Startups > Flyr Labs

Flyr Labs

FLYR helps airlines and hotels optimize revenue through AI-powered pricing and demand forecasting.
Series C $785M total Founded 2013 United States
FLYR Labs is an AI-powered Revenue Operating System that helps airlines and hospitality companies maximize revenue through intelligent pricing, demand forecasting, and capacity management. The platform ingests booking data, accounting data, searches, capacity, weather, and promotions to predict demand and optimize pricing across all revenue streams. FLYR operates on a gain-share model, charging only when customers achieve incremental revenue above their baseline, reducing implementation risk.
Problem solved
Airlines and hotels struggle to maximize revenue across fares, ancillary services, and capacity when managing vast amounts of data across hundreds of interconnected systems without unified analytics and pricing optimization.
Target customer
Large airlines and hotel chains with complex pricing operations, multi-property networks, and significant ancillary revenue streams. Primary focus: major carriers (Avianca, JetBlue, Air New Zealand, Virgin Atlantic, Qatar Airways, LOT Polish Airlines, Azul) and hospitality groups (Ennismore, Best Western Scandinavia).
Website LinkedIn Crunchbase
Founders
A
Alex Mans
Founder & CEO
Dutch entrepreneur who learned to code at age 10 and founded FLYR in 2013; previously founded technology startups since age 15.
C
Cyril Guiraud
Co-Founder
Co-founded FLYR in 2013 alongside Alex Mans.
J
Jean Tripier
Co-Founder
Co-founded FLYR in 2013 alongside Alex Mans.
Funding history
Seed Unknown March 25, 2016 Led by JetBlue Technology Ventures
Series A $8M January 2017 Led by Unknown
Series B Unknown Unknown Led by Unknown
Series C $150M September 22, 2021 Led by WestCap · Silver Lake Waterman, WndrCo, Peter Thiel, Streamlined Ventures, JetBlue Technology Ventures, Gopher Asset Management
Series D $225M August 9, 2024 Led by WestCap · BlackRock, Streamlined Ventures, Abu Dhabi Investment Authority (ADIA), Avianca
Debt Financing $70M August 9, 2024 Led by Vista Credit Partners
Total raised: $785M
Industries
Transportation Artificial Intelligence
Pricing
Gain-share model: FLYR integrates software for free and earns a percentage of the incremental revenue generated (typically 4-5% of additional turnover). Low-risk onboarding involves deploying software on 20-40% of the airline's network with a 3-4 month A/B test to prove incremental revenue before payment begins. For hospitality, premium pricing with potential gain-share model available.
Notable customers
Avianca, JetBlue, Air New Zealand, Virgin Atlantic, LOT Polish Airlines, Qatar Airways Cargo, Azul, Cyprus Airways, Best Western Scandinavia, The Boca Raton, Ennismore
Integrations
Booking systems, accounting systems, GDS (Global Distribution Systems), eCommerce platforms, customer messaging systems, content management systems
Website
flyrlabs.com/
Competitors
Sabre
Broader airline technology platform focused on reservations and operations; FLYR specializes specifically in AI-driven revenue optimization.
Amadeus
Global distribution system and IT solutions provider; lacks FLYR's specialized AI and machine learning focus on pricing and demand forecasting.
IDeaS (SAS Institute)
Traditional revenue management software; FLYR offers more advanced AI/ML capabilities and outcome-based pricing model.
PROS Holdings
Legacy pricing optimization platform; FLYR is a modern, cloud-native, AI-first revenue operating system with broader integration capabilities.
Why this matters: FLYR has raised $785M, making it one of the best-funded travel tech companies ever, and boasts an impressive roster of tier-1 airline customers. The company's outcome-based pricing model is innovative in enterprise software, aligning incentives with customer success and reducing implementation risk—a model other B2B software companies are watching closely.
Best for: Large airlines and hospitality operators with complex, multi-property operations seeking to optimize total revenue (fares, ancillary, cargo) through AI-driven pricing without upfront implementation risk via gain-share model.
Use cases
Dynamic Pricing Optimization
Airlines use FLYR to automatically adjust ticket prices based on real-time demand, competitor pricing, weather, and historical patterns, increasing average revenue per flight by 4-5%. The system manages thousands of price points across a global network simultaneously.
Ancillary Revenue Maximization
FLYR helps airlines optimize offers for seat upgrades, baggage fees, meal packages, and other ancillaries by predicting customer willingness to pay and personalizing offers at scale. Hospitality uses it similarly for upsells across room types and add-on services.
Capacity and Cargo Revenue
For cargo carriers like Qatar Airways Cargo, FLYR optimizes pricing and allocation of cargo capacity in real-time, balancing passenger revenue impact with high-margin cargo bookings across a global network.
Multi-Property Revenue Management
Hospitality groups like Ennismore (180+ hotels across 17 brands) use FLYR to manage revenue strategy, distribution, and marketing consistently across a global portfolio while allowing brand-specific customization.
Alternatives
Sabre Revenue Solutions Broader enterprise airline platform; choose FLYR if you want specialized AI-driven pricing and outcome-based pricing model.
IDeaS Established revenue management software with broader feature set; choose FLYR for modern AI/ML capabilities and gain-share commercial model reducing risk.
PROS Dynamic Pricing Legacy pricing optimization; choose FLYR for modern cloud-native platform, broader integration capabilities, and outcome-based pricing.
FAQ
What does FLYR Labs do? +
FLYR is an AI-powered Revenue Operating System that helps airlines and hospitality companies maximize revenue through intelligent pricing, demand forecasting, and capacity management. It ingests diverse data sources (bookings, accounting, searches, weather, promotions) and uses machine learning to optimize pricing and predict demand across all revenue streams.
How much does FLYR cost? +
FLYR uses a gain-share model: software integration is free, and FLYR earns a percentage of the incremental revenue it generates (typically 4-5% of additional turnover). Customers deploy on a subset of operations (20-40%) for a 3-4 month A/B test to prove incremental revenue before payment begins, making it low-risk.
What are alternatives to FLYR? +
Competitors include Sabre (broader airline platform but less specialized in AI pricing), IDeaS by SAS (traditional revenue management), PROS Holdings (legacy pricing software), and Amadeus (global distribution system). FLYR differentiates through modern AI/ML, cloud-native architecture, and outcome-based pricing.
Who uses FLYR? +
Major airlines including Avianca, JetBlue, Air New Zealand, Virgin Atlantic, LOT Polish Airlines, Qatar Airways Cargo, and Azul, plus hospitality operators like Ennismore (180+ hotels) and Best Western Scandinavia. Target customers are large travel and hospitality companies with complex multi-property operations and significant ancillary revenue.
How does FLYR compare to Sabre? +
Sabre is a broader, legacy airline technology platform covering reservations, operations, and distribution. FLYR is a specialized, modern AI-first system focused specifically on revenue optimization through pricing and demand forecasting. FLYR's gain-share model also reduces customer risk compared to traditional licensing.
Tags
revenue optimization pricing demand forecasting airlines hospitality AI/ML dynamic pricing ancillary revenue capacity management gain-share model