2019.

Problem solved

E-commerce merchants struggle with cash-flow gaps when scaling inventory and marketing spend, but traditional financing requires personal guarantees, equity dilution, or relies on credit scores rather than actual business performance.

Target customer

E-commerce merchants and online brands with $50K+ monthly revenue seeking working capital to buy inventory and scale marketing without giving up equity or personal guarantees.

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Founders

Aidan Corbett

CEO & Co-Founder

Former corporate finance professional at PwC and UniCredit; co-founder of Conjura (data analytics platform); holds BE in Electrical Engineering from University College Cork and MBA from London Business School; EY Entrepreneur of the Year award winner.

Jack Pierse

Co-Founder

Identified working capital challenges for growing online businesses while working at an e-commerce accelerator; EY Entrepreneur of the Year award winner.

Funding history

Seed $10.2M October 2020 Led by Unknown · Unknown

Series A $76M May 2021 Led by Left Lane Capital · Unknown

Series B $150M February 2022 Led by DST Global · Unknown

Debt Facility $300M May 2022 Led by JP Morgan · Unknown

Debt Facility $253M September 2022 Led by Credit Suisse · Unknown

Series C $1B September 2023 Led by Neuberger Berman · Unknown

Conventional Debt $250M February 2026 Led by ATLAS SP Partners · Unknown

Total raised: $2.474B

Industries

E-Commerce Finance Analytics

Pricing

Revenue-based financing with advances from $10,000 to $20 million, repaid with a fixed fee typically between 5-10% of the advance. Terms typically range from 3-9 months with no personal guarantees, equity dilution, or spending restrictions.

Notable customers

True Classic, 5,000+ e-commerce businesses funded since 2019. Specific household-name brands not disclosed but range from early-stage sellers to established niche leaders.

Integrations

Shopify, WooCommerce, Amazon, Google Ads, Meta Ads, bank feeds, DocuSign, HubSpot, Salesloft, Google Analytics, Datadog

Tech stack

jQuery (JavaScript libraries) core-js (JavaScript libraries) Bootstrap (UI frameworks) Open Graph LottieFiles DocuSign Hotjar (Analytics) Google Analytics (Analytics) Facebook Pixel (Analytics) Datadog (Analytics) Typekit (Font scripts) Google Font API (Font scripts) Apple iCloud Mail (Webmail) Google Workspace (Email) jsDelivr (CDN) Google Hosted Libraries (CDN) Amazon Cloudfront (CDN) Salesloft (Marketing automation) HubSpot (Marketing automation) Reddit Ads (Advertising) Twitter Ads (Advertising) Google Tag Manager (Tag managers) Webflow (Page builders) Amazon Web Services (PaaS) OneTrust (Cookie compliance) AWS Certificate Manager (SSL/TLS certificate authorities) Optimizely (A/B testing) Google Optimize (A/B Testing) SparkPost (Email) Sendgrid (Email) Mailjet (Email) Amazon SES (Email) Weglot (Translation) Trustpilot (Reviews)

Website

wayflyer.com/

Competitors

Clearco

Also offers revenue-based financing but Wayflyer differentiates through faster underwriting and tighter storefront analytics integration.

Pipe

Broader fintech platform; Wayflyer is more specialized in e-commerce revenue-based financing.

Capchase

Targets SaaS and service businesses; Wayflyer focuses specifically on e-commerce merchants.

Shopify Capital

Platform-native lender limited to Shopify merchants; Wayflyer is platform-agnostic across Shopify, WooCommerce, Amazon, and others.

Amazon Lending

Limited to Amazon marketplace sellers; Wayflyer serves broader e-commerce ecosystem.

Why this matters: Wayflyer is notable as Ireland's fastest-growing tech company (2024) and one of the country's few unicorns, commanding ~20% of the global e-commerce RBF market. The company has scaled from $10.2M seed funding (2020) to $2.474B total raised with $5B+ deployed, demonstrating strong product-market fit while expanding beyond e-commerce into wholesale financing—signaling a broader push into SME lending.

Best for: E-commerce merchants with strong revenue traction seeking fast, non-dilutive capital to fund inventory purchases and marketing scale without equity or personal guarantees.

Use cases

Seasonal Inventory Funding

An e-commerce brand anticipating strong Q4 sales needs capital in August to purchase inventory. Wayflyer connects to their Shopify account, analyzes 12 months of sales velocity and trends, and approves a $100K advance within days. The merchant repays 6% ($6K) as revenue comes in during the busy season, aligning repayment to cash inflow.

Paid Advertising Scale

A DTC brand with proven 3:1 ROAS on Meta ads wants to increase ad spend from $10K to $50K monthly but lacks working capital. Wayflyer reviews their Meta and bank feed data, provides a $150K advance, and the brand repays via revenue increases generated by scaled campaigns without diluting founder equity.

Wholesale Expansion

A successful Shopify merchant wants to enter wholesale distribution but needs $200K upfront for bulk manufacturing. Wayflyer (newly offering wholesaler financing as of 2024) evaluates revenue trends and growth trajectory, provides the advance, and repayment scales with wholesale order volume.

Alternatives

Clearco Also revenue-based but Wayflyer is seen as faster and more data-integrated for storefronts.

Traditional Bank Loans Require personal guarantees, collateral, and credit checks; Wayflyer is faster and non-dilutive but with higher effective APR.

Venture Debt Requires founder runway and investor backing; Wayflyer available to any merchant with revenue regardless of VC funding.

Shopify Capital Limited to Shopify merchants only; Wayflyer works across all major e-commerce platforms.

FAQ

What does Wayflyer do? +

Wayflyer provides revenue-based financing to e-commerce merchants. The platform connects to Shopify, WooCommerce, Amazon, and ad accounts to underwrite merchants in real time based on actual sales performance. Merchants receive capital ($10K–$20M) and repay it as a fixed percentage (5-10%) of ongoing revenue, with no personal guarantees or equity dilution.

How much does Wayflyer cost? +

Wayflyer charges a fixed fee typically between 5-10% of the advance amount, repaid over 3-9 months as a percentage of revenue. Terms are customized to business cycles. There are no personal guarantees, equity dilution, or spending restrictions.

What are alternatives to Wayflyer? +

Clearco (similar revenue-based model), Pipe (broader fintech), Capchase (SaaS-focused), Shopify Capital (Shopify-only), Amazon Lending (marketplace-only), and traditional bank loans or venture debt.

Who uses Wayflyer? +

E-commerce merchants and online brands with $50K+ monthly revenue seeking working capital for inventory and marketing. Notable customers include True Classic and 5,000+ funded businesses ranging from early-stage sellers to established niche brands across the US, UK, Australia, and Europe.

How does Wayflyer compare to Clearco? +

Both offer revenue-based financing to e-commerce merchants, but Wayflyer differentiates through faster underwriting, tighter storefront analytics integration, and a platform-agnostic approach. Wayflyer controls roughly 20% of the specialized e-commerce RBF segment and has a larger global footprint with institutional backing.

What is revenue-based financing? +

Revenue-based financing (RBF) is a form of non-dilutive capital where a merchant receives an upfront advance and repays it as a percentage of ongoing revenue. Payments rise when sales are strong and fall during slower periods, aligning repayment to actual business performance rather than fixed monthly obligations.

How does Wayflyer underwrite merchants? +

Wayflyer uses a data-driven platform that connects to Shopify, WooCommerce, Amazon storefronts, Google and Meta ad accounts, and bank feeds. It analyzes actual sales performance, revenue trends, and customer acquisition metrics in real time—bypassing traditional credit scores to assess merchant risk and repayment capacity.