Gtmhub
Gtmhub helps enterprises align teams around OKRs with real-time data integration.
Gtmhub (rebranded to Quantive in December 2022, acquired by WorkBoard in May 2025) was a cloud-based OKR and strategy execution platform that connected to 150+ business systems to automatically update key results and enable real-time performance visibility. The platform helped organizations break down internal silos, align employees with long-term goals, and execute strategy faster without waiting between quarterly reviews. With $161M in total funding—more than any competitor in the space—Gtmhub served 500,000+ users across 75+ countries, including enterprise clients like Adobe, Red Hat, Experian, Société Générale, and Absa.
Problem solved
Organizations struggle with internal silos and disconnected goal-setting processes, leaving employees unclear how their work contributes to company success and forcing strategic decisions based on stale quarterly data.
Target customer
Enterprise and mid-market companies (500+ employees) seeking to implement OKR frameworks and improve strategic alignment across global teams; industries including banking, technology, and media.
Founders
I
Ivan Osmak
Co-Founder & Former CEO
Founded Gtmhub in 2015; stepped down as CEO in October 2023 and is currently CEO of MeatBorsa, a B2B meat marketplace.
R
Radoslav Georgiev
Co-Founder & CTO
Worked with Ivan Osmak at previous companies; led technical architecture and product development.
B
Bo Pedersen
Co-Founder & Chief Strategy Officer
Connected to founding team through shared CTO mentor at a previous employer; brought strategic and operational expertise.
J
Jordan Angelov
Co-Founder
Worked with Ivan Osmak at previous companies; contributed to founding vision and early product direction.
Funding history
Series A
$9M
November 2019
Led by Unknown
· Unknown
Series B
$30M
January 2021
Led by Insight Partners
· Singular, CRV, LaunchHub Ventures
Series C
$120M
December 16, 2021
Led by Index Ventures
· Visionaries Club, Insight Partners, Singular, CRV
Total raised:
$161M
Industries
Pricing
Tiered SaaS model: Start at $1.00 per user/month, Scale at $5.00 per user/month, Summit at $12.00 per user/month. Custom enterprise plans available.
Notable customers
Adobe, Red Hat, Experian, TomTom, Société Générale, Absa, Spotahome
Integrations
150+ business systems including data warehouses, CRM, ERP, analytics, and productivity tools; specific integrations with hundreds of SaaS applications for automated data collection.
Website
Competitors
WorkBoard
Acquired Gtmhub in May 2025; focuses heavily on enterprise clients and strategy execution but is now the consolidated market leader after the acquisition.
Perdoo
Lighter-weight OKR tool; positioned for mid-market and smaller enterprises with simpler implementation needs.
Weekdone
Focuses on goals and employee engagement; less emphasis on data integration compared to Gtmhub's 150+ integrations.
Tability
Newer, more affordable option for startups and small teams; lighter on enterprise features and integrations.
Profit.co
OKR platform with focus on execution and team alignment; smaller customer base than Gtmhub.
Why this matters: Gtmhub raised more funding ($161M) than any competitor in the $42B OKR software space, demonstrating strong market validation. The company's acquisition by WorkBoard in 2025 marked significant consolidation in the strategy execution space and validated the enterprise demand for goal alignment and data-driven strategy execution, though the product is no longer operating independently.
Best for: Large enterprises and mid-market organizations needing to implement OKRs, break down organizational silos, and enable real-time strategy execution across distributed global teams.
Use cases
Automating OKR Updates Across Distributed Teams
A global financial services company with 5,000+ employees integrates Gtmhub with its CRM, ERP, and analytics platforms. Key results automatically update based on real-time business data, eliminating manual status updates and enabling leadership to see performance and pivot strategy within days rather than waiting for quarterly business reviews.
Breaking Down Internal Silos
A media conglomerate with multiple business units uses Gtmhub to cascade company-wide strategic goals down to individual teams. Marketing, engineering, and product teams see exactly how their OKRs connect to company-wide success metrics, improving alignment and reducing duplicated efforts.
Rapid Strategic Course Correction
Spotahome implemented OKRs via Gtmhub and connected all business systems for real-time data integration. When market conditions shifted, leadership could identify inflection points in performance data and reallocate resources within weeks rather than quarters, accelerating decision-making velocity.
Alternatives
WorkBoard
Now merged with Gtmhub/Quantive; traditionally stronger with Fortune 500 enterprises; more expensive but with deeper change management consulting.
15Five
Broader people management platform with OKR capabilities; better if you need integrated performance reviews and engagement alongside goal tracking.
Ally
Acquired by Microsoft; integrated into Microsoft ecosystem; better for organizations already invested in Microsoft enterprise tools.
FAQ
What does Gtmhub do? +
Gtmhub is an OKR (Objectives and Key Results) and strategy execution platform that connects to 150+ business systems to automatically update goals based on real-time performance data. It helps organizations align teams around shared objectives, break down silos, and execute strategy faster without waiting between quarterly reviews. The company was acquired by WorkBoard in May 2025 and has been rebranded to Quantive.
How much does Gtmhub cost? +
Gtmhub uses per-user-per-month pricing with three tiers: Start ($1/user/month), Scale ($5/user/month), and Summit ($12/user/month). Enterprise custom pricing is also available. Total cost depends on organization size and feature needs.
What are alternatives to Gtmhub? +
Main alternatives include WorkBoard (now the merged entity post-acquisition), Perdoo (lighter-weight OKR tool), Weekdone (goals and engagement focused), Tability (affordable startup option), Profit.co (execution-focused), and 15Five (broader people management platform with OKRs).
Who uses Gtmhub? +
Enterprise and mid-market organizations including Adobe, Red Hat, Experian, Société Générale, Absa, and TomTom. The platform serves 500,000+ users across 75+ countries, with particular strength in financial services, technology, and media sectors.
How does Gtmhub compare to WorkBoard? +
WorkBoard acquired Gtmhub in May 2025, making them now the same company. Historically, Gtmhub differentiated through its 150+ data integrations for automated goal updates and emphasis on rapid strategy pivots, while WorkBoard focused more on enterprise consulting and change management. The consolidated entity combines both strengths.
Is Gtmhub still available? +
Gtmhub was rebranded to Quantive on December 13, 2022, and was subsequently acquired by competitor WorkBoard in May 2025. Customers have been consolidated under the WorkBoard/Quantive brand.
Tags
OKR software
strategy execution
goal management
team alignment
data integration
enterprise planning
organizational silos