Startups > Miro

Miro

Miro helps distributed teams visualize and collaborate on complex problems in real-time.

Series C $476M total Founded 2011 San Francisco, California

Miro is an infinite digital whiteboarding and visual collaboration platform that enables distributed teams to brainstorm, design, and plan in real-time. Built on a real-time collaborative canvas with 100+ integrations (Jira, Slack, Google Workspace), it supports use cases from product design and agile planning to customer journey mapping. The platform differentiates itself through asynchronous collaboration capabilities, pre-built templates, and AI-powered features (Miro Assist) that automate tasks and generate ideas. Used by over 100 million users across 250,000 organizations including Nike, IKEA, Deloitte, and Cisco.

Problem solved

Distributed teams lose productivity and alignment when unable to visualize complex problems synchronously, and lack a shared digital space that replaces physical whiteboards across time zones.

Target customer

Enterprise and mid-market teams requiring distributed collaboration; product teams, design agencies, agile/scrum teams, and innovation-focused organizations with 20+ members.

Website LinkedIn Crunchbase

Founders

Andrey Khusid

Founder & CEO

Founded Vitamin Group (design agency); holds Bachelor's in Business Administration and Master's from Higher School of Economics in Perm. Created Miro in 2011 to solve remote client communication challenges.

Oleg Shardin

Co-founder & Board Member

Co-founded Miro in 2011 and transitioned full-time to the platform in 2012 after recognizing its broader market potential beyond their agency.

Funding history

Seed Unknown March 2017 Led by Unknown · Unknown

Series A $25M April 2018 Led by Accel · Altair Capital, Scale Venture Partners

Series B $50M April 2020 Led by Unknown · Unknown

Series C $400M January 5, 2022 Led by ICONIQ Growth, Accel · Atlassian, Dragoneer, GIC, Salesforce Ventures, TCV, Frank Slootman (Snowflake CEO), Dan Springer (DocuSign CEO), Howie Liu and Andrew Ofstad (Airtable co-founders)

Total raised: $476M

Industries

Enterprise Applications B2B Enterprise Software Product Management UX Design

Pricing

Freemium SaaS model with tiered subscriptions. Free plan limited to 3 active boards. Starter: $8-$10/user/month. Business: $16/user/month (annual billing). Enterprise: Custom pricing for 30+ members.

Notable customers

Nike, IKEA, Deloitte, WPP, Cisco

Integrations

Jira, Slack, Google Workspace, Atlassian, Salesforce, Microsoft Teams, Zapier, 100+ total integrations

Website

miro.com/

Competitors

Mural

Similar real-time whiteboarding; Mural focuses more on facilitated workshops, while Miro emphasizes asynchronous collaboration and integration ecosystem.

FigJam

Figma's native collaboration tool; stronger for design workflows within Figma ecosystem, less flexible for non-design use cases like agile planning.

Lucidchart

Strong in diagramming and flowcharting; Miro offers broader collaboration features and real-time synchronous capabilities.

Mattermost / Slack Canvas

Canvas features embedded in chat; Miro provides standalone infinite canvas with deeper tool-specific features and integrations.

Why this matters: Miro has achieved rare scale (100M+ users, $17.5B valuation) in enterprise collaboration by solving a genuine distributed work problem that intensified post-2020. Its ability to blend real-time and asynchronous collaboration, combined with deep integrations into existing team workflows (Jira, Slack) and emerging AI-powered features, positions it as infrastructure for how distributed teams innovate.

Best for: Enterprise and mid-market teams (20-1000+ members) that need real-time distributed collaboration for product design, agile planning, brainstorming, and innovation workshops.

Use cases

Distributed Product Design Workshops

Product teams across multiple time zones use Miro's infinite canvas to collaboratively map user flows, design system components, and iterate on wireframes in real-time. The platform eliminates the need for in-person design sprints while maintaining synchronous ideation quality.

Agile Sprint Planning & Retrospectives

Scrum teams use Miro boards with Jira integration to visualize sprint backlogs, manage kanban workflows, and conduct remote retrospectives. Pre-built templates accelerate setup and keep distributed teams aligned on sprint goals.

Customer Journey Mapping & Research Synthesis

UX research and product teams collaborate to map customer pain points, behavior flows, and touchpoints across a shared Miro canvas. Asynchronous commenting and embedding of user research artifacts consolidate insights in one visual workspace.

Cross-functional Innovation & Brainstorming

Marketing, product, and engineering teams brainstorm product features and go-to-market strategies on a shared Miro board. AI-powered Miro Assist auto-generates ideas and summarizes conversation, reducing time spent on note-taking.

Alternatives

FigJam Better integrated for design-heavy workflows within Figma ecosystem; Miro offers broader use cases and agnostic tool integrations.

Mural Mural excels at structured, facilitated workshops; Miro is stronger for ongoing asynchronous collaboration and agile workflows.

Lucidchart Lucidchart is superior for formal diagramming and compliance documentation; Miro prioritizes real-time team collaboration over diagram precision.

FAQ

What does Miro do? +

Miro is an infinite digital canvas for real-time and asynchronous team collaboration. Teams use it to brainstorm, design products, map customer journeys, plan sprints, and run remote workshops. It integrates with 100+ tools including Jira, Slack, and Google Workspace, and includes AI-powered features to automate tasks and generate ideas.

How much does Miro cost? +

Miro uses a freemium model. Free plan includes up to 3 active boards; Starter plan is $8-$10/user/month; Business plan is $16/user/month (billed annually); Enterprise plans with 30+ members include custom pricing with dedicated support.

What are alternatives to Miro? +

FigJam (Figma's native collaboration tool, stronger for design workflows), Mural (focused on facilitated workshops), and Lucidchart (better for formal diagramming). Each has different strengths depending on use case.

Who uses Miro? +

Over 100 million users across 250,000 organizations including Nike, IKEA, Deloitte, WPP, and Cisco. Primary users are product teams, design agencies, agile/scrum teams, UX researchers, and innovation-focused departments needing distributed real-time collaboration.

How does Miro compare to FigJam? +

Both enable real-time team collaboration, but FigJam is embedded within Figma and optimized for design workflows, while Miro is a standalone platform spanning product design, agile planning, brainstorming, and customer journey mapping. Miro has broader integration ecosystems; FigJam has tighter design tool integration.

Can Miro work offline or asynchronously? +

Yes. While Miro excels at real-time synchronous collaboration, it supports asynchronous workflows through comments, threaded discussions, and the ability for team members to add to boards across different time zones.