Naoma
Naoma helps B2B SaaS convert visitors with AI-powered live product demos.
Naoma is an AI video sales agent that delivers live, personalized product demos directly in-browser 24/7 in any language. It qualifies leads, answers questions, and routes prospects to CRM or checkout without human involvement, reducing demo wait times from 24+ hours to 10 seconds. Unlike pre-recorded demo tools, Naoma runs on real product flows with genuine AI interaction, achieving 6-20% visitor-to-demo conversion rates.
Problem solved
B2B SaaS companies lose qualified leads waiting for sales reps to respond to demo requests, and reps spend excessive time on repetitive, low-value demo calls instead of closing high-intent prospects.
Target customer
Mid-market to enterprise B2B SaaS companies (Series A-C and beyond) with high inbound traffic and sales-driven revenue models seeking to automate and scale demo delivery.
Founders
D
Dmitry Zakharov
CEO & Co-founder
Serial IT entrepreneur with 1 exit from MDS (Eastern European online university); previously Head of SMB Sales at PandaDoc; attended Y Combinator Startup School 2021-2022.
D
Dima Ivanouski
Co-founder
Experienced in high-velocity SaaS sales; motivated to build Naoma from firsthand pain in sales operations.
D
David Klassen
Co-founder
Funding history
Pre-Seed
$440K
February 4, 2026
Led by ULTRA.VC
· Sparkle Ventures, Max Kraynov (angel)
Total raised:
$440K
Pricing
Pay-per-demo pricing model that scales from bootstrapped to enterprise—you pay only for converted demos. One source mentions $69/user/month for basic plan, but this may reference legacy analytics product.
Notable customers
UXPressia (public case study). Most customer details confidential under NDA.
Integrations
CRM systems (automatic logging of demo interactions, transcripts, follow-up actions), marketing tools, sales calendar, checkout systems. Multilingual support across all integrations.
Tech stack
HSTS (Security)
Google Workspace (Email)
Vercel (PaaS)
Amazon Web Services (PaaS)
Website
Competitors
Walnut
Static HTML walkthroughs achieving 3-8% conversion vs. Naoma's live AI delivering 6-20% conversion.
Storylane
Pre-recorded demo platform; lacks real-time AI interaction and novel question-answering capability.
Supademo
HTML-based tour builder without live AI agents or real product interaction.
Navattic
Layers AI on static HTML captures; Naoma is purpose-built live AI on real product with ability to answer dynamic questions.
Reprise
Interactive demo platform; lacks Naoma's live video AI agent and real-product execution model.
Why this matters: Naoma represents a fundamental shift in how B2B SaaS sells—replacing the traditional sales rep-led demo with an always-on AI agent that closes deals autonomously. Its 6-20% visitor-to-demo conversion (vs. 3-8% for competitors) and ability to close deals without human involvement signals the emerging category of agentic AI in revenue operations.
Best for: Mid-market to enterprise B2B SaaS companies with high website traffic, inbound-driven sales processes, and need to improve demo conversion and reduce sales team operational overhead.
Use cases
Instant Lead Qualification at Scale
A SaaS company receives 500+ demo requests monthly but only has 2 sales reps. Naoma qualifies 80% automatically in real-time, routing only high-intent prospects to the team. This reduces manual screening work and ensures reps focus on closing deals rather than qualifying.
24/7 Global Sales Coverage
International SaaS product serves customers across APAC, EMEA, and Americas in different languages. Instead of hiring multilingual sales reps, Naoma delivers personalized demos in 10+ languages any time a prospect visits, maintaining conversion rates while eliminating geographic and language barriers.
Reducing Demo Wait Times
A prospect lands on a product website at 2 AM on a Sunday. Traditional flow: wait until Monday for a sales reply (30+ hours lost). With Naoma: instant AI demo delivered immediately, prospect sees product value in real-time, converts without human delay.
Alternatives
Outreach
Sales execution and engagement platform focused on rep activity and pipeline management; does not automate demo delivery or visitor-to-demo conversion.
People.ai
Sales analytics and coaching platform that surfaces deal insights; lacks demo automation and visitor engagement capabilities.
Groove
Sales engagement and conversation intelligence tool; does not offer AI-powered demo agents or real-time lead qualification.
FAQ
What does Naoma do? +
Naoma is an AI video sales agent that delivers live, personalized product demos directly in-browser, 24/7. It clicks through real product flows, qualifies leads in real-time, answers prospect questions, and routes converted leads to CRM or checkout—all without human sales rep involvement. The system operates in any language and adapts demos based on each prospect's role and goals.
How much does Naoma cost? +
Naoma uses a pay-per-demo pricing model that scales from bootstrapped to enterprise. You pay only for converted demos. Some sources reference a $69/user/month basic plan, but this may be legacy pricing from the previous analytics product. Contact Naoma directly for current pricing.
What are alternatives to Naoma? +
HTML-based demo tools like Walnut, Storylane, and Supademo (3-8% conversion); Navattic (AI on HTML captures, not live); Reprise (interactive demos without live AI). Sales engagement platforms like Outreach and People.ai focus on rep activity rather than visitor demo automation.
Who uses Naoma? +
Mid-market to enterprise B2B SaaS companies with high inbound traffic and sales-driven revenue models. Known customer: UXPressia. Most others are confidential under NDA, but testimonials from clients are available on Naoma's website.
How does Naoma compare to Walnut or Storylane? +
Naoma delivers live AI video demos on real product with genuine interaction; Walnut and Storylane are static HTML tours. Naoma achieves 6-20% visitor-to-demo conversion vs. 3-8% for HTML alternatives. Unlike pre-recorded tools, Naoma can answer novel product questions and adapt in real-time based on prospect input.
Can Naoma integrate with my CRM? +
Yes. Naoma automatically logs demo interactions, conversation transcripts, and follow-up actions directly into your CRM. It also integrates with sales calendars, marketing tools, and checkout systems.
What languages does Naoma support? +
Naoma conducts full product demos in multiple languages, enabling companies to serve global customers without hiring additional multilingual sales teams.
Tags
AI agents
sales automation
demo automation
lead qualification
conversational AI
B2B SaaS
sales enablement