Factorial
Factorial helps mid-market companies streamline HR, payroll, and operations with AI-powered automation.
Factorial is an AI-first business management platform that unifies HR, Finance, and Operations for mid-market companies. It combines time tracking, talent recruitment, performance management, payroll, benefits, and document management in a single platform. The platform serves 14,000+ clients and 1M+ daily users, distinguishing itself through simplicity and ease of use compared to complex enterprise solutions like Workday, without requiring dedicated IT teams.
Problem solved
Companies waste time managing HR, payroll, time tracking, and talent separately across disconnected systems, leading to errors, compliance risks, and manual administrative overhead.
Target customer
Small to mid-sized businesses (100-249 employees) seeking integrated HR and operations management without complex enterprise implementations.
Founders
J
Jordi Romero
Founder & CEO
Previously CTO and VP at Redbooth (collaboration software), founded Teambox in 2013, focused on business development and platform strategy.
P
Pau Ramon
Co-founder & CTO
Technical founder who met Jordi Romero at Teambox, provided core technical expertise for platform development.
B
Bernat Farrero
Co-founder
Serial entrepreneur who founded Itnig (tech business networking), Quipu, and Camaloon, bringing business operations experience.
Funding history
Seed
$800K
2017
Led by Unknown
· Unknown
Series A
€15M
October 1, 2018
Led by K Fund
· Creandum, Point Nine
Series B
$16M
2020
Led by CRV
· Unknown
Series B
$80M
September 5, 2021
Led by Tiger Global Management
· Unknown
Series C
$120M
October 12, 2022
Led by Atomico
· GIC, Tiger Global, CRV, K-Fund, Creandum
Debt
$120M
March 19, 2025
Led by General Catalyst
· Unknown
Total raised:
$300.5M
Industries
Pricing
Starts at $4.50-$8 per user per month for Core HR plans, with variations by tier. ATS add-on available from $39/month (10 job offers) to $119/month (unlimited). 14-day free trial. Custom enterprise pricing available.
Notable customers
Voice Mod, Coverwallet, Housfy, Kimpton Vividora, Chainels Netherlands, BYHOURS Spain
Integrations
Google Workspace, HubSpot, Google Ads, Facebook Pixel, Datadog, Sentry, AWS, Matomo Analytics, Linkedin Insight Tag
Tech stack
React (JavaScript frameworks)
core-js (JavaScript libraries)
web-vitals (JavaScript libraries)
Next.js (Web servers)
webpack
DatoCMS (CMS)
Outbrain (Advertising)
HubSpot Analytics (Analytics)
Microsoft Clarity (Analytics)
Matomo Analytics (Analytics)
Linkedin Insight Tag (Analytics)
Google Analytics (Analytics)
Google Ads Conversion Tracking (Analytics)
Facebook Pixel (Analytics)
Datadog (RUM)
Sentry (Issue trackers)
Nginx (Web servers)
Node.js (Programming languages)
Google Workspace (Email)
Unpkg (CDN)
Amazon Cloudfront (CDN)
HubSpot (Marketing automation)
Microsoft Advertising (Advertising)
Google Tag Manager (Tag managers)
Amazon Web Services (PaaS)
Cookiebot (Cookie compliance)
AWS Certificate Manager (SSL/TLS certificate authorities)
Google Optimize (A/B Testing)
Website
Competitors
BambooHR
More complex and feature-rich for larger enterprises, but requires more technical expertise to manage compared to Factorial's simplicity.
Rippling
Broader platform covering IT management and device control alongside HR, suited for tech-focused enterprises with more complex needs.
Personio
European-focused competitor with similar positioning but different regional strength and integration ecosystem.
Workday
Enterprise-grade solution for large organizations with complex workflows, implementation requirements, and higher cost structure.
Why this matters: Factorial has achieved unicorn status ($1B valuation) with $300M in funding and $100M+ ARR while maintaining focus on simplicity and ease of use, demonstrating strong product-market fit in the mid-market HR space. The company's 35% hiring acceleration through AI and disciplined growth strategy make it a notable challenger to entrenched enterprise HR platforms.
Best for: Mid-sized companies (100-250 employees) needing integrated HR operations without the complexity and cost of enterprise solutions.
Use cases
Streamline Time and Attendance Tracking
Manufacturing and service companies use Factorial's clock-in/out, shift management, and geolocation features to ensure compliance, reduce payroll errors, and monitor productivity across multiple locations in real-time.
Accelerate Hiring Cycles
Growing tech startups and mid-market companies leverage Factorial's AI-powered recruitment to screen CVs automatically and filter candidates, reducing hiring time by 35% and cutting per-hire costs by 30%.
Centralize HR and Compliance
Companies consolidate employee documents, contracts, payroll tax handling, and performance management in a single platform, reducing manual administrative work and ensuring compliance across jurisdictions.
Manage Distributed Teams
Remote and hybrid teams use Factorial's time off management, project tracking, and unified analytics to maintain visibility into team performance and compliance across different geographies.
Alternatives
BambooHR
Choose BambooHR if you need more advanced customization and have technical resources to manage complex HR workflows for larger enterprises.
Rippling
Choose Rippling if you need integrated IT management, device control, and comprehensive employee data handling across technical teams.
HiBob
Choose HiBob if you prioritize employee engagement and modern HR experience design over operational simplicity.
Leapsome
Choose Leapsome if performance management and employee development are your primary focus alongside core HR.
FAQ
What does Factorial do? +
Factorial is an AI-first HR and operations management platform that combines time tracking, payroll, talent recruitment, benefits, performance management, and document management in one unified system. It's designed to simplify HR operations for mid-sized companies without requiring dedicated IT resources.
How much does Factorial cost? +
Factorial starts at $4.50-$8 per user per month depending on the plan tier. The ATS (recruitment) add-on costs from $39/month for 10 job offers or $119/month for unlimited offers. All plans include a 14-day free trial, and custom enterprise pricing is available.
What are alternatives to Factorial? +
Top alternatives include BambooHR (more complex, enterprise-focused), Rippling (includes IT management), Personio (European competitor), and Workday (large enterprise platform). HiBob and Leapsome are also viable depending on specific feature priorities.
Who uses Factorial? +
Mid-sized companies with 100-250 employees are Factorial's primary users. Notable customers include Voice Mod, Coverwallet, Housfy, and Kimpton Vividora. The platform serves 14,000+ clients and 1M+ daily users globally.
How does Factorial compare to BambooHR? +
Factorial emphasizes simplicity and ease of use, requiring no dedicated IT team, while BambooHR is more feature-rich and complex, better suited for larger enterprises. Factorial is more affordable and faster to implement, whereas BambooHR offers deeper customization for complex organizational needs.
Tags
HR management
payroll
time tracking
recruitment
employee benefits
SMB operations
AI automation