Startups > Solutions by Text

Solutions by Text

Solutions by Text enables compliant SMS messaging and payments for consumer finance businesses.

Private Equity $145M total Founded 2008 Dallas, Texas 123 employees

Solutions by Text is a compliance-first enterprise text messaging platform that enables real-time payments through SMS—the only end-to-end solution combining native text and payment capabilities for consumer finance. Built on FinText™ technology, it helps lenders, servicers, and collection agencies conduct compliant customer communications and accept payments directly through text messages. The platform serves over 1,500 customers in regulated industries, with 60% of new customers previously avoiding SMS due to compliance concerns.

Problem solved

Consumer finance organizations need to communicate with and collect payments from customers via SMS while managing regulatory compliance risks and ensuring proper payment processing.

Target customer

Consumer finance companies including lenders, loan servicers, collection agencies, and bill payment providers requiring TCPA-compliant messaging and payment processing.

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Founders

Danny Cantrell

Co-Founder

Founded Marketing Response Solutions in 1994; co-founded Solutions by Text in 2008 with brother Mike; invented the first Loan by Phone system; awarded Distinguished Service Award by AFSA in October 2022.

Mike Cantrell

Co-Founder

Left an 18-year career at Bally Total Fitness in 2008 to co-found Solutions by Text as President after discovering SMS/texting technology through a London colleague.

David Baxter

CEO

Payments industry executive from ACI Worldwide where he led sales for 8 years and grew bill presentment and payment business from $20M to $600M+; became CEO in 2021.

Funding history

Series C / Growth $35M November 30, 2021 Led by Edison Partners · Stifel Venture Bank

Series D / Growth $110M May 29, 2024 Led by Edison Partners · StepStone Group, Stifel Venture Bank

Total raised: $145M

Industries

Information Services FinTech Consulting Information Technology Mobile Payments Professional Services Payments SMS

Notable customers

SAFCO, PayCourt, Southern Credit Adjusters, 1,500+ consumer finance customers

Integrations

Apple Pay, Google Pay, Salesforce (based on tech stack), HubSpot, various SMS and payment ecosystems

Tech stack

XRegExp (JavaScript libraries) PhotoSwipe (Photo galleries) jQuery UI (JavaScript libraries) jQuery Migrate (JavaScript libraries) jQuery (JavaScript libraries) Isotope (JavaScript libraries) core-js (JavaScript libraries) Swiper (JavaScript libraries) Bootstrap (UI frameworks) ApexCharts.js (JavaScript graphics) HubSpot Chat (Live chat) Webpack SyntaxHighlighter RSS Open Graph HTTP/3 WordPress (Blogs) MonsterInsights (Analytics) Linkedin Insight Tag (Analytics) HubSpot Analytics (Analytics) Matomo Analytics (Analytics) Hotjar (Analytics) Google Analytics (Analytics) Twitter Emoji (Font scripts) Google Font API (Font scripts) PHP (Programming languages) Microsoft 365 (Email) Amazon S3 (CDN) Cloudflare (CDN) Salesforce Marketing Cloud Account Engagement (Marketing automation) HubSpot (Marketing automation) MySQL (Databases) Google Tag Manager (Tag managers) wpBakery (Page builders) Elementor (Page builders) Salesforce (CRM) Yoast SEO (SEO) Yoast SEO Premium (SEO) Amazon Web Services (PaaS) Moove GDPR Consent (Cookie compliance) Amazon SES (Email) WPForms (WordPress plugins) HubSpot WordPress plugin (WordPress plugins) Priority Hints (Performance) Site Kit (Analytics)

Website

solutionsbytext.com/

Competitors

Stripe

Broader payments platform; lacks native SMS compliance and messaging integration for consumer finance.

Square

Point-of-sale and payments focused; does not specialize in SMS-based compliant messaging and collections.

PayU

Global payments processor; lacks SMS channel integration and compliance-first approach for consumer finance.

Eltropy

Digital engagement platform; does not offer native payment processing capabilities within messaging channel.

Why this matters: Solutions by Text dominates a critical gap in fintech—compliant SMS communications with embedded payments for regulated consumer finance. With $145M in funding and 3X growth in bookings/revenue since 2021, the company is capturing the market of firms that previously avoided SMS due to legal risk. The January 2026 Triple Play Pay acquisition signals aggressive expansion of payment orchestration capabilities.

Best for: Consumer finance companies needing to conduct regulatory-compliant SMS communications with built-in payment collection capabilities.

Use cases

Past-due Collections via SMS

Collection agencies use Solutions by Text to send compliant payment requests directly within SMS, allowing customers to approve and pay without leaving the text thread. Southern Credit Adjusters achieved 97% acceleration in payment collection using the platform.

Loan Origination and Marketing

Lenders conduct compliant marketing campaigns and loan origination conversations via text with embedded application capabilities. The platform ensures all messaging meets TCPA and industry-specific regulatory requirements.

Bill Payment and Customer Servicing

Loan servicers and bill payment providers enable customers to view statements, receive payment reminders, and submit payments directly through SMS using FinText™. SAFCO achieved 70% kept rates (10% higher than other channels) using the platform.

Real-time Payment Processing

Customers can complete payments instantly through TextPay within the messaging conversation. SBT saw 400% growth in approved TextPay transactions and 75% adoption of Apple Pay/Google Pay through the platform.

Alternatives

Stripe Choose Stripe for broader payment infrastructure needs; choose Solutions by Text for compliance-first SMS payments in consumer finance.

Square Choose Square for point-of-sale and general payment processing; choose Solutions by Text for SMS-native compliant messaging and collections.

Eltropy Choose Eltropy for general digital engagement; choose Solutions by Text for integrated payments and regulatory compliance in consumer finance.

FAQ

What does Solutions by Text do? +

Solutions by Text is a compliance-first enterprise SMS platform that enables real-time payments and conversational messaging for consumer finance companies. It's the only end-to-end solution combining native text messaging with native payment processing through FinText™ technology. The platform handles everything from marketing and loan origination to servicing, collections, and bill payment with built-in regulatory compliance.

How much does Solutions by Text cost? +

Pricing is not publicly available. Enterprise customers should contact sales for custom pricing based on volume and use cases.

What are alternatives to Solutions by Text? +

Competitors include Stripe (broader payments platform), Square (POS and payments), PayU (global payments processor), and Eltropy (digital engagement platform). None offer the combination of SMS compliance and native payment processing specialized for consumer finance.

Who uses Solutions by Text? +

Solutions by Text serves 1,500+ consumer finance organizations including lenders, loan servicers, collection agencies, and bill payment providers. Notable customers include SAFCO, PayCourt, and Southern Credit Adjusters. 60% of new customers were previously avoiding SMS due to compliance fears.

How does Solutions by Text compare to Stripe? +

Stripe is a comprehensive payment platform covering multiple channels; Solutions by Text specializes in SMS payments with compliance-first design for consumer finance. SBT's advantage is its regulatory expertise, TCPA compliance built-in, and native text messaging integration—Stripe lacks SMS channel optimization and doesn't serve the consumer finance compliance requirements.