DTiQ
DTiQ helps restaurants and retail prevent theft and optimize operations through video intelligence.
DTiQ is a cloud-based business intelligence and loss prevention platform that combines intelligent video analytics with POS data integration to help restaurants and retail locations detect theft, prevent fraud, and identify operational inefficiencies. The platform generates automated 'smart audit' scores that rate store operational effectiveness, working camera-agnostically with existing IP and analog camera infrastructure. DTiQ serves over 37,000 locations globally including major brands like McDonald's, Dunkin, Burger King, and Subway, demonstrating real ROI—one customer recovered $13/hour in prevented theft. The company differentiates by positioning itself as primarily a software/analytics platform rather than a hardware vendor, enabling quick deployment without requiring camera replacement.
Problem solved
Restaurant and retail managers lack visibility into employee theft, inventory shrinkage, and operational inefficiencies, costing businesses thousands monthly in undetected fraud and losses.
Target customer
Multi-location restaurant chains and retail businesses with 10+ locations seeking loss prevention, fraud detection, and operational efficiency insights.
Founders
S
Sam Naficy
Founder
Founded DTiQ (originally Drive Through Technologies) in Los Angeles in 1999, initially as a drive-through intercom systems specialist before pivoting to video analytics.
Funding history
Series A
$7M
June 2009
Led by Unknown
· BV Investment Partners, Gemini, Post Capital Partners
Debt Financing
$80M
January 2018
Led by Capital One, Gemini, BV Investment Partners
· CapitalSource
Growth Equity
$200M
December 2021
Led by Digital Alpha Advisors
· BV Investment Partners
Growth Investment
$145M
October 2024
Led by Bain Capital Private Credit Group
· Unknown
Total raised:
$409M
Industries
Pricing
Not publicly available. Tiered service model: baseline tier offers monthly/bi-monthly POS analytics reports; mid-tier provides weekly customized reports; premium includes shift-specific or real-time analytics with video verification.
Notable customers
McDonald's, Dunkin, Burger King, Subway, Taco Bell, Dairy Queen, Krispy Kreme, Sweetgreen, Adidas, Crocs, Swarovski, GNC, Vineyard Vines, Yankee Candle, Hungry Jack's, Mickey Mart
Integrations
POS systems (primary integration), IP cameras, analog cameras, Noonlight (video verification), Zendesk, Salesforce Marketing Cloud, HubSpot
Tech stack
Zendesk (Documentation)
HTTP/3
HSTS (Security)
Apple iCloud Mail (Webmail)
Cloudflare (CDN)
Salesforce Marketing Cloud Account Engagement (Marketing automation)
HubSpot (Marketing automation)
Website
Competitors
Solink
Cloud-based video security platform with integrated analytics; serves broader markets (retail, financial services, healthcare) but less specialized in quick-service restaurant loss prevention.
Veesion
Focused on retail theft detection using AI-powered video; narrower platform scope without integrated POS analytics.
Wobot Intelligence
Video analytics platform for retail and hospitality; competitive on video AI but smaller market presence and customer base.
Savi
Cloud video platform for multi-site enterprises; broader feature set but DTiQ's camera-agnostic model offers faster deployment with existing infrastructure.
Why this matters: DTiQ represents the convergence of video intelligence and operational analytics in the restaurant tech space, demonstrating proven ROI in theft prevention (recovering $13+ per hour in one case). The company's recent $145M Series D (October 2024) and aggressive 2026 product launches signal strong confidence in AI-powered business intelligence for loss prevention—a niche where they've achieved significant scale (37,000+ locations) and name-brand customer penetration.
Best for: Multi-location restaurant chains and retail businesses with existing camera infrastructure seeking to prevent employee theft, reduce shrinkage, and optimize labor scheduling without major capital expenditure on new cameras.
Use cases
Inventory Shrinkage Detection
A Subway franchisee using DTiQ discovered approximately $13/hour in theft over 15 months through automated video analysis correlating suspicious employee behavior with inventory discrepancies. The platform enabled targeted coaching and policy enforcement, with the ROI paying back the system investment multiple times over.
Drive-Thru Speed of Service Optimization
DTiQ's enhanced drive-thru intelligence platform (launched March 2026) uses vision or loop-based detection to identify bottlenecks in order fulfillment and payment processing, enabling managers to improve throughput and guest experience through data-driven staff optimization.
Shift-Specific Operational Analytics
A multi-location restaurant chain receives weekly reports analyzing performance metrics by shift and employee, using POS data integrated with video analytics to identify which shifts have higher shrinkage rates and which team members need additional training.
Alternatives
Solink
Choose Solink for broader enterprise security needs across retail, healthcare, and finance; choose DTiQ if you're QSR-focused and need faster deployment with existing cameras.
Envysion
Envysion offers traditional video surveillance for loss prevention; DTiQ differentiates with deeper POS integration and AI-powered anomaly detection without requiring new camera hardware.
Agilence
Agilence provides labor and loss analytics; DTiQ combines video intelligence with POS data for more granular, real-time insights into specific employee behavior and transactions.
FAQ
What does DTiQ do? +
DTiQ is a cloud-based business intelligence platform that combines intelligent video analytics with POS data to help restaurants and retail locations detect theft, prevent fraud, and optimize operations. The platform generates automated 'smart audit' scores and works with existing IP and analog cameras without requiring replacement.
How much does DTiQ cost? +
Pricing is not publicly available. DTiQ offers a tiered service model starting with monthly or bi-monthly POS analytics reports, scaling to weekly customized reports and shift-specific real-time analytics. Contact DTiQ directly for custom pricing.
What are alternatives to DTiQ? +
Top alternatives include Solink (broader enterprise video security), Veesion (retail theft detection), Wobot Intelligence (video analytics for hospitality), Savi (multi-site cloud video platform), and Envysion (traditional loss prevention video systems).
Who uses DTiQ? +
Multi-location restaurant chains and retail businesses. Notable customers include McDonald's, Dunkin, Burger King, Subway, Taco Bell, Krispy Kreme, Sweetgreen, and major retailers like Adidas, Swarovski, and GNC. DTiQ serves over 37,000 locations across the Americas, Europe, and Australia/NZ.
How does DTiQ compare to Solink? +
Both combine video with analytics for loss prevention, but DTiQ specializes in quick-service restaurants with deeper POS integration and AI-powered anomaly detection, while Solink serves broader enterprise markets (retail, finance, healthcare). DTiQ's camera-agnostic approach enables faster deployment on existing infrastructure; Solink requires more comprehensive security infrastructure upgrades.
Tags
loss prevention
video analytics
restaurant tech
AI
fraud detection
operational efficiency
multi-location management