Startups > Addepar

Addepar

Addepar helps wealth managers aggregate and report on complex multi-custodian portfolios.

Series G $759M total Founded 2009 Mountain View, California 1185 employees

Addepar is a cloud-based wealth management platform that aggregates portfolio data from over 350 custodians across 45 countries, enabling RIAs and wealth managers to track complex holdings including alternative investments like private equity, venture capital, and real estate. The platform ingests daily data from 7+ million accounts and serves over 800 firms managing $4 trillion in assets. Key differentiation comes from its specialized handling of difficult-to-model alternative assets and recent expansions into trading/rebalancing (Addepar Trading, Sept 2024) and private fund data management (Feb 2025).

Problem solved

Wealth managers lack a unified view of client holdings across multiple custodians and struggle to track alternative investments that traditional reporting systems cannot model.

Target customer

Registered Investment Advisors (RIAs) and sophisticated wealth management firms managing $200M+ AUM, particularly those with alternative asset holdings and multi-custodian complexity.

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Founders

Joe Lonsdale

Co-Founder, Chairman & Advisor

Co-founded Palantir Technologies in 2003 with Peter Thiel, later founded venture capital firms Formation 8 and 8VC.

Jason Mirra

Co-Founder & CTO

Palantir Technologies employee who co-founded Addepar and founded one other company.

Eric Poirier

CEO

Spent 7 years at Palantir Technologies as one of its first 20 employees building data reconciliation tools and finance business; previously worked in Lehman Brothers' Fixed Income Analytics group.

Funding history

Series B $15.84M June 2011 Led by Blumberg Capital · Unknown

Series C $50M May 2014 Led by LeFrak · Unknown

Series C $140M 2014 Led by Unknown · Unknown

Series E $117M 2020 Led by Unknown · Unknown

Series F $150M 2021 Led by Unknown · Unknown

Series G $230M May 2025 Led by Vitruvian Partners, WestCap · Unknown

Total raised: $759M

Industries

Financial Services FinTech SaaS Software

Pricing

AUM-based SaaS model charging 1.2-1.5 basis points (0.012%-0.015%) of assets under management. Ranges from approximately $65,000/year for $220M AUM firms to $400,000/year for $4.6B AUM firms. Tiered pricing for larger asset bases. Premium pricing strategy 10-80% higher than competitors for similar-sized clients.

Notable customers

800+ leading wealth management firms globally managing $4 trillion in assets; specific customer names not publicly disclosed.

Integrations

Aggregates data from 350+ custodial institutions; integrates with DocuSign, Salesforce, Google Workspace, AWS; API integration available for custom systems.

Tech stack

GSAP (JavaScript frameworks) MobX (JavaScript libraries) Vimeo (Video players) Open Graph DocuSign Linkedin Insight Tag (Analytics) Google Analytics (Analytics) reCAPTCHA (Security) HSTS (Security) Apple iCloud Mail (Webmail) Google Workspace (Email) Netlify (PaaS) Marketo (Marketing automation) Google Tag Manager (Tag managers) Salesforce (CRM) Amazon Web Services (PaaS) Amazon SES (Email)

Website

addepar.com/

Competitors

Tamarac

Charges approximately 12% less than Addepar for similar-sized RIA clients but less specialized in alternative asset handling.

Orion

Offers 56% lower pricing for comparable firms but provides broader portfolio management capabilities beyond data aggregation.

Black Diamond

Charges over 80% less than Addepar for similar AUM but focuses on traditional assets and lacks Addepar's alternative investment specialization.

Why this matters: Addepar is a category leader in wealth management data infrastructure with exceptional founder pedigree (Palantir co-founder), strong recent funding momentum ($230M Series G in May 2025 at $3.25B valuation), and strategic product expansion into trading (Sept 2024) and private fund automation (Feb 2025) suggesting market confidence in premium positioning despite higher costs than competitors.

Best for: Sophisticated RIAs and wealth managers with complex multi-custodian portfolios, significant alternative asset holdings, and the AUM base to justify premium pricing.

Use cases

Multi-Custodian Portfolio Consolidation

A wealth manager overseeing $2B in client assets spread across 12 custodians can now ingest daily data from all sources into Addepar, providing advisors with a complete household view for reporting and decision-making.

Alternative Asset Tracking

An RIA managing clients with private equity, venture capital, and real estate holdings uses Addepar's Alts Data Management to automate collection of fund data, access private fund benchmarks, and forecast cash flows without manual spreadsheet reconciliation.

Bulk Portfolio Rebalancing

Using Addepar Trading, a wealth manager can execute household-level and bulk rebalancing across hundreds of accounts while adhering to client mandates and regulatory requirements, replacing manual trading processes.

Branded Client Reporting

An RIA creates customized, branded client portals showing consolidated portfolio performance, asset allocation, and alternative holdings with analytics, improving transparency and client satisfaction.

Alternatives

Tamarac Lower-cost alternative for traditional portfolio management; better for price-sensitive RIAs but lacks specialized alternative asset capabilities.

Orion Broader end-to-end wealth management platform with CRM, trading, and planning features; better for RIAs seeking integrated suite over specialized data aggregation.

Black Diamond Most cost-effective alternative focusing on traditional asset portfolios; ideal for smaller RIAs without alternative investments or multi-custodian complexity.

FAQ

What does Addepar do? +

Addepar is a cloud-based wealth management platform that aggregates portfolio data from over 350 custodians globally, enabling RIAs and wealth managers to track complex holdings including alternative investments. The platform provides daily position and transaction ingestion from 7+ million accounts, customizable reporting, client portals, and recently added trading/rebalancing and private fund data management capabilities.

How much does Addepar cost? +

Addepar uses AUM-based pricing, charging 1.2-1.5 basis points (0.012%-0.015%) of assets under management. For example: $220M AUM firm pays ~$65,000/year; $4.6B AUM firm pays ~$400,000/year. Pricing is tiered and higher than competitors, reflecting premium positioning for complex portfolios.

What are alternatives to Addepar? +

Tamarac (12% cheaper, traditional focus), Orion (56% cheaper, broader platform), and Black Diamond (80% cheaper, small-firm focused). All three lack Addepar's specialization in alternative assets and multi-custodian complexity.

Who uses Addepar? +

Over 800 RIAs and wealth management firms globally managing $4 trillion in assets, primarily firms with $200M+ AUM and complex alternative holdings. Specific customer names are not publicly disclosed, but the platform serves firms across 30+ countries.

How does Addepar compare to Orion? +

Addepar specializes in data aggregation and alternative asset handling with premium pricing; Orion is a broader, lower-cost platform combining portfolio management, CRM, trading, and planning. Choose Addepar for alternative asset complexity and multi-custodian consolidation; choose Orion for integrated all-in-one wealth management on a tighter budget.