Startups > SnapLogic

SnapLogic

SnapLogic helps enterprises integrate applications and data pipelines without coding.

Series H $381M total Founded 2006 San Mateo, California

SnapLogic is an Intelligent Integration Platform-as-a-Service (iPaaS) that enables enterprises to connect cloud applications, on-premises software, databases, data warehouses, and APIs through a visual, drag-and-drop interface. The platform supports ETL/ELT, reverse ETL, app-to-app integration, and full lifecycle API management with native AI capabilities. Founded by Gaurav Dhillon (former CEO of Informatica), SnapLogic serves Global 2000 companies across all verticals who need to accelerate data pipelines and automate business processes without extensive hand-coded development.

Problem solved

Enterprises spend months building custom data integration solutions with large development teams when they need to connect disparate systems, databases, and SaaS applications.

Target customer

Global 2000 enterprises requiring cloud and on-premises data integration, IT operations teams, digital transformation initiatives, and organizations automating business processes at scale.

Website LinkedIn Crunchbase

Founders

Gaurav Dhillon

Founder and Chairman

Co-founder and former CEO of Informatica, led the company through IPO and international expansion; previously held management and engineering roles at Sterling Software and Unisys Corporation.

Funding history

Seed $2.5M May 2007 Led by Unknown · Unknown

Series A $2.3M October 2009 Led by Andreessen Horowitz · Maples Investments, Naval Ravikant, Brian McClendon

Series E $37.5M December 2015 Led by Microsoft, Silver Lake Waterman · Andreessen Horowitz, Ignition Partners, Triangle Peak Partners

Series G $165M December 2021 Led by Sixth Street Growth · Andreessen Horowitz, Ignition Partners

Series H $82.5M Unknown Led by Unknown · Unknown

Total raised: $381M

Industries

Cloud Computing Cloud Data Services Enterprise Software Information Technology PaaS

Pricing

Package-based pricing (Business and Enterprise) with unlimited data movement for a predictable monthly fee. No consumption-based charges. Starts from $1,000/month for smaller businesses; enterprise custom pricing available. Average annual cost approximately $86,000. No free plan offered.

Notable customers

Adobe, AstraZeneca, Box, Emirates, GameStop, Schneider Electric, Siemens, Verizon, Wendy's, Workday

Integrations

500+ pre-built connectors including cloud applications, SaaS platforms, on-premises business software, databases, data warehouses, big data streams, and IoT deployments; full API management capabilities

Website

snaplogic.com/

Competitors

Boomi

Boomi is a competitive iPaaS platform focused on connectivity and automation but lacks SnapLogic's native AI capabilities and reverse ETL functionality.

Jitterbit

Jitterbit offers iPaaS solutions but is positioned as a smaller, more niche player compared to SnapLogic's enterprise-focused Global 2000 strategy.

Celigo

Celigo provides iPaaS with strong app-to-app integration focus but lacks SnapLogic's advanced data pipeline and AI-driven capabilities.

Workato

Workato offers AI-enabled integration and automation but targets mid-market companies rather than exclusively enterprise Global 2000 accounts.

TIBCO Software

TIBCO focuses on infrastructure and business intelligence with broader offerings beyond integration, making it less specialized than SnapLogic's iPaaS approach.

Software AG

Software AG is an on-premises-focused integration vendor; SnapLogic's cloud-native, self-service approach provides faster deployment and easier citizen integrator adoption.

Why this matters: SnapLogic is backed by top-tier investors (Andreessen Horowitz, Microsoft, Sixth Street, Capital One Ventures) and led by Gaurav Dhillon, the legendary co-founder of Informatica who pioneered the data integration category. With $381M in funding and a $1B+ valuation, SnapLogic represents the modern cloud-native evolution of enterprise data integration, combining ease-of-use with enterprise-grade capabilities and native AI—positioning it as a leader in the $10B+ iPaaS market.

Best for: Enterprise organizations needing to connect multiple cloud and on-premises systems without extensive custom development, and teams seeking to enable both technical and non-technical users to build data pipelines.

Use cases

Cloud Data Warehouse Migration

Enterprises migrating to cloud data warehouses (Snowflake, BigQuery) use SnapLogic to build ETL pipelines that extract data from legacy on-premises systems, transform it, and load it into the cloud warehouse. This accelerates analytics and digital transformation initiatives without requiring months of custom coding.

SaaS Application Integration

Global 2000 companies use SnapLogic to sync data between multiple SaaS applications (Salesforce, Workday, ServiceNow) and their ERP systems, enabling real-time business process automation across the entire tech stack without custom integrations.

Reverse ETL for Marketing Automation

Marketing and sales teams leverage SnapLogic's reverse ETL capabilities to push segmented customer data from data warehouses back into marketing automation platforms and CRMs, enabling personalized campaigns driven by analytical insights.

IoT Data Pipeline Management

Manufacturing and industrial companies use SnapLogic to ingest and process real-time IoT data streams, aggregate them with transactional data, and deliver insights to operational dashboards—essential for predictive maintenance and process optimization.

Alternatives

Boomi Choose Boomi if you prefer a lighter-weight iPaaS with strong app-to-app connectivity and less emphasis on advanced data pipeline and AI capabilities.

Workato Choose Workato if you're a mid-market company seeking AI-driven automation and integration with a more accessible, low-code interface but don't require exclusive Global 2000 enterprise support.

TIBCO Cloud Integration Choose TIBCO if you need a broader enterprise software platform combining integration with business intelligence and infrastructure, rather than a specialized iPaaS.

Celigo Choose Celigo if your primary need is specialized app-to-app integration (especially e-commerce and ERP) with less requirement for advanced data warehousing and reverse ETL.

FAQ

What does SnapLogic do? +

SnapLogic is an Intelligent Integration Platform that connects cloud applications, on-premises software, databases, data warehouses, and APIs through a visual, drag-and-drop interface. It enables enterprises to build data pipelines, automate business processes, and enable both technical developers and citizen integrators to create ETL/ELT workflows, manage APIs, and perform reverse ETL without extensive hand-coded development.

How much does SnapLogic cost? +

SnapLogic uses package-based pricing (Business and Enterprise plans) with unlimited data movement for a predictable monthly fee. Pricing starts from $1,000/month for smaller businesses, with an average annual cost around $86,000 for typical deployments. Enterprise customers receive custom pricing. Contact sales for a specific quote.

What are alternatives to SnapLogic? +

Leading alternatives include Boomi (lighter-weight iPaaS focused on connectivity), Workato (AI-driven integration for mid-market), TIBCO Cloud Integration (broader enterprise platform), and Celigo (specialized app-to-app integration). Each differs in target market size, depth of data pipeline capabilities, and AI features.

Who uses SnapLogic? +

SnapLogic serves Global 2000 enterprises across all industry verticals. Notable customers include Adobe, AstraZeneca, Box, Emirates, GameStop, Schneider Electric, Siemens, Verizon, Wendy's, and Workday. More than 2,500 subscription-based customers use the platform for digital transformation, business process automation, and analytics acceleration.

How does SnapLogic compare to Boomi? +

Both are iPaaS platforms, but SnapLogic differentiates with native AI capabilities, reverse ETL, advanced data pipeline functionality, and enterprise-grade security with separate control and data planes. Boomi is competitive in app-to-app integration but lacks SnapLogic's AI-driven features and is often positioned for mid-market rather than exclusively Global 2000 enterprises.