Laurel
Laurel helps professional services firms recover lost billable time through AI-powered timekeeping.
Laurel is an AI-native time intelligence platform that passively captures digital work activity and uses firm-specific large language models to automatically generate structured, compliant time entries and billing narratives. Built specifically for enterprise professional services firms, it eliminates manual timekeeping while helping lawyers and accountants recover an average of 28 billable minutes per day—translating to 4-11% profit increases. Laurel is the first and only company applying generative AI to enterprise timekeeping, processing over $4.4 billion in professional time annually.
Problem solved
Professional services firms lose an average of 28 billable minutes per day per professional due to manual time logging friction, reducing realization rates and profit margins.
Target customer
Enterprise law firms (AmLaw 5), Big Four accounting firms, major consulting organizations, and top professional services firms with 100+ timekeepers billing clients.
Founders
R
Ryan Alshak
Chief Executive Officer
Former corporate litigator who founded Laurel to eliminate manual time logging requirements; moved to Los Angeles in 2018 to care for his terminally ill mother, where the company's mission crystallized.
K
Kourosh Zamani
Co-Founder, Sales
Co-founder responsible for sales and business development at Laurel.
J
Janesh Gupta
Co-Founder
Co-founder of Laurel.
M
Matthew Bordas
Co-Founder
Co-founder of Laurel.
Funding history
Series A
Unknown
November 2019
Led by BoxGroup
· Unknown
Series B
Unknown
March 2022
Led by Upfront Ventures
· Unknown
Series C
$100M
June 2025
Led by IVP
· GV (Google Ventures), 01A, DST Global, ACME, Anthos, AIX Ventures, TIME Ventures (Marc Benioff), Kevin Weil (OpenAI CPO), Alexis Ohanian, Vladimir Fedorov (GitHub CTO), Arash Ferdowsi (Dropbox co-founder), Hans Tung, Gokul Rajaram
Total raised:
$153M
Pricing
Custom enterprise pricing not publicly available. Average contract value approximately $200,000, with some contracts exceeding seven figures. Contact for quote.
Notable customers
Ernst & Young, Grant Thornton, Crowell & Moring, Reed Smith, Freshfields, and 100+ top legal, accounting, and consulting firms across US, UK, EU, Australia, and Canada
Integrations
Thomson Reuters Elite Enterprise, Thomson Reuters 3E, ProLaw, Aderant, Clio
Tech stack
Tippy.js (JavaScript libraries)
jQuery (JavaScript libraries)
Popper
HTTP/3
Linkedin Insight Tag (Analytics)
HubSpot Analytics (Analytics)
Google Analytics (Analytics)
Facebook Pixel (Analytics)
Mixpanel (Analytics)
HSTS (Security)
Google Font API (Font scripts)
Apple iCloud Mail (Webmail)
Google Workspace (Email)
Unpkg (CDN)
jsDelivr (CDN)
Google Hosted Libraries (CDN)
cdnjs (CDN)
Amazon S3 (CDN)
Cloudflare (CDN)
MailChimp (Marketing automation)
HubSpot (Marketing automation)
Linkedin Ads (Advertising)
DoubleClick Floodlight (Advertising)
Google Tag Manager (Tag managers)
Amazon Web Services (PaaS)
Allyant (Accessibility)
Accessible360 (Accessibility)
Segment (Customer data platform)
Website
Competitors
Clio
General legal practice management platform; Laurel is AI-specialized and enterprise-focused for passive time capture and intelligence.
BigTime
Project accounting and time tracking for mid-market; Laurel targets enterprise with AI-powered passive capture and firm-specific language models.
Clockwise
Calendar and meeting optimization tool; Laurel specifically focuses on billable time recovery through AI-powered timekeeping for professional services.
Billables AI
Positions for mid-market firms; Laurel dominates enterprise segment with superior AI capabilities and compliance features.
Why this matters: Laurel is the first enterprise-grade AI timekeeping platform and the only company applying generative AI specifically to professional services billing at scale. With $153M in funding, a $510M Series C valuation, 300% ARR growth, and processing $4.4B+ in professional time annually, Laurel is establishing a new category in legal tech and professional services operations.
Best for: Enterprise law firms, Big Four accounting firms, and major consulting organizations seeking to recover lost billable time and increase realization rates through AI-powered passive timekeeping.
Use cases
Billable Time Recovery for Large Law Firms
A 500+ attorney law firm uses Laurel to passively capture time spent on client matters without requiring manual timesheets. The platform's AI analyzes calendar meetings, email exchanges, and document work to auto-generate time entries matching each attorney's writing style. Result: 28 additional billable minutes recovered per attorney daily, translating to $2.1M+ in annual recovered revenue.
Compliance-Ready Billing Narratives
A Big Four accounting firm deploys Laurel to generate structured, client-compliant billing narratives automatically. The firm-specific language model learns billing standards and generates narratives that pass partner review without manual rewrites. This reduces billing write-offs while maintaining quality, improving realization by 1-4%.
Consultant Utilization Visibility
A management consulting firm uses Laurel's time intelligence dashboard to identify patterns in consultant utilization across engagements. By understanding where time is actually being spent (vs. where it should be), they optimize staffing models and reduce non-billable overhead by 15%.
Alternatives
Clio
Broader legal practice management with timekeeping; better for small-to-mid law firms, not AI-powered or enterprise-focused on passive capture.
BigTime
Project accounting and time tracking; designed for mid-market firms; lacks AI-powered passive timekeeping and enterprise compliance features.
Clockwise
Calendar and schedule optimization tool; does not focus on billable time capture or billing narrative generation for professional services.
FAQ
What does Laurel do? +
Laurel is an AI-powered time intelligence platform that passively captures digital work activity (calendar, email, documents) and automatically generates structured time entries and client-compliant billing narratives. It uses firm-specific large language models that learn each timekeeper's writing style, eliminating manual timekeeping friction for enterprise professional services firms.
How much does Laurel cost? +
Laurel pricing is custom and not publicly available. The average contract value is approximately $200,000, with some contracts exceeding seven figures. Contact Laurel directly for a demo and pricing quote tailored to your firm's size and needs.
What are alternatives to Laurel? +
Alternatives include Clio (broader legal practice management), BigTime (project accounting and time tracking), and Clockwise (calendar optimization). However, Laurel is the only platform combining passive AI-powered time capture with enterprise-grade compliance for large law firms and Big Four accounting firms.
Who uses Laurel? +
Laurel serves enterprise professional services firms including AmLaw 5 law firms, Big Four accounting firms (Ernst & Young, Grant Thornton), and major consulting organizations. It works with 100+ top legal, accounting, and consulting firms across the US, UK, EU, Australia, and Canada.
How does Laurel compare to Clio? +
Clio is a general-purpose legal practice management platform with timekeeping features; Laurel is an AI-specialized time intelligence platform designed exclusively for enterprise firms. Laurel's passive capture and firm-specific language models are built for large-scale billable time recovery and compliance, while Clio serves smaller-to-mid firms with manual timekeeping workflows.
What's the business case for Laurel? +
The average professional services firm loses 28 billable minutes per professional per day due to manual timekeeping friction. Laurel customers report 4-11% profit increases, driven by recovered billable time and increased realization rates of 1-4%. A 500-attorney firm could recover $2M+ annually in lost billable time.
Tags
AI timekeeping
billable time recovery
professional services
law firms
accounting firms
generative AI
billing narratives