Startups > Tackle.io

Tackle.io

Tackle helps software companies sell through cloud marketplaces without engineering effort.
Series C $148.3M total Founded 2016 Boise, Idaho
Tackle.io is a cloud marketplace platform that helps independent software vendors (ISVs) list and sell their products through AWS, Azure, and Google Cloud marketplaces without requiring engineering resources. The platform eliminates the technical burden of marketplace integration, management, and compliance, allowing software companies to accelerate their cloud go-to-market strategy. Tackle has enabled over 600 ISVs to reach cloud marketplaces, with customers including Auth0, CrowdStrike, GitLab, HashiCorp, Okta, and PagerDuty achieving significant revenue growth through the platform.
Problem solved
Software companies waste engineering resources learning and managing complex cloud marketplace technical requirements instead of focusing on product development.
Target customer
B2B SaaS and software companies (Series A-D) seeking to expand revenue through AWS, Azure, and Google Cloud marketplaces.
Website LinkedIn Crunchbase
Founders
D
Dillon Woods
Co-Founder & CTO
Computer Science degree from Boise State University; spent a decade at database companies including zData and Alpine Data as CTO before founding Tackle in 2016.
B
Brian Denker
Co-Founder
Tech career spanning financial services, professional services, and early roles at Greenplum, Pivotal, and Platfora.
J
John Jahnke
CEO
Joined as CEO (not a founder).
Funding history
Pre-Seed Unknown January 2017 Led by Unknown · Unknown
Seed Unknown November 2019 Led by Unknown · Unknown
Series A Unknown June 2020 Led by Unknown · Unknown
Series B $35M March 2021 Led by Andreessen Horowitz · Bessemer Venture Partners
Series C $100M December 2021 Led by Coatue Management, Andreessen Horowitz · Bessemer Venture Partners
Total raised: $148.3M
Industries
Cloud Infrastructure Marketplace SaaS Subscription Service
Pricing
Tiered by features and usage level. Not publicly disclosed. Tackle announced an 'Explore' offering in November 2023 to reduce barriers to entry.
Notable customers
AppDynamics, Auth0, Bugcrowd, CrowdStrike, Dell, GitLab, HashiCorp, Lacework, Looker, McAfee, New Relic, Okta, PagerDuty, Talend, VMware
Integrations
Salesforce, AWS Marketplace, Azure Marketplace, Google Cloud Marketplace
Website
tackle.io/
Competitors
Clazar Cloud Sales Platform
Newer entrant in the cloud GTM category with different approach to marketplace management.
Suger
Supports AWS, Azure, and GCP with Salesforce and Alibaba integrations; positioned as alternative to Tackle's market leadership.
Invisory
Offers Azure, AWS, and GCP marketplace solutions with Salesforce integration; newer competitor reinventing the cloud GTM category.
Labra
Cloud GTM platform alternative to Tackle with focus on marketplace listing and management.
Why this matters: Tackle.io defined and leads the cloud GTM category, becoming a unicorn at $1.25B valuation (Series C, December 2021) with $148.3M in funding from top-tier investors including Andreessen Horowitz and Coatue. The company was acquired by AppDirect in December 2025, signaling consolidation in the cloud commerce space as enterprises seek unified platforms combining subscription management with cloud marketplace capabilities.
Best for: B2B software companies wanting to expand revenue streams through cloud marketplaces without dedicating engineering resources to technical marketplace integration.
Use cases
Accelerating Cloud Marketplace Launch
Auth0 used Tackle to get listed on AWS Marketplace in less than two weeks, reducing the typical 3-5 month timeline. The faster listing enabled them to close deals 20% faster and increase deal size by 34%, eventually growing AWS Marketplace revenue 10x.
Scaling Marketplace Revenue
Bugcrowd partnered with Tackle to boost AWS Marketplace revenue from $34K to $1.1M in one year by aligning sales, marketing, and operations on a new cloud go-to-market strategy without engineering involvement.
Multiplying Cloud Customer Acquisition
Lacework used Tackle to 3x its Cloud Marketplace revenue and 5x net new customers in its first year, demonstrating how platform automation can drive exponential growth in cloud channels.
Alternatives
Clazar Cloud Sales Platform Choose if you need a more recent entrant with potentially different feature sets or pricing model.
Suger Choose if you need Alibaba Cloud support or prefer a broader feature set for marketplace management.
Invisory Choose if you want deeper Salesforce integration or a newer platform approach to cloud GTM management.
FAQ
What does Tackle.io do? +
Tackle.io is a cloud marketplace platform that enables software companies to list and sell products through AWS, Azure, and Google Cloud marketplaces without requiring engineering resources. The platform handles the technical complexity of marketplace integration, management, and compliance, allowing ISVs to focus on product development while expanding revenue through cloud channels.
How much does Tackle.io cost? +
Tackle.io uses a tiered pricing model based on features and usage level, but specific pricing is not publicly disclosed. Companies interested in pricing should contact Tackle directly or explore their 'Explore' offering, which was launched in November 2023 to reduce barriers to entry.
What are alternatives to Tackle.io? +
Key alternatives include Clazar Cloud Sales Platform, Suger (which supports AWS, Azure, GCP, and Alibaba), Invisory (AWS, Azure, GCP with Salesforce integration), and Labra. These platforms offer similar cloud GTM capabilities with varying feature sets and marketplace coverage.
Who uses Tackle.io? +
Tackle.io serves B2B SaaS and software companies ranging from Series A to growth stage that want to expand revenue through cloud marketplaces. Notable customers include Auth0, CrowdStrike, GitLab, HashiCorp, Okta, PagerDuty, and VMware. Over 600 ISVs have used Tackle to reach cloud marketplaces.
How does Tackle.io compare to Suger? +
Both platforms enable cloud marketplace listing and management, but Tackle was the category pioneer and is positioned as the market leader by a16z. Suger offers broader marketplace coverage including Alibaba Cloud and has different integration options. Tackle is better established with more customer case studies and proven ROI, while Suger may appeal to companies needing multi-cloud support beyond AWS/Azure/GCP.
Tags
cloud marketplace GTM platform AWS Marketplace Azure Marketplace GCP Marketplace ISV enablement revenue expansion