NinjaOne
NinjaOne helps IT teams manage all endpoints from one console.
NinjaOne is a unified IT operations platform that consolidates endpoint management, patch management, backup, and remote access into a single console. It serves MSPs and enterprises struggling with endpoint sprawl—over 50% of employees use 4-5 devices daily, yet 90% of organizations can't actively monitor all endpoints. The platform automates IT tasks, improves security, and reduces operational costs through a lightweight agent that provides centralized visibility and control across Windows, Mac, Linux, and mobile devices.
Problem solved
Organizations cannot actively monitor and manage the growing sprawl of endpoints (PCs, Macs, mobile devices), creating significant productivity, security, and cost risks.
Target customer
Managed Service Providers (MSPs), mid-market to enterprise IT teams, and organizations managing 50+ endpoints across multiple device types and operating systems.
Founders
S
Sal Sferlazza
CEO & Co-Founder
Serial entrepreneur with four successful exits (Realm Interactive acquired by NcSoft, Lasso Logic by SonicWall, PacketTrap by Quest Software, Anchor by eFolder); previously a software consultant at Accenture.
C
Chris Matarese
President, CFO & Co-Founder
Harvard Law School graduate (magna cum laude) and former attorney at O'Melveny & Myers; childhood friend of Sferlazza with 20+ year partnership across seven startups.
R
Richard Whaley
Co-Founder
Co-founder of NinjaOne; limited public background information available.
Funding history
Series B
$30M
2020
Led by Summit Partners
· Unknown
Series C
$231.5M
February 2024
Led by ICONIQ Growth
· Frank Slootman (Snowflake CEO), Amit Agarwal (Datadog President)
Series C Extension
$500M
February 24, 2025
Led by ICONIQ Growth, CapitalG (Alphabet's investment fund)
· Other prominent private investors
Total raised:
$783M
Pricing
Per-device pricing model. Approximately $3.75/device/month for 50 devices, scaling down to $1.50/device/month at 10,000 endpoints. Median annual customer spend is $8,952 (range: $5,769–$24,960). Two-week free trial available. 60-day cancellation notice required.
Notable customers
Nvidia, HelloFresh, Lyft, Cintas, Vimeo, Nissan, Pabst Brewing Company, State of California, University of Oxford, Porsche, The King's Trust, Network Coverage, Prime Care Technologies, Audi Formula 1 team. 24,000+ total customers across 80+ countries.
Tech stack
jQuery (JavaScript libraries)
core-js (JavaScript libraries)
Webpack
Module Federation
RSS
Open Graph
HTTP/3
WordPress (Blogs)
Snowplow Analytics (Analytics)
Linkedin Insight Tag (Analytics)
Google Analytics (Analytics)
Facebook Pixel (Analytics)
Atlassian Statuspage (PaaS)
Cloudflare Bot Management (Security)
HSTS (Security)
Google Font API (Font scripts)
WP Rocket (Caching)
PHP (Programming languages)
Apple iCloud Mail (Webmail)
jsDelivr (CDN)
Cloudflare (CDN)
6sense (Marketing automation)
Salesloft (Marketing automation)
Salesforce Marketing Cloud Account Engagement (Marketing automation)
MySQL (Databases)
Linkedin Ads (Advertising)
Microsoft Advertising (Advertising)
Google Tag Manager (Tag managers)
Elementor (Page builders)
RankMath SEO (SEO)
Amazon Web Services (PaaS)
WP Engine (PaaS)
OneTrust (Cookie compliance)
Gravity Forms (WordPress plugins)
WPML (WordPress plugins)
Priority Hints (Performance)
Website
Competitors
Microsoft Intune
Microsoft's endpoint management solution; part of Microsoft ecosystem but less specialized in MSP workflows and patch automation.
Jamf Pro
Focuses primarily on Apple device management; NinjaOne offers broader cross-platform support including Windows and Linux.
Kandji
Apple-focused MDM solution; NinjaOne provides unified multi-OS management with integrated backup and remote access in a single console.
Mosyle
Apple device management platform; NinjaOne offers broader endpoint coverage and integrated RMM, patch management, and backup.
Why this matters: NinjaOne is one of the fastest-growing endpoint management platforms, commanding a $5B valuation after a $500M Series C extension in 2025. The company has demonstrated strong market traction with 24,000+ customers and high G2 ratings across seven categories, backed by serial founder Sal Sferlazza's track record of four successful exits and a battle-tested leadership team.
Best for: MSPs and enterprise IT teams managing 50+ endpoints across multiple operating systems who need unified visibility, automated patching, backup, and remote access without managing multiple disconnected tools.
Use cases
Endpoint Visibility and Compliance
An enterprise IT team managing 5,000+ devices across Windows, Mac, and Linux needs real-time visibility into all endpoints to meet compliance requirements. NinjaOne's single console provides unified monitoring and reporting across all devices, eliminating blind spots where devices go unmanaged.
Automated Patch Management
An MSP managing patches across 100+ client organizations manually patches systems, creating security gaps and consuming 40% of IT time. NinjaOne's autonomous patching automates this process, reducing manual work and improving security posture across all client endpoints.
Disaster Recovery and Backup
An organization loses critical client data due to ransomware because backup systems are fragmented across multiple tools. NinjaOne integrates backup into the endpoint management console, ensuring all devices are protected and recoverable from a single platform.
Remote Work Management
An IT team struggles to support remote employees using personal devices without visibility or control. NinjaOne's mobile device management and remote access capabilities let IT securely manage and support all devices regardless of location or ownership.
Alternatives
Cisco Meraki Systems Manager
Stronger network integration; NinjaOne is more focused on endpoint-specific management and MSP workflows.
Connectwise Automate
Broader RMM feature set for complex automation; NinjaOne offers simpler setup optimized for MSP adoption.
SolarWinds N-Central
Established RMM platform with broader network monitoring; NinjaOne is more modern with better user experience and patch automation focus.
FAQ
What does NinjaOne do? +
NinjaOne is a unified IT operations platform that consolidates endpoint management, patch management, backup, and remote access into a single console. It provides IT teams and MSPs with centralized visibility and control over all endpoints (Windows, Mac, Linux, mobile) across their organization, automating security tasks and reducing operational complexity.
How much does NinjaOne cost? +
NinjaOne uses per-device pricing starting at approximately $3.75/device/month for small deployments (50 devices) and scaling to $1.50/device/month at 10,000+ endpoints. Median annual customer spend is $8,952. A two-week free trial is available.
What are alternatives to NinjaOne? +
Key alternatives include Microsoft Intune (ecosystem integration), Jamf Pro (Apple-focused), Kandji (Apple MDM), Connectwise Automate (advanced RMM), and SolarWinds N-Central (established RMM platform). Choice depends on OS requirements, automation complexity, and MSP vs. enterprise focus.
Who uses NinjaOne? +
NinjaOne serves MSPs, mid-market to enterprise IT teams, and organizations managing 50+ endpoints. Notable customers include Nvidia, Lyft, Cintas, Nissan, Audi Formula 1 team, and the State of California. The platform has 24,000+ customers across 80+ countries.
How does NinjaOne compare to Microsoft Intune? +
NinjaOne is purpose-built for MSPs and cross-platform endpoint management with integrated patch automation and backup, while Intune is part of the Microsoft ecosystem and primarily targets enterprise Windows environments. NinjaOne offers better multi-OS support and MSP-friendly pricing models; Intune integrates deeply with Microsoft 365 and Windows.
Tags
endpoint management
RMM
patch management
MDM
MSP tools
IT operations
backup
remote access