Startups > Reltio

Reltio

Reltio unifies siloed enterprise data into trusted, AI-ready master data.

Series E $237M total Founded 2011 United States

Reltio is an AI-powered data cloud platform that unifies, standardizes, and enriches data from disparate sources into secure, trusted, and interoperable information. The platform combines Entity Resolution, Multidomain Master Data Management (MDM), and 360 Data Products with generative AI capabilities like their Intelligent Assistant (RIA) for natural language search. It serves enterprises across industries that struggle with siloed data and need real-time, governed master data to power customer experiences, analytics, and AI initiatives. Reltio's cloud-native architecture and LLM-powered matching (FERN) differentiate it from legacy MDM solutions by offering speed, scalability, and flexibility without rigid rule-based configurations.

Problem solved

Enterprises waste resources managing data silos, lack single sources of truth for critical entities (customers, organizations, products), and cannot activate unified data for customer experience, analytics, and AI at operational speed.

Target customer

Mid-market to enterprise companies (financial services, retail, healthcare, manufacturing) with complex, multi-source customer and operational data that needs real-time governance and AI activation.

Website LinkedIn Crunchbase

Founders

Manish Sood

CEO, Founder & Chairman

Former MDM product leader at Informatica and Siperian; pioneered the first cloud-native MDM platform; holds multiple patents in master data management and multi-domain MDM; co-authored 'Master Data Management in Practice.' BS Mechanical Engineering from Andhra University.

Funding history

Series A Unknown March 2015 Led by Crosslink Capital

Series B Unknown July 2016 Led by NewView Capital

Series C Unknown Unknown Led by Unknown

Series D Unknown Unknown Led by Unknown

Series E $120M November 2021 Led by Brighton Park Capital · Crosslink Capital, NewView Capital, RPS Ventures, Sapphire Ventures, .406 Ventures

Total raised: $237M

Industries

Analytics Data Integration SaaS PaaS

Pricing

Not publicly available. Freemium offering available via Reltio Identity 360 (free MDM product); enterprise pricing available upon contact.

Notable customers

CarMax, 2,000+ total customers (specific names not widely disclosed)

Integrations

Microsoft Fabric, Google Agent2Agent protocol, Native AI Agent support (MCP Server)

Website

reltio.com/

Competitors

Tamr

Tamr focuses on data unification and AI-assisted MDM but lacks the multidomain platform breadth and cloud-native architecture of Reltio.

EDB (Postgres)

EDB provides database infrastructure and data management but is not purpose-built for master data governance and entity resolution at enterprise scale.

PostHog

PostHog specializes in product analytics and feature flagging; lacks MDM, entity resolution, and trusted data governance capabilities.

Why this matters: Reltio is the fastest-growing enterprise MDM platform (15x category growth) and bridges the gap between legacy data management and modern AI-powered operations. Its recent acquisition by SAP (March 2026) validates the strategic importance of unified data infrastructure for enterprise AI, and its investments in agent-based data access (MCP Server, Google Agent2Agent) signal a shift toward AI-native data platforms.

Best for: Enterprise organizations that need a cloud-native, AI-powered platform to unify customer, organization, product, and operational data across silos and activate it for real-time customer experiences, analytics, and AI.

Use cases

Omni-Channel Customer Experience

Retailers like CarMax use Reltio to create unified 360-degree customer profiles across online, mobile, and in-store touchpoints. This enables consistent, personalized customer interactions and empowers sales teams with up-to-date customer intelligence without data latency.

Regulatory Compliance & Data Governance

Financial institutions leverage Reltio's secure, governed master data to maintain single sources of truth for customer records while meeting compliance requirements (KYC, AML). The platform's audit trails and governance framework reduce risk and operational overhead.

AI & Analytics Activation

Enterprises feed Reltio's unified, trusted data into AI models and analytics platforms to improve model accuracy and decision-making. Recent integrations with Microsoft Fabric enable real-time data pipelines from Reltio directly into analytics and AI workloads.

Data Stewardship at Scale

Large organizations use Reltio's platform to empower hundreds of data stewards and thousands of business users to maintain and access clean, trusted master data. The Intelligent Assistant (RIA) enables natural language queries without requiring technical expertise.

Alternatives

Talend Talend offers broader data integration and ETL capabilities but is less specialized in MDM and entity resolution compared to Reltio's purpose-built approach.

Informatica Informatica is a legacy MDM leader but operates on-premise and lacks Reltio's cloud-native, AI-first architecture and real-time operational speed.

Stitch Stitch is a lightweight data integration tool focused on analytics pipelines, not enterprise MDM governance and entity resolution.

FAQ

What does Reltio do? +

Reltio is an AI-powered data cloud platform that unifies, standardizes, and enriches data from multiple sources into trusted, governed master data. It combines Entity Resolution, Multidomain Master Data Management (MDM), and 360 Data Products to help enterprises break down data silos and activate unified data for customer experiences, analytics, and AI.

How much does Reltio cost? +

Pricing is not publicly available and is determined per deployment based on data volume, features, and deployment scope. Reltio offers a free MDM product called Reltio Identity 360. Contact Reltio directly for enterprise pricing.

What are alternatives to Reltio? +

Key alternatives include Informatica (legacy on-premise MDM), Tamr (AI-assisted data unification), Talend (data integration and ETL), and Stitch (analytics-focused data pipelines). Each has different strengths depending on use case and architecture needs.

Who uses Reltio? +

Reltio serves 2,000+ customers across industries including financial services, retail, healthcare, and manufacturing. Notable public customer: CarMax. Target customers are mid-market to enterprise organizations with complex, multi-source data that need real-time governance and AI activation.

How does Reltio compare to Informatica? +

Both are MDM platforms, but Reltio was purpose-built as a cloud-native SaaS offering with AI-first capabilities (FERN entity resolution, Intelligent Assistant), while Informatica is a legacy on-premise solution. Reltio grows 15x faster than legacy MDM and is optimized for speed, scalability, and real-time operational needs vs. batch-oriented legacy systems.