Formstack
Formstack helps businesses automate forms, documents, and workflows without code.
Formstack is a no-code workflow automation platform that enables non-technical users to create digital forms, generate documents, and collect eSignatures while integrating seamlessly with CRMs and ERP systems. The platform solves the gap between business users who understand processes and technical teams who build solutions, empowering "citizen-developers" to automate workflows without programming. Used by over 32,000 organizations including Netflix, Shell, and Kaiser Permanente, Formstack saves users an average of 17 hours per week by automating data collection and document workflows.
Problem solved
Non-technical business users spend significant time manually collecting data, processing forms, and creating documents—tasks that require either expensive IT resources or repetitive manual work.
Target customer
Mid-market to enterprise organizations across healthcare, finance, government, and retail seeking to digitize paper-based processes and automate workflow automation without IT resources.
Founders
A
Ade Olonoh
Founder
Software developer who created Formstack to solve his own frustration with building forms repeatedly for consulting clients; bootstrapped the company while funding development through consulting work and raising over $16M in venture capital.
Funding history
Series A
Unknown
September 2008
Led by Unknown
· Unknown
Venture Round
Unknown
January 2014
Led by Unknown
· Unknown
Growth Investment (LBO)
Unknown
2018
Led by PSG Equity
· Greater Sum Ventures
Series D
$425M
November 18, 2021
Led by Silversmith Capital Partners
· PSG
Total raised:
$425M
Industries
Pricing
Subscription-based. Forms and Documents plans start at $83/month (billed annually) for single builders. Starter plan at $113/user/month. Teams plan at $225/user/month with advanced features like HIPAA compliance and approval workflows. Enterprise custom pricing. 14-day free trial available without credit card.
Notable customers
Netflix, Shell, Shopify, Kaiser Permanente, NHL, Twitter, Butler University, State of Massachusetts, State of Indiana, Empire Company Canada, AdventHealth
Integrations
CRMs, ERP systems, Salesforce, additional enterprise integrations (specific list not fully disclosed in research)
Website
Competitors
Typeform
Typeform focuses on conversational form design and user experience; Formstack emphasizes enterprise workflow automation and document generation.
JotForm
JotForm is more form-focused with simpler workflows; Formstack offers deeper document automation and eSignature capabilities for enterprises.
Microsoft Power Apps
Power Apps is broader low-code platform for app building; Formstack specializes in forms, documents, and eSignatures with easier out-of-box workflows.
Why this matters: Formstack has achieved scale (32,000+ customers, $425M raised) by solving a persistent enterprise problem—empowering business users to automate workflows without IT bottlenecks. The 2021 Series D at profitability signals strong unit economics and validates the "citizen developer" trend that's reshaping enterprise software.
Best for: Mid-market and enterprise organizations looking to digitize paper processes, reduce manual data entry, and empower business users to build workflows without IT involvement.
Use cases
Healthcare Patient Intake Automation
Healthcare providers use Formstack to automate patient intake and triage processes. Digital forms collect patient data automatically, which flows directly into clinical systems, reducing manual entry errors and speeding up appointment scheduling. One healthcare system used Formstack to streamline intake from days to hours.
Government Benefits Processing
Government agencies like the State of Massachusetts use Formstack to digitize citizen applications and benefit requests. Forms collect structured data, trigger approval workflows, and generate required documents automatically, reducing processing time and improving accuracy compared to paper-based processes.
Enterprise Contract and Document Management
Large enterprises use Formstack to collect contract information through forms, automatically merge data into document templates, and collect eSignatures. This eliminates manual document creation and reduces contract cycle time from weeks to days.
Alternatives
Typeform
Choose Typeform if you prioritize conversational user experience and consumer-friendly forms; choose Formstack for enterprise automation and document generation.
Microsoft Power Apps
Choose Power Apps for broader low-code app development across Microsoft ecosystem; choose Formstack for specialized forms, documents, and eSignatures.
Adobe Sign
Choose Adobe Sign if eSignature is your primary need; choose Formstack for integrated forms, documents, and signatures with workflow automation.
FAQ
What does Formstack do? +
Formstack is a no-code platform that enables users to create digital forms, generate documents from templates, and collect eSignatures. It integrates with CRMs and ERP systems to automate data flow, allowing non-technical business users to build and deploy workflow automation without programming skills.
How much does Formstack cost? +
Forms and Documents plans start at $83/month (billed annually). Starter plan costs $113/user/month, Teams plan is $225/user/month with advanced features. Enterprise plans have custom pricing. A 14-day free trial is available without requiring a credit card.
What are alternatives to Formstack? +
Typeform (conversational forms for user experience), Microsoft Power Apps (broader low-code platform), Adobe Sign (eSignature-focused), and JotForm (simpler form builder with basic workflows).
Who uses Formstack? +
Over 32,000 organizations use Formstack, including Netflix, Shell, Shopify, Kaiser Permanente, and government agencies like the State of Massachusetts. It's used across healthcare, finance, government, and enterprise sectors by teams needing to digitize processes and automate workflows.
How does Formstack compare to Typeform? +
Typeform excels at creating beautiful, conversational forms with excellent user experience for surveys and consumer applications. Formstack is stronger for enterprise workflow automation, document generation, eSignature collection, and integration with backend systems like CRMs and ERPs. Formstack saves users an average of 17 hours per week through deeper automation capabilities.
Tags
no-code
workflow automation
forms
document generation
eSignature
citizen-developer
enterprise automation