Motive
Motive unifies fleet operations, driver safety, and spend management for physical economy businesses.
Motive is a comprehensive physical operations platform that combines AI-powered dashcams, GPS tracking, compliance tools, and spend management into a unified operating system for fleet and field service businesses. Serving nearly 100,000 customers from small operators to Fortune 500 enterprises like Halliburton and Maersk, Motive started as an electronic logging device (ELD) compliance tool and evolved into an all-in-one solution that consolidates vehicle, driver, and equipment data. The platform uniquely integrates both operational visibility and financial management through the Motive Card, a fee-free corporate Mastercard for automated fleet spend.
Problem solved
Physical operations businesses lack unified visibility into vehicle compliance, driver safety, real-time asset location, and operational spend, forcing them to juggle multiple disconnected tools.
Target customer
Fleet operators and field service companies with 50+ vehicles, ranging from mid-market trucking and construction firms to Fortune 500 enterprises in transportation, logistics, energy, manufacturing, and public sector.
Founders
S
Shoaib Makani
CEO & Co-Founder
Former investment lead at Khosla Ventures and product manager at Google; holds BSc in Government and Economics from London School of Economics.
R
Ryan Johns
Co-Founder
O
Obaid Khan
Co-Founder
Funding history
Series F
$150M
2025
Led by Kleiner Perkins
· AllianceBernstein, Insight Partners
Total raised:
$866M
Industries
Pricing
Freemium model with four tiers: Free (basic compliance features), Starter ($20/vehicle/month), Pro ($35/vehicle/month with advanced reporting), and Custom (enterprise with premium support). Hardware: ELDs cost $150; GPS tracking starts at $25/month.
Notable customers
Halliburton, KONE, Komatsu, NBC Universal, Maersk, Cascade, Aptive Environmental
Integrations
DocuSign, Mastercard, Unknown
Tech stack
jQuery (JavaScript libraries)
Bootstrap (UI frameworks)
Brightcove (Video players)
DocuSign
WordPress (Blogs)
Microsoft Clarity (Analytics)
PyScript
Facebook Pixel (Analytics)
Dreamdata (Marketing automation)
Amplitude (Analytics)
Linkedin Insight Tag (Analytics)
Mixpanel (Analytics)
Atlassian Statuspage (PaaS)
Nginx (Reverse proxies)
Python (Programming languages)
PHP (Programming languages)
Apple iCloud Mail (Webmail)
Marketo (Marketing automation)
Hushly (Marketing automation)
MailChimp (Marketing automation)
MySQL (Databases)
Microsoft Advertising (Advertising)
AdRoll (Advertising)
DoubleClick Floodlight (Advertising)
Google Tag Manager (Tag managers)
Ensighten (Ensighten)
Yoast SEO Premium (SEO)
Yoast SEO (SEO)
WordPress VIP (PaaS)
Amazon Web Services (PaaS)
PartnerStack (Affiliate programs)
Kameleoon (A/B Testing)
WPML (WordPress plugins)
Dropbox (Digital asset management)
Ensighten (Tag managers)
Website
Competitors
Samsara
Grew 76% annually at IPO (vs. Motive's 27%) with higher deal sizes ($17k ACV), but Motive grows large accounts ($100k+ ARR) at 58% YoY, outpacing Samsara's 48%.
Verizon Connect
Legacy player with large installed base but lacking modern AI-first approach and integrated spend management capabilities.
Geotab
Incumbent with established market presence but less focus on driver safety AI and financial operations integration.
Webfleet
European-focused alternative with less comprehensive AI-powered safety and spend management integration.
Why this matters: Motive is redefining fleet management by bundling compliance, safety, operations, and financial services into a single platform—transforming from a point solution (ELDs) into an essential operating system for physical economy businesses. With $866M raised and nearly 100,000 customers including Fortune 500 names, Motive demonstrates strong enterprise traction and is capturing market share from legacy competitors through AI-first innovation and superior customer outcomes.
Best for: Mid-market to enterprise fleet operators and field service companies that need a unified platform combining regulatory compliance, driver safety, real-time visibility, and spend management without maintaining separate tools.
Use cases
Reducing Unsafe Driving Incidents
Aptive Environmental deployed Motive's AI-powered dashcams across 2,300 drivers and achieved an 80% reduction in safety incidents within weeks. The platform's computer vision technology identifies risky driving behaviors in real-time, enabling proactive driver coaching and measurable safety improvements at scale.
Unified Fleet and Spend Visibility
Cascade consolidated fleet management and corporate spending across 3,000+ vehicles using Motive's integrated platform. The Motive Card automatically captures fuel, maintenance, and operational expenses, eliminating manual expense tracking and providing complete financial visibility alongside operational metrics.
ELD Compliance at Scale
Trucking companies use Motive's HOS tracking and electronic logging devices to automatically maintain regulatory compliance, reducing manual paperwork and eliminating violations. The platform handles hours-of-service rules across multiple jurisdictions, enabling operators to focus on operations rather than compliance administration.
Alternatives
Samsara
Samsara focuses more narrowly on vehicle operations and telematics; pick Motive if you need integrated spend management and more affordable pricing for large fleets.
Verizon Connect
Choose Verizon Connect if you prefer an incumbent with long market track record; choose Motive for modern AI capabilities and financial operations integration.
Geotab
Geotab offers a strong telematics platform but lacks Motive's integrated AI-powered dashcam safety features and spend management card.
FAQ
What does Motive do? +
Motive is a unified operating system for physical operations businesses, combining AI-powered dashcams for driver safety, GPS tracking for real-time visibility, electronic logging device (ELD) compliance tools, and a corporate Mastercard for spend management. The platform consolidates data from vehicles, drivers, and equipment into a single interface, serving nearly 100,000 customers globally.
How much does Motive cost? +
Motive offers a freemium model with tiered pricing: Free (basic compliance), Starter ($20/vehicle/month), Pro ($35/vehicle/month with advanced reporting), and Custom (enterprise). Hardware costs $150 for ELDs; GPS tracking starts at $25/month.
What are alternatives to Motive? +
Top alternatives include Samsara (modern telematics platform focused on vehicle operations), Verizon Connect (established incumbent with broad feature set), and Geotab (strong IoT and diagnostics platform). Each has different strengths; Motive's unique advantage is integrated spend management and AI-powered safety dashcams.
Who uses Motive? +
Fleet operators and field service companies ranging from small owner-operators to Fortune 500 enterprises like Halliburton, Maersk, KONE, and NBC Universal. Industries include transportation, logistics, construction, energy, manufacturing, and public sector.
How does Motive compare to Samsara? +
Samsara has higher growth rates and larger average deal sizes ($17k ACV vs. Motive's lower average), but Motive's large enterprise accounts ($100k+ ARR) grow faster (58% YoY vs. Samsara's 48%). Motive uniquely integrates spend management and offers more affordable pricing for small-to-mid-market fleets, while Samsara focuses more narrowly on vehicle telematics.
Tags
fleet management
AI safety
telematics
ELD compliance
spend management
field operations
physical economy