Cart.com
Cart.com unifies e-commerce, fulfillment, and analytics into one operating system.
Cart.com is an integrated commerce operating system that combines e-commerce software, fulfillment services, marketplace connectivity, and analytics into a unified platform. The company serves 6,000+ customers processing 70+ million orders annually across 8.5 million square feet of fulfillment space. It differentiates itself by owning the entire value chain—from product listing through last-mile delivery—rather than acting as pure software, creating defensible competitive advantages and multiple revenue streams. Cart.com positions itself as the omnichannel commerce engine for D2C and B2B brands seeking to consolidate fragmented operations.
Problem solved
E-commerce brands waste resources managing fragmented software platforms, unfulfilled inventory, and disconnected customer data across channels, limiting growth and operational efficiency.
Target customer
Mid-market to enterprise D2C and B2B brands, including retailers and manufacturers, seeking end-to-end commerce and fulfillment solutions. Typical customers range from $5M to $500M+ in annual revenue.
Founders
O
Omair Tariq
CEO & Co-Founder
Former COO at The Home Depot and executive at blinds.com (acquired by Home Depot); holds MBA in Finance & Strategy from Rice University; EY Entrepreneur of the Year 2023 finalist.
J
Jim Jacobsen
Co-Founder
Co-founder and former CEO of direct-to-consumer brand RTIC Outdoors; co-founder of alliantgroup.
R
Remington Tonar
Co-Founder
Early founding team member; background details limited in available research.
H
Henry Hanley
Co-Founder
Early founding team member; background details limited in available research.
Funding history
Seed
$20M
December 31, 2020
Led by Unknown
· Unknown
Series A
$25M
April 2021
Led by Mercury Fund, Arsenal Growth
· Unknown
Series B
$98M
Unknown
Led by Oak HC/FT
· Unknown
Series C
$240M
February 3, 2022
Led by Legacy Knight Capital Partners
· J.P. Morgan, TriplePoint Capital (venture debt)
Series C (Equity)
$60M
June 27, 2023
Led by Multiple investors
· B. Riley Venture Capital, Kingfisher Investment Advisors, Snowflake Ventures, Prosperity7 Ventures, Legacy Knight
Growth Equity
$50M
May 12, 2025
Led by BlackRock, Neuberger Berman
· eGateway Capital, venture capital firms, strategic investors, family offices
Growth Equity
$180M
March 4, 2026
Led by Springcoast Partners
· PayPal Ventures, Arsenal Growth Equity, Mercury Fund, Oak HC/FT
Total raised:
$735M+
Industries
Pricing
Not publicly available. Enterprise/custom pricing based on customer needs, volume, and fulfillment requirements.
Notable customers
Dollar General, GNC, TOMS Shoes, PacSun, Janie and Jack, Kammok, Haymaker Coffee Company, Authentic Brands Group, Bluestar Alliance, Prime-Line, Interform, Underwear Expert, Tailored Athlete
Integrations
Salesforce, Stripe, Shopify, Amazon, eBay, Google Shopping, Facebook, Instagram, TikTok, various marketplace connectors, shipping carriers, payment processors
Tech stack
jQuery (JavaScript libraries)
core-js (JavaScript libraries)
Drift (Live chat)
LottieFiles
DocuSign
Outbrain (Advertising)
Cart Functionality (Ecommerce)
Microsoft Clarity (Analytics)
Matomo Analytics (Analytics)
Linkedin Insight Tag (Analytics)
Hotjar (Analytics)
Google Analytics (Analytics)
Google Ads Conversion Tracking (Analytics)
Facebook Pixel (Analytics)
Typekit (Font scripts)
Nginx (Reverse proxies)
OpenResty (Web servers)
Varnish (Caching)
jsDelivr (CDN)
Marketo (Marketing automation)
Taboola (Advertising)
Matomo Tag Manager (Tag Managers)
Google Tag Manager (Tag managers)
Webflow (Page builders)
Salesforce (CRM)
OneTrust (Cookie compliance)
Google Optimize (A/B Testing)
Sendgrid (Email)
Website
Competitors
Shopify
Shopify excels at storefront and basic e-commerce, but Cart.com provides best-in-class fulfillment, analytics, and omnichannel capabilities that Shopify lacks natively.
Ordoro
Pure order management software; Cart.com integrates fulfillment services, owned warehouse capacity, and advanced analytics into one platform.
Veeqo
Focused on inventory and order management; Cart.com offers end-to-end solutions including fulfillment, marketing, and 360 Managed Commerce services.
Jazva
Lighter-weight inventory management tool; Cart.com is a comprehensive operating system with capital-intensive fulfillment infrastructure.
Logiwa
WMS-focused; Cart.com operates as a unified commerce platform spanning software, fulfillment, marketplaces, and analytics.
Why this matters: Cart.com achieved unicorn status ($1B+ valuation) in under three years by building a capital-intensive, defensible moat through owned fulfillment infrastructure—a strategy that mirrors Amazon's playbook. The company's November 2025 announcement of 1,053.5% revenue growth and $180M Series growth round (March 2026) from Springcoast Partners signals strong product-market fit and investor confidence in omnichannel commerce consolidation as a secular trend.
Best for: Mid-market to enterprise D2C and B2B brands that want to consolidate fragmented commerce operations and need integrated fulfillment, analytics, and omnichannel capabilities without building in-house.
Use cases
Multi-Channel Order Fulfillment
A brand selling across Shopify, Amazon, and their own website can use Cart.com to sync inventory in real-time, route orders to the nearest fulfillment center, and track shipments across all channels from a single dashboard. This eliminates overselling, reduces fulfillment costs, and improves delivery speed.
360 Managed Commerce Outsourcing
A growing D2C brand can hand off marketing, fulfillment, customer engagement, and analytics to Cart.com's managed service, letting internal teams focus on product and strategy. The brand benefits from professional demand generation, optimized logistics, and data-driven insights without hiring a large operations team.
B2B Wholesale Expansion
A manufacturer running multiple B2B webstores (like Interform with 100+ stores) can use Cart.com to centralize inventory, pricing, and order management across all customer portals, reducing manual overhead and improving order accuracy.
Alternatives
3PL + Shopify
Highly fragmented but flexible approach; Cart.com offers tighter integration and unified data across all functions, reducing manual work and improving visibility.
NetSuite
Enterprise ERP for large corporations; Cart.com is purpose-built for D2C/B2B commerce brands with faster deployment and lower complexity.
Cin7
Inventory and order management platform; Cart.com includes owned fulfillment capacity and managed commerce services beyond software.
Brightpearl
Retail/e-commerce operations platform without integrated fulfillment services; Cart.com owns warehouses and logistics infrastructure.
FAQ
What does Cart.com do? +
Cart.com is a unified commerce operating system that integrates e-commerce software, fulfillment services, marketplace connectivity, marketing capabilities, and analytics. It allows D2C and B2B brands to manage orders, inventory, and customer data across all channels from one platform. The company also offers 360 Managed Commerce, a full-service outsourced solution combining growth marketing, fulfillment, and customer engagement.
How much does Cart.com cost? +
Pricing is not publicly disclosed. Cart.com uses enterprise/custom pricing based on customer volume, order complexity, fulfillment needs, and service level. Contact their sales team for a custom quote.
What are alternatives to Cart.com? +
Key alternatives include: Shopify + 3PL (fragmented but flexible), NetSuite (enterprise ERP for large corporations), Cin7 (inventory management without fulfillment), and Brightpearl (retail operations software). Each trades breadth for depth or integration.
Who uses Cart.com? +
Cart.com serves 6,000+ customers including major brands like Dollar General, GNC, TOMS Shoes, PacSun, and Janie and Jack, as well as high-growth D2C brands. Typical customers range from $5M to $500M+ in annual revenue across retail, consumer goods, and specialty e-commerce.
How does Cart.com compare to Shopify? +
Shopify is best-in-class for storefront and basic e-commerce, but Cart.com provides enterprise-grade fulfillment, advanced analytics, omnichannel capabilities, and owned logistics infrastructure that Shopify doesn't offer natively. Cart.com positions itself as the operating system sitting behind or alongside Shopify, syncing data and handling order fulfillment and analytics.
Does Cart.com handle fulfillment? +
Yes. Cart.com operates 8.5 million square feet of fulfillment space and processes 70+ million orders annually. The company provides both software for managing fulfillment and actual 3PL services, giving customers the option to use Cart.com's warehouses or integrate their own.
What is 360 Managed Commerce? +
360 Managed Commerce is Cart.com's end-to-end outsourced solution for brands that want to fully delegate e-commerce operations. It includes growth marketing, fulfillment, marketplace management, and customer engagement—all handled by Cart.com's team—so brands can focus on product and strategy.
Tags
e-commerce
fulfillment
omnichannel commerce
3PL
logistics
order management
D2C
B2B
managed services
SaaS