Startups > TrigoC

TrigoC

Trigo enables grocery retailers to operate fully automated, cashierless stores using computer vision.

Series C $205M total Founded 2018 Tel Aviv, Tel Aviv 218 employees

Trigo is a computer vision and AI-powered platform that enables grocery retailers to operate fully or partially automated checkout-free stores. Using ceiling-mounted cameras and shelf sensors, the system creates a digital twin of the store to track shopper journeys and automatically detect product selections without facial recognition. The company offers three main solutions: autonomous checkout (EasyOut®), real-time loss prevention, and retail intelligence (StoreOS) for inventory optimization and pricing. Trigo has been deployed by major retailers including Tesco, REWE Group, Aldi Nord, and Netto across Europe.

Problem solved

Grocery retailers face inefficient checkout experiences, estimated $130 billion in annual retail theft and shrinkage losses, and lack of real-time inventory and pricing optimization.

Target customer

Large grocery retail chains and supermarket operators in Europe seeking to implement checkout-free or autonomous store technology.

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Founders

Michael Gabay

Co-founder, President (departed 2025)

Served in technology arm of Sayeret Matkal special forces; founded new venture in 2025.

Daniel Gabay

CEO

Experienced in IDF elite technology unit focused on data science and advanced algorithms.

Funding history

Seed $7M 2018 Led by Hetz, Vertex Ventures

Series A $22M 2019 Led by Red Dot Ventures · Hetz Ventures, Vertex Ventures Israel

Series B $60M December 2020 Led by 83North · Tesco, Hetz Ventures

Series B Extension $10M June 2021 Led by REWE, Viola Ventures

Series C $100M October 2022 Led by Temasek, 83North · SAP SE, Hetz Ventures, Red Dot Capital Partners, Vertex Ventures, Viola Growth, REWE Group

Total raised: $205M

Industries

Artificial Intelligence Machine Learning Retail Technology Retail Software

Pricing

Not publicly available. Appears to use custom enterprise SaaS licensing model based on implementation and store requirements.

Notable customers

Tesco, REWE Group, Aldi Nord, Netto Marken-Discount, Etisalat

Integrations

SAP (investor/partner), REWE systems, Tesco systems, Aldi Nord systems

Tech stack

OWL Carousel (JavaScript libraries) jQuery (JavaScript libraries) FancyBox (JavaScript libraries) Vimeo (Video players) MySQL (Databases) Zendesk (Documentation) WordPress (Blogs) PHP (Programming languages) Google Workspace (Email) Cloudflare (CDN) HubSpot (Marketing automation) Google Tag Manager (Tag managers) Yoast SEO (SEO) WP Engine (PaaS) Cookiebot (Cookie compliance) GoDaddy (Hosting)

Website

trigoretail.com/

Competitors

Amazon Go/Just Walk Out

Amazon's proprietary system uses different computer vision approach and operates company-owned stores; Trigo focuses on enabling existing retailers to adopt the technology.

Checkout.com

Broader payment infrastructure platform; Trigo is specialized in checkout-free retail automation.

Standard Cognition

Competitor in computer vision for retail but smaller deployment footprint; Trigo has secured larger retail partnerships.

Why this matters: Trigo achieved unicorn status ($1B+ valuation) in 2022 and has secured partnerships with Europe's largest grocery retailers, including Tesco, REWE, and Aldi Nord. The company's $33.8M revenue (June 2024) and recent loss prevention product launch (June 2025) show traction in solving both the checkout friction and retail theft problems that plague the industry.

Best for: Large European grocery retailers looking to reduce checkout friction, prevent theft, and gain real-time insights into store operations and customer behavior.

Use cases

Fully Autonomous Checkout-Free Store

Grocery retailers deploy Trigo's EasyOut® technology to enable customers to enter a store, select items without scanning, and automatically receive invoices within 2 seconds at exit. Tesco's GetGo store in London and REWE's Pick & Go stores in Germany exemplify this use case, eliminating traditional checkout queues entirely.

Real-Time Loss Prevention & Theft Detection

Retailers use Trigo's loss prevention solution (launched June 2025) to identify mismatches between items picked up and items scanned, triggering alerts before customers leave. This addresses the $130 billion annual retail theft problem across grocery chains.

Retail Intelligence & Store Optimization

Using StoreOS, retailers leverage computer vision data to optimize inventory levels, implement dynamic pricing, ensure planogram compliance, and trigger event-driven marketing. The 3D engine provides predictive analytics on shopper behavior and product placement effectiveness.

Alternatives

Amazon Just Walk Out Broader technology platform with deep AWS integration; available for third-party retailers but Amazon-owned and operated, whereas Trigo partners with existing chains.

Standard Cognition Earlier-stage computer vision competitor with smaller retail footprint; Trigo has secured more substantial partnerships with major European chains.

FAQ

What does Trigo do? +

Trigo provides AI-powered computer vision technology to enable grocery retailers to operate fully or partially automated checkout-free stores. The platform tracks shopper journeys and product selections using ceiling-mounted cameras and shelf sensors, eliminating the need for traditional cashiers. It also offers loss prevention and retail intelligence solutions for inventory optimization and pricing.

How much does Trigo cost? +

Pricing is not publicly available. Trigo uses a custom enterprise sales model with likely SaaS licensing based on implementation scope and store requirements. Contact Trigo directly for pricing.

What are alternatives to Trigo? +

Amazon Just Walk Out (broader platform with AWS integration), Standard Cognition (smaller computer vision player), and Checkout.com (broader payment infrastructure). Trigo differentiates through focus on enabling existing retail chains rather than company-owned stores.

Who uses Trigo? +

Large European grocery retailers including Tesco (UK), REWE Group (Germany), Aldi Nord (Germany/Netherlands), and Netto Marken-Discount (Germany). Also serves telecommunications/retail through Etisalat.

How does Trigo compare to Amazon Just Walk Out? +

Trigo is a specialized platform designed for third-party retailers to implement in existing stores, while Amazon Just Walk Out is primarily proprietary to Amazon-operated stores. Trigo does not use facial recognition or biometric tracking, focusing instead on item-shopper interaction detection. Trigo has stronger partnerships with major European grocery chains.