Cents
Cents helps laundromat owners run and grow their businesses with unified payments and operations software.
Cents is a fully integrated software, hardware, and payments platform built specifically for the laundry industry. It unifies point-of-sale systems, on-machine payments, pickup and delivery management, dynamic pricing, marketing automation, and business intelligence into a single dashboard. The platform powers nearly 1 in 6 laundromats in the U.S. and processes over $1 billion in payments annually across 4,500+ locations. Unlike fragmented competitors, Cents is the only company making a full commitment across software, hardware, and payments all under one roof.
Problem solved
Laundromat operators struggle with fragmented, outdated systems that don't integrate payment processing, customer service, logistics, and business intelligence.
Target customer
Laundromat owners, dry cleaners, and multi-family residential operators ranging from independent single-location businesses to regional chains.
Founders
A
Alexander Jekowsky
CEO & Co-Founder
Previously founded and sold Ulyngo (campus payments platform) to Modo Labs.
P
Pramod Dabir
COO & Co-Founder
Previously founded and served as CEO of Veltris.
G
Gilli Cherrin
Chief Product Officer & Co-Founder
Co-founder focusing on product strategy and innovation.
Funding history
Seed
Undisclosed
February 2021
Led by Unknown
· Unknown
Series A
Undisclosed
Unknown
Led by Unknown
· Unknown
Series B
$40M
August 2024
Led by Camber Creek
· Bessemer Venture Partners, Tiger Global, Tech Pioneer Fund, RXR (RADV), Derive Ventures, Alumni Ventures, executives from Toast, Jobber, Squarespace, and Stripe
Series C
$140M
March 26, 2026
Led by Sumeru Equity Partners
· Camber Creek
Total raised:
$184M
Pricing
Monthly subscription model with flexible pricing based on location needs and service offerings. Specific pricing not publicly disclosed. Free 30-day trial available. Includes membership plan features with discounts and recurring revenue options.
Notable customers
Over 4,500 laundromat locations, powers nearly 1 in 6 U.S. laundromats and 7,000+ shared laundry rooms. Specific customer names not disclosed publicly. 99% customer retention rate.
Integrations
Stripe, HubSpot, DocuSign, Google Workspace, AWS, Cloudflare
Tech stack
scrollreveal (JavaScript libraries)
Magnific Popup (JavaScript libraries)
jQuery (JavaScript libraries)
core-js (JavaScript libraries)
animate.css (UI frameworks)
Open Graph
HTTP/3
DocuSign
HubSpot CMS Hub (CMS)
HubSpot Analytics (Analytics)
Matomo Analytics (Analytics)
Linkedin Insight Tag (Analytics)
Hotjar (Analytics)
Google Analytics (Analytics)
Facebook Pixel (Analytics)
Atlassian Statuspage (PaaS)
Cloudflare Bot Management (Security)
HSTS (Security)
Font Awesome (Font scripts)
Google Font API (Font scripts)
Apple iCloud Mail (Webmail)
Google Workspace (Email)
cdnjs (CDN)
Cloudflare (CDN)
HubSpot (Marketing automation)
Stripe (Payment processors)
Google Tag Manager (Tag managers)
Amazon Web Services (PaaS)
Website
Competitors
Washlava
Narrower point solution focused on one aspect of laundry operations.
Starchup
Lacks integrated hardware and payments capabilities that Cents provides.
CleanCloud
Missing comprehensive hardware integration and unified payments platform.
Geelus
Point solution without marketing automation, memberships, or inventory tracking.
Xplor Spot
Lacks the integrated software, hardware, and payments approach across all operational needs.
Why this matters: Cents raised $140M in Series C funding (March 2026)—the largest single software investment in the laundry vertical to date—demonstrating strong market validation in a traditionally overlooked SMB industry. With nearly 1 in 6 U.S. laundromats now using the platform and $1B+ in annual payments processed, Cents is consolidating a fragmented market and building a defensible moat through integrated hardware, software, and payments that competitors cannot replicate.
Best for: Laundromat owners and multi-family property operators who need to consolidate fragmented systems into one unified platform for payments, logistics, marketing, and business intelligence.
Use cases
Unified Payment Processing Across Multiple Revenue Streams
A laundromat owner can manage in-store drop-off payments, on-machine self-serve payments via the Connect hardware device, and online ordering with delivery payments all from a single dashboard. This eliminates the need for multiple payment processors and reconciliation headaches.
On-Demand Delivery Management
With Cents Dispatch, operators can enable customers to order pickup and delivery services online, manage outsourced courier logistics in real-time, and track orders—all without integrating multiple third-party tools. The platform facilitates on-demand delivery through its own courier network.
Marketing Automation and Membership Programs
Operators can launch subscription membership plans with custom discounts and pricing tiers, automate customer communications, and drive recurring revenue—all without leaving the platform or hiring additional marketing staff.
Multi-Location Operations at Scale
Regional chains with 20+ locations can manage inventory, pricing, staffing, and customer service across all sites from a single business intelligence dashboard, enabling data-driven decision-making and consistent branding.
Alternatives
CleanCloud
Software-focused laundry management tool without integrated hardware or proprietary payments processing.
Xplor Spot
Broader point-of-sale platform not specifically built for laundry operations; lacks laundry-specific features like on-machine payments and pickup/delivery logistics.
TURNS
Narrower competitor focused on specific operational aspects rather than a full unified platform.
FAQ
What does Cents do? +
Cents is a unified software, hardware, and payments platform for laundromats, dry cleaners, and multi-family properties. It combines point-of-sale systems, on-machine payment processing (via the Connect hardware device), pickup and delivery management (Cents Dispatch), marketing automation, AI-powered customer service, dynamic pricing, and business intelligence into a single dashboard.
How much does Cents cost? +
Cents uses a monthly subscription model with flexible pricing based on location-specific needs and service offerings. Exact pricing is not publicly disclosed—interested customers can schedule a demo to discuss pricing and receive the first 30 days free.
What are alternatives to Cents? +
Top alternatives include CleanCloud (software-focused laundry management), Xplor Spot (broader POS without laundry-specific features), Geelus (point solution without integrated hardware), Washlava, and Starchup. Most lack Cents' integrated hardware and unified payments approach.
Who uses Cents? +
Cents powers over 4,500 laundromat locations, representing nearly 1 in 6 U.S. laundromats, plus 7,000+ shared laundry rooms in multi-family properties. The platform processes over $1 billion in payments annually and maintains 99% customer retention.
How does Cents compare to competitors like CleanCloud or Xplor Spot? +
Unlike narrower competitors, Cents is the only company making a full commitment across software, hardware (Connect payment devices), and payments under one roof. Competitors like CleanCloud lack integrated hardware, while Xplor Spot is a generic POS without laundry-specific features like pickup/delivery management or dynamic pricing. Cents also includes marketing automation, memberships, and inventory tracking that point solutions don't offer.
What is the Cents hardware device? +
Cents Connect is the most integrated hardware device for self-serve payments, installed directly on laundry equipment. The platform's hardware powers 250,000+ devices across 4,500+ locations.
Does Cents offer delivery services? +
Yes, through Cents Dispatch, which enables online ordering and on-demand pickup/delivery logistics management. The platform facilitates delivery via outsourced couriers, allowing laundromat operators to offer these services without building their own logistics infrastructure.
Tags
laundry management
point-of-sale
payments processing
SaaS
hardware integration
pickup and delivery
SMB operations
business automation
multi-location management
subscription software