Leadfeeder
Leadfeeder identifies companies visiting your website and feeds them into your CRM.
Leadfeeder is a B2B website visitor identification and intent data platform that reveals which companies are browsing your site by mapping IP addresses to a proprietary company database. It integrates with Google Analytics and CRM tools to automatically surface high-intent leads that have already shown interest in your services. Unlike outbound lead generation tools, Leadfeeder focuses on inbound intent signals, helping sales teams prioritize warm prospects over cold outreach.
Problem solved
Sales teams waste time chasing cold leads when warm, high-intent prospects are already visiting their website but remain unidentified.
Target customer
Mid-market B2B SaaS companies, agencies, and professional services firms with 20-49+ employees seeking inbound lead generation from website traffic.
Founders
P
Pekka Koskinen
Founder & CGO
Serial entrepreneur and Software Entrepreneur of the Year (2009). Previously founded Snoobi (acquired by Fonecta in 2012), Solinor, and Payment Highway, studied at Tampere University of Technology and Helsinki School of Economics.
H
Herkko Kiljunen
Co-founder & CTO
Co-creator of Snoobi tracking framework, now serves as Chief Technology Officer at Leadfeeder.
V
Vicent Llongo
Co-founder
Co-creator of Snoobi tracking framework alongside Koskinen and Kiljunen.
Funding history
Seed
$530K
February 2016
Led by Superhero Capital
· Vendep Capital
Series A
$3.49M
April 2019
Led by Endeit Capital
· Superhero Capital, Vendep Capital
Total raised:
$4.09M
Industries
Pricing
Freemium model with Lite plan (7-day history, up to 100 companies). Paid plans start at €99/month billed annually (€165/month monthly billing) for up to 50 identified companies, scaling to €1,199/month (€1,999/month monthly) for 20,001-40,000 companies. Enterprise pricing available upon request.
Notable customers
Brandcave, 500M+ leads identified across customer base
Integrations
Google Analytics, major CRMs, email marketing platforms, native API integrations
Website
Competitors
Lead Forensics
Similar website visitor identification but with different IP matching database and company enrichment approach.
Albacross
Competitive website visitor identification tool with slightly different feature set and pricing model.
LeadLander
Alternative visitor identification platform with different integration ecosystem and pricing structure.
Visitor Queue
Website visitor tool focused on real-time alerts rather than historical data and lead scoring.
Apollo
Broader outbound prospecting platform combining search, enrichment, and engagement rather than focusing on inbound website intelligence.
Why this matters: Leadfeeder pioneered the inbound website visitor identification category for B2B and maintains strong European presence with GDPR-compliant infrastructure. The 2022 merger with Echobot (rebranded as Dealfront in 2023) signals consolidation in the sales intelligence space, with Leadfeeder remaining the flagship product for web-based visitor identification.
Best for: B2B companies generating consistent website traffic who want to identify and prioritize warm leads showing buying intent without additional outbound prospecting effort.
Use cases
Accelerating Sales Pipeline from Existing Traffic
A B2B SaaS company receives 5,000+ monthly website visitors but struggles to convert them. Leadfeeder identifies the companies behind these visits, segments high-intent prospects using 50+ firmographic filters, and automatically adds qualified leads to the sales team's CRM. One customer added 200 new contacts in a single day using this approach.
Intent-Based Lead Prioritization
Instead of cold outreach, sales teams use Leadfeeder to identify companies already browsing their pricing page, product demos, or case studies. This intent signal allows reps to reach out at optimal times with personalized messages, dramatically improving response rates compared to traditional lead lists.
European GDPR-Compliant Lead Generation
EU-based B2B companies need lead generation solutions that comply with data residency requirements. Leadfeeder's infrastructure is entirely EU-hosted, making it the preferred choice for privacy-conscious organizations in regulated industries.
Alternatives
6sense
Enterprise-grade account-based intelligence platform with broader buying committee insights, but more expensive and complex than Leadfeeder.
Demandbase
Account-based marketing platform combining website data with broader intent signals, better for large enterprises with complex B2B buying processes.
HubSpot
Broader CRM and marketing platform with native visitor tracking, but less specialized in company-level visitor identification than Leadfeeder.
FAQ
What does Leadfeeder do? +
Leadfeeder identifies companies visiting your website by mapping IP addresses to a proprietary company database, then reveals visitor behavior, intent, and decision-makers. It automatically enriches this data with firmographics and integrates directly with your CRM and marketing tools, surfacing high-intent leads that are already interested in your services.
How much does Leadfeeder cost? +
Leadfeeder offers a free Lite plan with 7 days of history and up to 100 companies. Paid plans start at €99/month (annual billing) for up to 50 identified companies and scale to €1,199/month for 20,001-40,000 companies monthly. Monthly billing costs 40% more. Enterprise plans are available upon contacting sales.
What are alternatives to Leadfeeder? +
Top alternatives include Lead Forensics and Albacross (similar website visitor identification), 6sense and Demandbase (enterprise intent data platforms), HubSpot (broader CRM with native tracking), and Visitor Queue (real-time alert focused tools).
Who uses Leadfeeder? +
Leadfeeder is used primarily by B2B SaaS companies, marketing agencies, and professional services firms with 20-49+ employees. Key geographic markets are the United States (43%), United Kingdom (15%), and Germany (8%). Notable customers include Brandcave and various scaling B2B companies seeking inbound lead generation.
How does Leadfeeder compare to Lead Forensics? +
Both are website visitor identification platforms, but Leadfeeder differentiates on EU data residency compliance, usage-based pricing tied to identified companies, and native integrations. Leadfeeder's strength is as an inbound intent tool, while Lead Forensics has broader feature parity. Choice often depends on geographic requirements and integration preferences.
Tags
lead generation
B2B
website visitor identification
intent data
inbound leads
CRM integration
sales intelligence