Cheq
CHEQ protects brands from bot fraud across marketing funnels and analytics.
CHEQ is a go-to-market security platform that protects digital customer journeys by distinguishing legitimate users from bots, fraudsters, and malicious actors using real-time traffic, identity, and threat intelligence. The platform processes 6 trillion signals daily across 1 million domains with a false positive rate below 0.009%, serving over 15,000 brands globally. CHEQ's modular suite includes acquisition protection, form validation, analytics integration, and privacy compliance tools, delivering an estimated 671% ROI by eliminating wasted marketing spend on invalid traffic.
Problem solved
Brands lose 20-30% of digital marketing budgets to bot traffic, fake leads, and invalid users, inflating customer acquisition costs and distorting performance analytics.
Target customer
Marketing, sales, and analytics teams at mid-market to enterprise B2B companies investing heavily in paid acquisition and lead generation.
Founders
G
Guy Tytunovich
CEO & Co-Founder
Former Israeli Intelligence Corps officer and co-founder of AdZouk and BigaBid; graduate of IDF's 8200 cyber intelligence unit.
E
Ehud Levy
Chairman & Co-Founder
Cybersecurity expert and graduate of IDF's 8200 cyber intelligence unit.
A
Asaf Botovsky
CTO & Co-Founder
Cybersecurity expert and graduate of IDF's 8200 cyber intelligence unit.
O
Omri Tamir
COO & President & Co-Founder
Cybersecurity expert and graduate of IDF's 8200 cyber intelligence unit.
Funding history
Series A
$5M
June 2018
Led by Battery Ventures
Series B
$16M
November 2019
Led by MizMaa
Series C
$150M
February 2022
Led by Tiger Global Management
· Battery Ventures, Hanaco, Phoenix Insurance, Key1 Capital
Total raised:
$183M
Pricing
Tiered custom pricing model. CHEQ Essentials starts at $99-$349 for lower-tier products. SMB plans average $16,092 annually; Enterprise plans average $61,032+ with custom negotiation based on headcount, usage volume, and contract length.
Notable customers
Paycor, Regent University, Altex, Bike O & Company, BuySell Technologies, Heineken, and 14,994 other unnamed brands across verticals
Integrations
Google Ads, Meta, LinkedIn, Marketo, HubSpot, Salesforce, Adobe Analytics, Google Analytics
Tech stack
React (JavaScript frameworks)
Emotion (JavaScript frameworks)
Next.js (Web servers)
webpack
Google Font API (Font scripts)
Google Font API (Analytics)
Node.js (Programming languages)
Vercel (PaaS)
Amazon Web Services (PaaS)
Website
Competitors
Human Security
Broader fraud detection platform; CHEQ differentiates with its triple-layer Traffic, Threat, and Identity Intelligence Engine that analyzes traffic across three dimensions simultaneously.
ZoomInfo
B2B data and intelligence platform; CHEQ focuses specifically on blocking fraudulent traffic and invalid leads in real-time.
Aviso
Revenue intelligence and forecasting tool; CHEQ's strength is in bot detection and campaign fraud prevention rather than predictive analytics.
Landbase
Location data and geofencing platform; CHEQ protects the full digital journey across multiple channels with unified fraud detection.
Why this matters: CHEQ is a $1B unicorn solving a massive blind spot in B2B marketing: 20-30% of digital budgets are wasted on bot fraud, yet most companies lack visibility. The company's 671% ROI claim and 15,000-customer base demonstrate strong product-market fit in the $50B+ fraud detection market. Recent acquisition of Deduce (Jan 2025) signals aggressive expansion into identity and authentication—potentially broadening CHEQ beyond ad fraud into full-stack go-to-market security.
Best for: Marketing and growth teams at B2B SaaS, fintech, and ecommerce companies that need to eliminate bot fraud from paid campaigns, lead forms, and analytics without losing legitimate customers.
Use cases
Protecting Paid Acquisition Budgets
A SaaS company running $1M/month in Google Ads and LinkedIn campaigns discovers 25% of clicks are fraudulent bots. CHEQ's acquisition module identifies and blocks bot traffic in real-time, redirecting wasted budget to legitimate prospects. Result: 30-50% improvement in CAC and 400% increase in qualified meetings (per Paycor case study).
Cleaning Lead Form Data
An insurance company's sales team spends 20 hours/week calling invalid leads generated by bot attacks on their form. CHEQ Form Guard eliminates fake submissions before they reach the CRM, reducing sales team wasted effort and improving lead quality scores significantly.
Exposing Analytics Distortion
A marketing director's attribution model is broken because 30% of website sessions are bots, inflating funnel metrics and skewing ROI calculations. CHEQ Analytics integrates bot detection with Google Analytics, revealing true conversion rates and enabling accurate budget allocation.
Privacy Compliance Automation
A global retailer manages GDPR, CCPA, and HIPAA compliance across 50+ marketing tags and data vendors. CHEQ Enforce automatically enforces consent preferences and blocks non-compliant data flows, reducing legal and compliance risk while maintaining marketing effectiveness.
Alternatives
Imperva Bot Management
Broader DDoS and web application security focus; CHEQ is specialized for marketing fraud and invalid traffic with tighter integration to ad platforms and CRMs.
Distil Networks
General-purpose bot detection; CHEQ's marketing-specific modules (acquisition, form guard) and 671% ROI focus differentiate it for growth teams.
DataBox Click Fraud Detection
Lightweight click fraud tool for small campaigns; CHEQ serves enterprise-scale operations processing trillions of signals daily across multiple channels.
FAQ
What does CHEQ do? +
CHEQ is a go-to-market security platform that detects and blocks bots, fraudulent users, and invalid traffic in real-time across paid advertising, web forms, and analytics. It uses 2,000+ cybersecurity challenges per visit and processes 6 trillion signals daily to protect digital customer journeys. Customers report 671% ROI by eliminating wasted marketing spend on fake traffic.
How much does CHEQ cost? +
CHEQ uses tiered, custom pricing. Basic plans (Essentials) range from $99-$349/month. SMB plans average $16,092/year; Enterprise plans start at $61,032+/year and are negotiated based on headcount, usage volume, and contract length. Contact sales for exact quotes.
What are alternatives to CHEQ? +
Main alternatives include Human Security (broader fraud detection), ZoomInfo (B2B data intelligence), Imperva Bot Management (DDoS/security focused), and Distil Networks (general bot detection). CHEQ differentiates with its marketing-specific modules and triple-layer intelligence engine.
Who uses CHEQ? +
Over 15,000 brands globally use CHEQ, including Paycor, Regent University, Altex, and Heineken. Target customers are mid-market to enterprise marketing, sales, and analytics teams at B2B SaaS, fintech, ecommerce, and education companies with significant paid acquisition budgets.
How does CHEQ compare to Human Security? +
Both detect bot and fraudulent traffic, but CHEQ differentiates with its modular suite tailored to marketing workflows (acquisition protection, form validation, analytics integration, privacy compliance) and triple-layer Traffic, Threat, and Identity Intelligence Engine. Human Security is a broader fraud platform without marketing-specific tools.
Tags
bot fraud
click fraud detection
marketing fraud
lead quality
form validation
analytics integrity
privacy compliance
go-to-market security
invalid traffic
customer acquisition