Startups > Soci

Soci

SOCi helps multi-location brands automate localized digital marketing at scale.

Venture Round $410M total Founded 2012 San Diego, California 662 employees

SOCi is a CoMarketing Cloud platform that automates and scales localized digital marketing for multi-location enterprises. It uses AI-powered agents to manage local search optimization, social media content, and reputation management across hundreds or thousands of locations simultaneously. The platform solves the operational chaos of maintaining consistent, location-specific digital presence across search, social, reviews, and ad networks. SOCi serves nearly 1,000 brands including Ford, Ace Hardware, and Jersey Mike's.

Problem solved

Multi-location brands struggle to manage 20-25 fragmented digital marketing pages per location, leading to inconsistent messaging, missed local search visibility, and inability to respond to reviews and social engagement across all locations.

Target customer

Multi-location enterprises in retail, restaurants, franchises, financial services, and property management with 10+ locations seeking to manage digital presence at scale.

Website LinkedIn Crunchbase Twitter / X

Founders

Afif Khoury

CEO & Co-Founder

Neuroscientist and attorney with genetics degree from UCSD, law degree from Northwestern, and background as geneticist, attorney, and venture fund manager.

Alo Sarv

CTO & Co-Founder

Award-winning technology leader with nearly two decades spanning distributed systems engineering and scaling distributed product development teams.

Tony Rindsberg

Chief Marketing Officer & Co-Founder

Funding history

Series E $120M March 2023 Led by JMI Equity · Vertical Venture Partners, Blossom Street Ventures, Renew Group Private Limited

Series D $80M January 2021 Led by Unknown · Unknown

Series B $10.5M August 2018 Led by Unknown · Unknown

Total raised: $410M

Industries

Food and Beverage Advertising Marketing Professional Services Real Estate Retail Software

Pricing

Custom pricing based on business needs and scale. Average $23,000-$62,000 per year depending on number of locations and features. No free trial offered; demos available. SOCi's Genius Suite provides comprehensive solution with ability to add features throughout the contract year.

Notable customers

Ford, Ace Hardware, Jersey Mike's, Kumon, Pet Supplies Plus, Sport Clips, Anytime Fitness

Integrations

Google Posts, Google Search Console, Facebook, Instagram, Google Business Profile, Zendesk, Google Workspace, Amazon Web Services

Tech stack

Handlebars (JavaScript frameworks) Lightbox (JavaScript libraries) prettyPhoto (JavaScript libraries) jQuery (JavaScript libraries) core-js (JavaScript libraries) UIKit (UI frameworks) Bootstrap (UI frameworks) Drift (Live chat) Zendesk (Documentation) Open Graph HTTP/3 AddThis (Widgets) MonsterInsights (Analytics) Moat (Analytics) Google Analytics (Analytics) Facebook Pixel (Analytics) Dreamdata (Marketing automation) Linkedin Insight Tag (Analytics) reCAPTCHA (Security) HSTS (Security) Unbounce (Editors) Google Font API (Font scripts) WP Rocket (Caching) PHP (Programming languages) Google Workspace (Email) Cloudflare (CDN) 6sense (Marketing automation) Pardot (Marketing automation) MySQL (Databases) Google Tag Manager (Tag managers) Yoast SEO (SEO) Yoast SEO Premium (SEO) Amazon Web Services (PaaS) WP Engine (PaaS) OneTrust (Cookie compliance) eSSENTIAL Accessibility (Accessibility) Google Optimize (A/B Testing) Mailgun (Email) Trustpilot (Reviews)

Website

meetsoci.com/

Competitors

Uberall

Uberall offers location management but is less integrated for multi-channel marketing automation compared to SOCi's comprehensive Genius Suite approach.

Netsertive

Netsertive focuses on local digital advertising; SOCi provides broader marketing orchestration including search, social, and reputation management.

PromoRepublic

PromoRepublic emphasizes social content creation; SOCi offers more advanced AI-driven automation and local search optimization capabilities.

Why this matters: SOCi has achieved $100M ARR with a proven product-market fit serving a massive TAM of multi-location enterprises. The company's AI-powered Genius agents represent a shift toward agentic marketing automation, saving customers 1 million hours annually—a significant productivity play in an era where marketing teams are stretched thin.

Best for: Multi-location enterprises needing to automate and scale localized marketing across hundreds of locations without maintaining separate teams per location or region.

Use cases

Franchise Marketing Automation

A 500-location franchise chain uses SOCi's Genius Social Agent to automatically publish brand-approved content tailored for each location's audience and market trends. This eliminates the need for centralized social teams managing individual location accounts, ensuring consistency while respecting local market nuances.

Multi-Location Reputation Management

A retail chain with 200+ stores uses SOCi's Genius Reputation Agent to monitor and respond to reviews across all locations in real-time, extracting sentiment trends and customer feedback patterns. Previously, review responses were slow and inconsistent; now the platform ensures every customer feedback is acknowledged and analyzed for operational insights.

Local Search Visibility at Scale

A financial services company with 300+ branch locations uses SOCi's Genius Local Search Agent to optimize Google Business Profiles, publish Google Posts, and improve local SEO across all branches. The platform automatically analyzes search signals and publishes location-specific content, driving foot traffic and appointment bookings without manual optimization work.

Alternatives

Uberall Choose Uberall if your primary need is location data management and directory distribution; choose SOCi if you need comprehensive marketing automation across search, social, and reputation.

Netsertive Choose Netsertive if you're primarily focused on local paid advertising; choose SOCi for an all-in-one platform combining organic search, social, and reputation management.

PromoRepublic Choose PromoRepublic if you need simple social content creation tools; choose SOCi if you need AI-driven automation and local search optimization at enterprise scale.

FAQ

What does SOCi do? +

SOCi is a CoMarketing Cloud platform that automates and scales localized digital marketing for multi-location enterprises. It uses AI-powered agents (Genius Local Search, Genius Social, and Genius Reputation) to manage local search visibility, social media content, review responses, and customer engagement across hundreds or thousands of locations simultaneously.

How much does SOCi cost? +

SOCi uses custom pricing based on the number of locations and features needed. Average annual cost ranges from $23,000-$62,000 depending on scale. No free trial is offered, but the company provides demos and consultation. Contact SOCi directly for a custom quote.

What are alternatives to SOCi? +

Top alternatives include Uberall (location management focus), Netsertive (local advertising focus), and PromoRepublic (social content creation). Each has different strengths depending on whether you prioritize directory management, paid advertising, or organic content.

Who uses SOCi? +

SOCi serves nearly 1,000 brands across retail, restaurants, franchises, financial services, and property management. Notable customers include Ford, Ace Hardware, Jersey Mike's, Kumon, Pet Supplies Plus, Sport Clips, and Anytime Fitness—typically enterprises with 10+ locations.

How does SOCi compare to Uberall? +

While both serve multi-location businesses, SOCi focuses on marketing automation across search, social, and reputation management with AI-driven agents. Uberall is stronger in location data management and directory distribution. SOCi is better if you need comprehensive marketing orchestration; Uberall if your priority is location data accuracy.