PhotoRoom
PhotoRoom helps e-commerce sellers create studio-quality product photos instantly using AI.
PhotoRoom is an AI-powered product photography platform that automates image editing for e-commerce sellers. It uses deep learning to remove backgrounds, generate AI backgrounds and shadows, expand scenes, upscale images, and create product photos from scratch—all without requiring Photoshop expertise. The platform serves e-commerce businesses, marketplaces, and creative teams at scale, with APIs integrated by Shopify, Netflix, and Warner Bros. PhotoRoom's focus on simplicity and speed distinguishes it from broader photo editing tools like Photoshop.
Problem solved
E-commerce businesses spend significant time and money on product photography, requiring either professional photographers or complex manual editing—PhotoRoom eliminates this bottleneck with one-click AI automation.
Target customer
E-commerce sellers, marketplace operators (Shopify, Faire, Printify), creative agencies, and enterprises needing automated product image generation at scale.
Founders
M
Matthieu Rouif
CEO & Co-Founder
Polytechnique and Stanford graduate (Materials Science & Engineering) who previously led product at GoPro for image editing, worked on Replay (Apple Best App award), and co-founded HeyCrowd.
E
Eliot Andres
CTO & Co-Founder
Engineer with degrees from École Nationale des Ponts et Chaussées and Telecom ParisTech, specializing in AI and software engineering; former child actor and published tech author.
Funding history
Y Combinator
$125K
August 2020
Led by Y Combinator
Seed
$1.2M
December 2020
Led by Unknown
· Y Combinator
Series A
$19M
November 2022
Led by Balderton Capital
· Y Combinator, Kima Ventures, FJ Labs
Series B
$43M
February 27, 2024
Led by Balderton Capital
· Aglaé Ventures, Y Combinator
Total raised:
$64M
Pricing
Freemium model. Free plan: 250 exports/month. Pro: $7.50/month (annual) or $12.99/month (monthly). Max and Ultra plans for scaling businesses. API: $0.02/image (Basic, $20/mo minimum) or $0.10/image (Plus, $100/mo minimum). Startup program offers 60,000 free Basic images.
Notable customers
Shopify, Netflix, Warner Bros, Smartly, Printify, Faire, Bulgari, OK Cupid
Integrations
Shopify, Printify, Faire, Smartly
Tech stack
jQuery (JavaScript libraries)
AOS (JavaScript libraries)
Bootstrap (UI frameworks)
Google Analytics (Analytics)
Vercel (PaaS)
Google Workspace (Email)
Cloudflare (CDN)
Google Tag Manager (Tag managers)
Website
Competitors
Picsart
Broader creative editing platform with more manual control options; less focused on e-commerce automation.
Adobe Photoshop / Photoshop Express
Professional-grade tools requiring expertise and longer workflows; not optimized for batch e-commerce product photography.
Pixelcut
Direct e-commerce competitor with similar one-click focus, but PhotoRoom has larger funding and enterprise integrations.
Why this matters: PhotoRoom raised $64M from top-tier investors including Balderton Capital and angels like Yann LeCun, reflecting strong demand for AI-powered e-commerce automation. Its enterprise integrations with Netflix and Warner Bros, plus the viral Barbie campaign, demonstrate that AI image generation is moving from nice-to-have to mission-critical for digital marketing and e-commerce.
Best for: E-commerce sellers, marketplace operators, and enterprises needing to generate hundreds or thousands of product images quickly without hiring photographers or designers.
Use cases
Batch product photography for marketplace sellers
A seller with 500+ SKUs on Shopify uploads all images at once, and PhotoRoom's batch editor automatically removes backgrounds, generates consistent AI backgrounds, and upscales in minutes. What would take weeks of manual editing or expensive photography is done instantly.
Enterprise API integration for marketing campaigns
Warner Bros used PhotoRoom's API to power the Barbie Selfie Generator, allowing millions of users to create custom images at scale. The ease of integration enabled rapid deployment of a viral marketing tool.
Creative variations for A/B testing
An e-commerce business uses AI Fill and AI Expand to create multiple product variations (different backgrounds, angles, shadows) from a single source image, enabling rapid A/B testing without reshoots.
Alternatives
Adobe Photoshop
Professional-grade but requires design expertise and significant time investment per image; better for highly custom creative work.
Picsart
Broader creative tool with more manual editing controls; less specialized for e-commerce automation at scale.
Pixelcut
Direct competitor with similar e-commerce focus; choose based on specific feature needs and API availability.
FAQ
What does PhotoRoom do? +
PhotoRoom is an AI-powered platform that automates product image editing for e-commerce. It removes backgrounds, generates AI backgrounds and shadows, expands scenes, upscales images, and creates photos from text prompts—all in seconds without Photoshop expertise.
How much does PhotoRoom cost? +
Free plan includes 250 exports/month. Pro starts at $7.50/month (annual). Max and Ultra plans offer more credits and batch limits for scaling businesses. API pricing is $0.02–$0.10 per image with monthly minimums starting at $20.
Who uses PhotoRoom? +
E-commerce sellers on Shopify, Printify, and Faire; marketplaces like Smartly; and enterprises including Netflix, Warner Bros, and Bulgari use PhotoRoom's API for image generation at scale.
How does PhotoRoom compare to Photoshop? +
PhotoRoom is purpose-built for e-commerce and requires zero design skills—upload an image, get a professional result in seconds. Photoshop is a professional tool requiring significant expertise and time investment per image.
Can I use PhotoRoom's API? +
Yes. PhotoRoom offers an API priced at $0.02–$0.10 per image for integration into marketplaces, e-commerce platforms, and apps. Startups qualify for 60,000 free Basic images if eligible.
Tags
AI image editing
e-commerce
product photography
background removal
generative AI
automation
API