VideoAmp
VideoAmp helps advertisers and publishers measure and optimize campaigns across TV, streaming, and digital.
VideoAmp is a media performance platform that unifies audience data across linear TV, streaming, and digital channels using its proprietary VALID™ identity graph (40M households, 65M devices). It enables media buyers and sellers to deduplicate audiences, optimize campaigns, and measure real-world advertising impact across fragmented media ecosystems. The platform automates workflows and connects media exposures to advertiser sales outcomes, positioning itself as an independent measurement standard for the entire media industry.
Problem solved
Media buyers cannot see deduplicated audiences across fragmented channels (linear TV, streaming, digital) or connect media exposure to actual sales outcomes, leading to wasted ad spend and inability to measure true campaign impact.
Target customer
Large advertisers, media agencies, and publishers looking to unify audience measurement and optimize spend across traditional TV, streaming video, and digital channels.
Founders
R
Ross McCray
Founder
Former Head of Product and Technology at Channel Factory; founded VideoAmp at age 21; UCLA graduate; named EY Entrepreneur of the Year for Greater Los Angeles.
D
Dave Gullo
Co-Founder
Former co-founder of VideoAmp; limited public background information available.
Funding history
Seed
$2.2M
December 2014
Led by Unknown
· Unknown
Series A
$15M
2015
Led by RTL Group
· Anthem Venture Partners, Simon Equity Partners, Third Wave Capital, Wavemaker Partners, ZenShin Capital
Series B
$21.4M
August 2017
Led by Mediaocean
· Unknown
Series C
$70M
May 2019
Led by The Raine Group
· Ankona Capital
Debt Financing
Unknown
May 2018
Led by Capital IP
· Unknown
Series F
$275M
October 2021
Led by D1 Capital Partners
· EPIQ
Series G
$150M
September 2023
Led by Vista Credit Partners (Vista Equity Partners subsidiary)
· Unknown
Total raised:
$534M
Integrations
Salesforce, Google Ads, Mediaocean (board connection)
Tech stack
GSAP (JavaScript frameworks)
jQuery (JavaScript libraries)
core-js (JavaScript libraries)
ZURB Foundation (UI frameworks)
Wistia (Video players)
three.js (JavaScript graphics)
Open Graph
HTTP/3
WordPress (Blogs)
Google Ads Conversion Tracking (Analytics)
Google Analytics (Analytics)
Crazy Egg (Analytics)
PHP (Programming languages)
Apple iCloud Mail (Webmail)
jQuery CDN (CDN)
Cloudflare (CDN)
Salesforce Marketing Cloud Account Engagement (Marketing automation)
MySQL (Databases)
Google Ads (Advertising)
Google Tag Manager (Tag managers)
Salesforce (CRM)
Yoast SEO (SEO)
Yoast SEO Premium (SEO)
Amazon Web Services (PaaS)
WP Engine (PaaS)
Sendgrid (Email)
Amazon SES (Email)
Gravity Forms (WordPress plugins)
Website
Competitors
Nielsen
Traditional media measurement company relying on extrapolated small sample sizes; VideoAmp uses proprietary data from 40M households for more robust, deduplicated cross-channel measurement.
Comscore
Focused primarily on digital and streaming measurement; VideoAmp uniquely bridges linear TV, streaming, and digital in a single unified platform.
Roku Ads Analytics
Limited to Roku's walled garden; VideoAmp provides independent, cross-platform measurement across multiple streaming services and traditional TV.
Why this matters: VideoAmp has raised $534M at a $1.4B valuation, attracting tier-1 investors (D1 Capital, Vista Equity Partners), signaling strong market validation for independent cross-channel media measurement. With fragmented streaming adoption creating massive attribution headaches for advertisers, VideoAmp's unified measurement layer across TV, streaming, and digital represents a critical infrastructure shift in how media is bought and sold.
Best for: Large advertisers, media agencies, and publishers that need to understand audience deduplification and measure campaign effectiveness across linear TV, streaming, and digital channels simultaneously.
Use cases
Cross-Channel Campaign Optimization
A major advertiser runs campaigns across linear TV, streaming (Netflix, Hulu), and programmatic digital simultaneously. VideoAmp deduplicates the audience to show which households saw ads across multiple channels, preventing wasted frequency and optimizing budget allocation to the most effective channels.
Attribution to Sales Outcomes
A CPG brand wants to prove ROI on TV and streaming spend. VideoAmp connects media exposures to actual retail sales and customer behavior, providing the advertiser with concrete proof that a $10M TV campaign drove $50M in incremental sales—creating a new currency for media buying.
Independent Measurement Standard
A media publisher wants to sell to brands that distrust publisher-provided metrics. VideoAmp provides third-party validation of audience reach and impact, allowing publishers to transact with confidence against an independent measurement standard rather than relying on first-party data.
Alternatives
Nielsen
Legacy measurement company with small-sample extrapolation model; VideoAmp offers technology-forward, proprietary data from 40M households with better cross-channel deduplification.
Comscore
Stronger in digital/streaming measurement; VideoAmp uniquely bridges traditional linear TV with streaming and digital in one platform.
Google Analytics/Measurement Platform
Limited to digital and YouTube; VideoAmp is purpose-built to measure linear TV and streaming alongside digital, with independent validation not dependent on Google's infrastructure.
FAQ
What does VideoAmp do? +
VideoAmp is a media performance platform that unifies audience data across linear TV, streaming, and digital channels. It uses proprietary technology (VALID™) linking 40M households and 65M devices to help advertisers and publishers deduplicate audiences, optimize campaigns, and measure real-world business impact. The platform serves as an independent measurement standard for transacting media across fragmented channels.
How much does VideoAmp cost? +
Pricing is not publicly available. VideoAmp targets enterprise customers (large advertisers, agencies, publishers) who typically negotiate custom pricing based on usage, channels, and measurement requirements. Contact VideoAmp for specific pricing.
What are alternatives to VideoAmp? +
Nielsen (traditional media measurement with sample extrapolation), Comscore (stronger in digital/streaming but less TV-focused), and Google Analytics/Measurement Platform (limited to digital). VideoAmp differentiates by being the only platform unifying linear TV, streaming, and digital with 40M household proprietary data.
Who uses VideoAmp? +
Large advertisers (CPG, automotive, financial services), media agencies managing multi-channel campaigns, and publishers selling premium inventory. Specific customer names are not disclosed, but the platform serves Fortune 500 advertisers and major media companies.
How does VideoAmp compare to Nielsen? +
Nielsen extrapolates insights from small sample sizes; VideoAmp uses proprietary data from 40M households for more robust accuracy. VideoAmp is technology-forward with a modern software platform enabling real-time optimization, while Nielsen is traditional measurement. VideoAmp uniquely bridges linear TV, streaming, and digital in one system.
Tags
media measurement
cross-channel attribution
audience deduplication
advertising analytics
TV streaming digital
media performance
marketing measurement