Flyntlok

Flyntlok helps equipment dealers streamline operations with modern cloud-based management software.
Private Equity $41.8M total Founded 2016 Anchorage, Alaska 23 employees
Flyntlok is a modern, cloud-based dealer management system (DMS) purpose-built for equipment dealers of all sizes—from small tools to mining trucks. Founded and operated by equipment dealers themselves, it streamlines mission-critical workflows including point-of-sale, inventory, rentals, fleet scheduling, and work orders while integrating in real-time with QuickBooks and Sage Intacct. Unlike legacy monolithic systems, Flyntlok was designed ground-up as modern SaaS software, focusing on best-in-class features dealers actually need rather than bloated all-in-one suites.
Problem solved
Equipment dealers lack modern, cloud-native software to manage fragmented workflows across point-of-sale, purchasing, rentals, scheduling, and fleet management while integrating with accounting systems.
Target customer
Equipment dealers with single or multiple locations managing inventory, rentals, fleet, and work orders—from John Deere and Bobcat dealers to heavy equipment and truck dealers.
Founders
S
Sean McLaughlin
CEO & Founder
Previously founded software company serving hedge fund trading operations on Wall Street; owner of Craig Taylor Equipment (John Deere, Bobcat, Doosan, Peterbilt dealer in Alaska) which grew from $20M to $105M in 11 years using Flyntlok.
Funding history
Seed $1.4M December 31, 2017 Led by Unknown · Unknown
Series B $36M October 9, 2025 Led by Mainsail Partners · Unknown
Total raised: $41.8M
Pricing
Not publicly available. Described as 'simple pricing suitable to all size equipment dealers' suggesting custom/quote-based pricing typical of enterprise SaaS.
Notable customers
Craig Taylor Equipment, Grassroots Equipment, Thomas Outdoor Supply, LKN Small Engine, Hobby Tractors, STS Truck & Utility Trailer Sales, Alaska Gear Company
Integrations
QuickBooks, Sage Intacct, John Deere (100% of available interfaces), Stihl (100% of available interfaces), OEM dealer interfaces
Tech stack
MasterSlider Google Cloud Dedicated Hosting GoDaddy DNS SPF GoDaddy SSL Google Apps for Business Google jQuery Easing jQuery Apache 2.4 Mobile Non Scaleable Content jQuery 2.1.1 reCAPTCHA Ubuntu jQuery CDN Google Font API Apache Viewport Meta Google Analytics Debian Global Site Tag IPhone / Mobile Compatible SSL by Default Google Universal Analytics GStatic Google Static Content Materialize CSS pickadate.js Google Tag Manager Careers reCAPTCHA v2 DigiCert SSL Font Awesome jQuery Mousewheel jQuery Cookie Lazy Load for JQuery Lazy Load Isotope OWL Carousel Magnific Popup ThemePunch DigiCert EV nginx Nginx 1.15 YouTube IFrame API YouTube IFrame Upload YouTube Popper.js Detect Mobile Browsers waitForImages Vivus Bootstrap.js DoubleClick.Net Fizzy UI Utils GSAP Yoast WordPress SEO Plugin Sitelinks Search Box WordPress 5.6 Yoast SEO Premium Wordpress Plugins WordPress Apple Mobile Web Clips Icon Live Writer Support W3 Total Cache Yoast Plugins Really Simple Discovery Smush Image Optimization PHP 7 Organization Schema lazySizes WordPress 5.7 Google Analytics 4 Google Cloud Iowa Oxygen Builder Copyright Year 2021 PHP WPForms US Privacy User Signal Mechanism LinkedIn Instagram Site Kit MailChimp CrUX Dataset CrUX Top 500k Slack Microsoft Azure DNS Cloudflare Radar Cloudflare Radar Top 500k U.S. Server Location DMARC YouTube Link Google Conversion Linker Google AdWords Conversion Google Domains Google DNS Google Cloud DNS Outplay Atlassian Cloud Lorem Ipsum Euro Google Webmaster jQuery Validate punycode Mailcheck English - Inferred DMARC Quarantine CommonCrawl Top 50m BunnyCDN General Content Delivery Network Person Schema Gravatar Profiles MailChimp SPF Sendgrid jQuery 1.10.2 LetsEncrypt OwlCarousel2 jQuery Masonry Packery Google Cloud Global Multi-Region Nginx 1.14 Google Cloud CDN Domain Not Resolving Google Maps API Google Maps Google Maps for Work Pound Sterling Japanese Yen Webpack Moment JS Classnames crypto browserify lodash SweetAlert Elliptic jQuery UI Babel core-js Apollo GraphQL Express Amazon Amazon Oregon Region HSTS IncludeSubdomains PreLoad HSTS DNSSEC
Website
Competitors
VitalEdge Technologies
Broader enterprise software company (founded 2001) offering e-Emphasys ERP and IntelliDealer; less focused on modern cloud-native design and dealer-first approach.
Auto-IT
Competitor in dealer management space; specific differentiation unknown.
Why this matters: Flyntlok represents a rare case of vertical SaaS built by true insiders—equipment dealers themselves—who proved the model by growing a single dealership from $20M to $105M using their own software. With $41.8M in funding and recent AI launches, they're modernizing a massive, legacy-software-dominated vertical that has long been underserved by cloud-native solutions.
Best for: Equipment dealers with multiple locations needing modern, integrated management software that combines point-of-sale, inventory, rentals, scheduling, and accounting in one platform.
Use cases
Multi-location Inventory & Fleet Management
A John Deere dealer with four locations managing equipment across branches can use Flyntlok to centralize inventory tracking, fleet scheduling, and purchasing across all locations. This prevents stock-outs, optimizes equipment utilization, and reduces manual coordination overhead that typically requires separate spreadsheets and systems.
Rental Business Operations
Equipment rental dealers can streamline rental workflows including customer intake, equipment assignment, scheduling returns, and damage tracking. Flyntlok integrates this with invoicing and accounting, reducing manual entry and accelerating cash collection compared to legacy systems.
OEM Integration & Automated Purchasing
Dealers can leverage Flyntlok's deep OEM integrations (e.g., John Deere, Stihl) to automate purchase orders, receive real-time inventory updates, and sync pricing. This eliminates manual order entry and keeps inventory data synchronized with manufacturer systems.
Revenue Growth Through Operational Efficiency
Craig Taylor Equipment grew from $20M to $105M in 11 years using Flyntlok internally, demonstrating how modern software can unlock revenue growth by improving customer responsiveness, reducing delivery times, and enabling data-driven business decisions that legacy systems couldn't provide.
Alternatives
VitalEdge Technologies / e-Emphasys ERP Established enterprise ERP vendor since 2001 with broader feature set; consider if you need more customization options or have legacy system dependencies, but less cloud-native than Flyntlok.
Auto-IT Competitor dealer management system; specific differentiators unknown but likely more traditional than Flyntlok's modern cloud-first approach.
FAQ
What does Flyntlok do? +
Flyntlok is a cloud-based dealer management system (DMS) built specifically for equipment dealers. It streamlines point-of-sale, purchasing, work orders, rentals, transportation scheduling, fleet planning, and inventory management while integrating in real-time with QuickBooks and Sage Intacct for accounting. The platform supports dealers managing equipment from small tools to mining trucks.
How much does Flyntlok cost? +
Flyntlok does not publicly disclose pricing on their website. They describe their pricing as 'simple' and suitable to dealers of all sizes, indicating a custom or quote-based pricing model typical of enterprise SaaS software. Contact their sales team for specific pricing.
Who should consider Flyntlok? +
Equipment dealers with one or multiple locations managing inventory, rentals, fleet, and work orders—including John Deere, Bobcat, Stihl, Doosan, Volvo, and truck dealers. Both small independent dealers and larger multi-location operations can benefit from the platform.
How does Flyntlok compare to VitalEdge Technologies? +
Flyntlok is built ground-up as modern cloud-native SaaS software and is owned/operated by equipment dealers, giving it a dealer-first design philosophy. VitalEdge (e-Emphasys ERP, IntelliDealer) is an established enterprise vendor since 2001 with broader customization but less focus on modern cloud architecture. Flyntlok's deep OEM integrations and intuitive design are key differentiators for dealers seeking cloud-first solutions.
What integrations does Flyntlok offer? +
Flyntlok integrates with QuickBooks and Sage Intacct for accounting, and has implemented 100% of available dealer interfaces for OEMs including John Deere and Stihl. Additional OEM integrations include Doosan, Bobcat, Volvo, Mack, and Honda dealer interfaces.
Who uses Flyntlok? +
Named customers include Craig Taylor Equipment (multi-location Alaska dealer), Grassroots Equipment, Thomas Outdoor Supply, LKN Small Engine, Hobby Tractors, and STS Truck & Utility Trailer Sales (upstate New York/Pennsylvania fleet dealer). The platform serves dealers ranging from single-location to multi-location operations.
Tags
dealer management system equipment rental inventory management fleet scheduling DMS cloud ERP SaaS vertical software equipment dealers point-of-sale